Larissa Leerssen

Responsible for the full design process for new brands and products across a wide range of non-food consumer goods. Collaborated closely with product development and other teams to create packaging for both in-store and online sales. Served international clients, with Action as the largest customer. Designed for diverse categories including crafts, home decor, wellness, and children’s toys. Experienced in licensee artwork design, e.g., Harry Potter, ensuring brand consistency and production readiness.

Worked at an all-round design agency focusing on branding and packaging design in food, near food, and non-food industry. Focused on sustainability in packaging design and Gen-Z trends. Responsibilities included client contact, trend forecasting, concept pitching, and planning. Clients included Albert Heijn, KLM, CarePlus, and MultiVlaai.

In charge of art direction, print design, packaging design, artworks, concepting, trendwatching, illustrations, 3D rendering, and assisting in product design and shoot styling. Created over 11 new collections with about 20 products each, released across four seasons plus special collections. Managed a team of two creative freelancers and handled collaborations with partners like Efteling, PostcodeLoterij, and Greetz.