I’m a digital editor with a decade of experience in online content, SEO, and editorial quality. I create engaging content for online news, blogs, and social channels, combining strong research skills, audience-focused writing, and confident use of AI tools to optimize production and results. I’m passionate about clear storytelling, practical SEO, and collaborating with cross-functional teams. I enjoy helping brands grow through thoughtful content strategies.

Lara Westphal

I’m a digital editor with a decade of experience in online content, SEO, and editorial quality. I create engaging content for online news, blogs, and social channels, combining strong research skills, audience-focused writing, and confident use of AI tools to optimize production and results. I’m passionate about clear storytelling, practical SEO, and collaborating with cross-functional teams. I enjoy helping brands grow through thoughtful content strategies.

Available to hire

I’m a digital editor with a decade of experience in online content, SEO, and editorial quality. I create engaging content for online news, blogs, and social channels, combining strong research skills, audience-focused writing, and confident use of AI tools to optimize production and results.

I’m passionate about clear storytelling, practical SEO, and collaborating with cross-functional teams. I enjoy helping brands grow through thoughtful content strategies.

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Language

German
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Media Business Administrator (Digital & PR) at Delius Klasing Verlag GmbH
January 1, 2013 - December 31, 2015
Managed digital PR activities, online content coordination and editorial processes.
Marketing & Communications at Streetfighter Media
January 1, 2015 - December 31, 2016
Marketing campaigns and communications activities in Hamburg.
Online Editor at Brooks Textilhandel GmbH
January 1, 2017 - December 31, 2018
Online editor focusing on online news, research and SEO content creation.
Online Editor at Brooks Textilhandel GmbH
January 1, 2018 - December 31, 2024
Online editor focusing on online news, research and SEO content creation.
Freelance Copywriter at Self-employed
January 1, 2024 - Present
Freelance copywriter for clients including Best Lover and other brands; blog posts, website copy, social content, YouTube scripts.

Education

Vocational Training at Carl-Severing Vocational School, Bielefeld
January 1, 2013 - December 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education