Laura Barrera
I have 14 years of experience in the design and advertising sector, specializing in branding among others.
About
I have 14 years of experience in the design and advertising sector, specializing in
branding among others. My focus is on creative direction, strategy, planning, and
project management as well as overseeing creative personnel to ensure excellence in
the execution of each project.
Additionally, I have extensive experience in executing 360° campaigns, covering
everything from strategic conception and creative direction to the development of
key visuals and the creation of content for various platforms such as social media,
websites, banners, etc.
- 16 years' experience
- Joined July 2024
Industry experience
- Agriculture & Mining
- Consumer Goods
- Education
- Media & Entertainment
- Telecommunications
- Retail
- Energy & Utilities
- Government
- Healthcare
- Other
- Professional Services
Work experience· 6 roles
Design, oversee, and monitor marketing initiatives across various platforms: social media, website, and visual merchandising in stores. Analyze customer journey results. Identify actions leading to conversions in physical and digital stores.
Led projects from conception to completion, ensuring delivery of objectives and adherence to timelines. Presented ideas and concepts to clients, agencies, and internally. Experience in print, digital, web, advertising, packaging, animation, and social media design. Worked with clients from various sectors, including consultancy, mining, pharmaceuticals, vineyards, medical, and agroindustries, among others.
Led the design and marketing department of Viña Requinga and other vineyards within the same holding, as well as oversee the development and creation of private wine labels and brands customized for private clients in markets across Latin America, Asia, Europe, and the United States.
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