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I have 14 years of experience in the design and advertising sector, specializing in branding among others. My focus is on creative direction, strategy, planning, and project management as well as overseeing creative personnel to ensure excellence in the execution of each project. Additionally, I have extensive experience in executing 360° campaigns, covering everything from strategic conception and creative direction to the development of key visuals and the creation of content for various platforms such as social media, websites, banners, etc.…I have 14 years of experience in the design and advertising sector, specializing in branding among others. My focus is on creative direction, strategy, planning, and project management as well as overseeing creative personnel to ensure excellence in the execution of each project. Additionally, I have extensive experience in executing 360° campaigns, covering everything from strategic conception and creative direction to the development of key visuals and the creation of content for various platforms such as social media, websites, banners, etc.

Laura Barrera

Graphic Designer, Art Director, Brand Designer, +1

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I have 14 years of experience in the design and advertising sector, specializing in branding among others. My focus is on creative direction, strategy, planning, and project management as well as overseeing creative personnel to ensure excellence in the execution of each project. Additionally, I have extensive experience in executing 360° campaigns, covering everything from strategic conception and creative direction to the development of key visuals and the creation of content for various platforms such as social media, websites, banners, etc.…I have 14 years of experience in the design and advertising sector, specializing in branding among others. My focus is on creative direction, strategy, planning, and project management as well as overseeing creative personnel to ensure excellence in the execution of each project. Additionally, I have extensive experience in executing 360° campaigns, covering everything from strategic conception and creative direction to the development of key visuals and the creation of content for various platforms such as social media, websites, banners, etc.

Available to hire

I have 14 years of experience in the design and advertising sector, specializing in
branding among others. My focus is on creative direction, strategy, planning, and
project management as well as overseeing creative personnel to ensure excellence in
the execution of each project.
Additionally, I have extensive experience in executing 360° campaigns, covering
everything from strategic conception and creative direction to the development of
key visuals and the creation of content for various platforms such as social media,
websites, banners, etc.

Skills

Experience Level

Expert

Expert

Intermediate

Language

Work Experience

VP, Integral Advertising Agency at Integral Advertising Agency

July 1, 2016 - Present

Led projects from conception to completion, ensuring delivery of objectives and adherence to timelines. Presented ideas and concepts to clients, agencies, and internally. Experience in print, digital, web, advertising, packaging, animation, and social media design. Worked with clients from various sectors, including consultancy, mining, pharmaceuticals, vineyards, medical, and agroindustries, among others.

Marketing Graphic Designer at Integral Advertising Agency

July 1, 2016 - Present

Design, oversee, and monitor marketing initiatives across various platforms: social media, website, and visual merchandising in stores. Analyze customer journey results. Identify actions leading to conversions in physical and digital stores.

Head Designer at Viña Requinga and other vineyards (Grupo COPESA holding)

March 1, 2014 - September 9, 2025

Led the design and marketing department of Viña Requinga and other vineyards within the same holding, as well as oversee the development and creation of private wine labels and brands customized for private clients in markets across Latin America, Asia, Europe, and the United States.

Graphic Designer at Grupo COPESA, Chilean Media Conglomerate

April 1, 2013 - September 9, 2025

Responsible for designing editorial products, special editions, advertising, and marketing materials for various groups within Grupo COPESA. Active participation in event design, including MasDeco Market and Feria Mujer, while working as Graphic Designer at Grupo COPESA's internal Design and Advertising Agency.

Graphic Designer Intern at Grupo COPESA, Chilean Media Conglomerate

April 1, 2013 - September 9, 2025

Professional internship; collaboration in editorial, web design, and visual identity areas. Significant contribution in cooperation with Feria Chaco, annual Contemporary Art Fair, involving web design, graphic elements, and contributing to the Chilean architecture book ‘Blanca Montaña’.

Graphic Designer at Base Design

March 1, 2010 - September 9, 2025

Early-career design role contributing to editorial and visual identity projects at Base Design.

Education

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Qualifications

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Industry Experience

Agriculture & Mining, Consumer Goods, Education, Media & Entertainment, Telecommunications, Retail, Energy & Utilities, Government, Healthcare, Other, Professional Services