UX Lead at Highlights for Children

Led a comprehensive platform redesign improving site performance through research-backed UX improvements, user testing, and iterative optimization. Architected and implemented an enterprise design system with reusable components across multiple web properties, ensuring brand consistency and streamlining design-to-development collaboration. Redesigned e-commerce checkout experience through iterative user testing and data-driven design decisions, improving conversion rates and reducing cart abandonment. Optimized critical user flows based on analytics and session replay analysis, improving feature discovery and increasing content engagement. Built and scaled UX team, establishing design operations framework, critique processes, and career development paths. Developed long-term UX roadmap aligned with business objectives, prioritizing initiatives based on user research insights and business impact. Championed and executed migration to Figma from legacy tools, training cross-functional sta

Senior Web Designer at Highlights for Children

Delivered end-to-end product design as sole designer, managing UX strategy, prototyping, and implementation across multiple concurrent projects. Digitized legacy teacher ordering system, launching self-service platform that modernized the customer experience and reduced fulfillment errors. Designed and launched Highlights Kids digital destination, creating engaging content platform with integrated games and sharing capabilities. Led UX strategy for enterprise e-commerce platform migration from Drupal to Mangento (Adobe Commerce), implementing component-based design system and achieving WCAG 2.1 AA accessibility compliance. Conducted regular usability testing sessions, translating insights into actionable design improvements that enhanced user experience and reduced support needs.

Web Designer at Highlights for Children

Designed and optimized multi-channel marketing campaigns, creating conversion-focused experiences across email, web, and direct mail. Engineered unified customer journey across marketing channels, improving cross-channel conversion and attribution tracking. Established and maintained design pattern library for multiple brands and digital properties, ensuring brand consistency while improving design to development efficiency. Created scalable marketing template library and component system that accelerated campaign deployment and enabled faster testing cycles.