Making Digital Safety More Accessible

Attained an impressive average LinkedIn engagement rate of 10.2%, exceeding the 2.26% benchmark by more than 4x. This success was driven by strategic social content created for a nonprofit dedicated to making online spaces safer.

I developed content strategy, social storytelling, and copy across social platforms, translating complex research, technology, and digital-safety issues into accessible content without oversimplifying the subject matter. My approach connected technical issues to their real-world human consequences, using clear narrative framing and relatable messaging to make important information more engaging and relevant to different audiences.

The broader social content strategy also generated an average of 2,390 impressions per post, while Instagram engagement increased by 65% and organic impressions grew by 25%. This project combined impactful storytelling with quantifiable audience involvement, addressing a significant social concern.