Live A Love Riot | Brand Strategy, Brand Design, Social Media Templates

Vicki Garcia is a highly experienced guide that works to empower people to be their most confident and genuine selves. Her premier offering Live A Love Riot includes private and group coaching options as well as human design.

The Challenge
Vicki required a brand that perfectly communicated her blended approach of training and experience with intuition and emotional insight. Working in a very saturated market, it was essential that LALR stood out from competitors with a visual language that felt luxe and high-end but was also approachable.

The Solution
Vicki’s approach (and desired aesthetic) was all about conveying contrast and a dark elegance. A custom logotype featuring sharp angles and flowing curves helps to showcase this alongside a rich jewel-tone inspired colour palette. Supporting graphics see botanicals and anatomical elements (a reference to Vicki’s scientific background) be used to create expressive collage-style assets that can be layered for impact or used alone for a minimalist feel. My favourite part of the brand identity sees rich historical paintings be ‘glitched’ as another way to showcase the duality of Vicki’s methodology.

See the full project: https://www.twine.net/signin