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Hi,
I’m Laura, a Digital Marketing Coordinator who recently completed BrainStation’s certification and immediately turned my capstone into a paid client project (launching Feb 3rd for Ideal School in Latin America).
I work with SaaS teams and digital service / product providers that are ready to move from reactive execution to structured marketing operations.
I build clean, functional systems that do one thing well:
👉 bring in leads and give you back time and mental space.
🚀 What I can do for you
➡️ Funnels
- Opt-in + thank you landing pages
- Email automation setup
- Full testing & integrations
Perfect for lead magnets, webinars, mini-offers, or list building.
➡️ Email Automations & Nurturing
- Welcome & nurture sequences
- Segmentation & tagging
- Workflow setup and optimization
Clear, practical, goal-driven connections between forms, pages, and emails.
➡️ Meta and Google Ads Setup
- Business Manager & Pixel setup
- Lead generation or traffic campaign
- 2–3 ads + basic targeting Ideal for testing offers and validating funnels.
🤝 How I work
- Clear communication
- Simple steps & realistic timelines
- Documented systems you can reuse
- No unnecessary complexity
- Practical setups that actually work
I don’t sell massive strategies or bloated systems. I build marketing foundations that support your work.
I am currently open to full-time roles in Lifecycle Marketing, Marketing Operations, and Digital Marketing Coordination.
My portfolio: Website not available. Sign in: https://www.twine.net/signup
✉️ If you want your marketing set up simply and done right, send me a message and tell me what you need.
Skills
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
PERSONAL PROJECT / AWARENESS & LEAD GENERATION
Targeted Latin American audience for meal planning and wellness. Goal: Build email list and provide actionable meal plans for mental clarity, energy, and reduced anxiety.
WHAT I DID
• Designed full Wix website and lead collection via Typeform with copy “Dime cómo te sientes, y te diré qué comer y cómo organizar tus comidas para sentirte 10/10.”
• Collected emails via Mailchimp and nurtured leads with biweekly newsletters
• Ran Meta Ads campaign to increase awareness
• Managed project timeline and coordinated website build, email setup, and paid media launch independently
RESULTS
→
Instagram growth 1,500 followers, Email subscribers 60, Automated lead nurturing with ongoing newsletter engagement.
CUSTOMER JOURNEY MAPPING / STRATEGIC ROADMAP
Designed 60-day Customer Journey Stage Roadmap for wellness brand. Strategy documented in Notion.
WHAT I DID
• Created stage-by-stage customer journey, coordinating content calendar and technical implementation timeline with stakeholders
• Defined sequences for email automation, Meta Ads, and performance tracking
• Documented clear implementation steps and campaign specifications for team execution
RESULTS
→
Waiting on client approval to implement. Provides structured acquisition, nurturing, and retention system.
LEAD GENERATION CAMPAIGN / FUNNEL DESIGN
Capstone project from BrainStation. After presenting, hired to create campaign for new school year in Latin America. Goal: Attract new leads to schedule calls with admissions team.
WHAT I DID
• Designed lead funnel starting with Meta Ads using copy “¿Está tu hijo listo para el mundo del mañana?”
• Ads lead to Mailerlite landing page collecting name and email for PDF checklist
• Automated email drip of 4 emails post-PDF to nurture leads and drive call scheduling
• Coordinated between creative team, admissions, and technical setup for seamless campaign launch
• Documented campaign workflow and tracking for team visibility
• Coordinated all tools and tracking for seamless lead management
RESULTS
→
Campaign launching on Feb 3rd, metrics pending.
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