I'm a graphic designer with over 4 years of experience working in brand identity, and over 10 years of experience in illustration. I have the ability to adapt to different styles depending on what my client needs, and sometimes if illustration is needed, it's a plus and added value I can give.…

Laura María García Morris

I'm a graphic designer with over 4 years of experience working in brand identity, and over 10 years of experience in illustration. I have the ability to adapt to different styles depending on what my client needs, and sometimes if illustration is needed, it's a plus and added value I can give.…

Available to hire

I’m a graphic designer with over 4 years of experience working in brand identity, and over 10 years of experience in illustration. I have the ability to adapt to different styles depending on what my client needs, and sometimes if illustration is needed, it’s a plus and added value I can give.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Freelancer at freelance
February 3, 2020 - December 30, 2020
- Illustrated and designed an independent poetry book, unifying visual and literary storytelling. - Developed characters and icons for internal communication and organizational culture campaigns in service companies. - Designed graphic materials for banners, newsletters, and internal communications with a focus on visual clarity and storytelling.
Mid Graphic Designer at La Valen Ana Design
July 1, 2021 - Present
Led the creation of over 30 brands from scratch, developing brand books and multi-channel visual systems that increased brand recognition by an average of 40%. Executed rebranding processes across sectors such as food, entertainment, fintech, and education, achieving a 30–40% increase in digital engagement post-launch. Designed visual identities that contributed to an 85% client retention rate in recurring branding projects. Translated abstract concepts into relevant visual universes for diverse audiences (startups, personal brands, B2B and B2C companies).
Graphic Designer at Melt Agencia
May 1, 2021 - October 22, 2025
Designed graphic content for social media for retail brands, aligned with brand guidelines, leading to an estimated 20% increase in engagement during key campaigns. Designed functional brand manuals to ensure visual consistency across internal teams. Led an online fashion illustration workshop for creatives in training.
Graphic Designer and Illustrator at Freelancer
December 1, 2020 - October 22, 2025
Illustrated and designed an independent poetry book, unifying visual and literary storytelling. Developed characters and icons for internal communications and organizational culture campaigns in service companies. Designed graphic materials for banners, newsletters, and internal communications with a focus on visual clarity and storytelling.

Education

Bachelor of arts in graphic design at Universidad Jorge Tadeo Lozano
January 22, 2012 - August 30, 2017
Postgraduate in illustration at BAU - Centro universitario de artes y diseño de Barcelona
October 1, 2018 - June 29, 2019
Postgraduate degree in illustration for different areas such as editorial, children illustration, retail and more.
Postgraduate in Illustration at BAU, Design College of Barcelona
January 1, 2019 - October 22, 2025
Bachelor’s in Graphic Design at Jorge Tadeo Lozano University
January 11, 2030 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Software & Internet, Media & Entertainment
    uniE621 Little Kitchen
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