Context:
As a Senior Brand Manager, I was responsible for strategic plans and campaigns for B2B clients such as painting companies, distributors, and architecture firms.

My role:
Creating yearly brand and communication plans.
Developing digital lead‑generation campaigns.
Working closely with stakeholders (retailers, distributors, internal teams).

Result:
Stronger brand consistency and measurable growth in market share.
Improved collaboration between partners and marketing teams.

Context
Manta Ray is a start-up consultancy guiding organizations in marketing and transformation projects. At launch, it lacked structure, content, and visibility to reach new clients.

Problem Statement
The agency needed:
A clear content strategy to share knowledge and expertise.
A campaign strategy to build awareness.
A prospecting flow to systematically generate and follow up leads.

My Role
As a strategic marketing consultant, I created a content strategy based on the customer journey—from first contact to aftercare. I also developed a campaign strategy to increase brand awareness and attract quality leads. Finally, I documented the full prospecting flow so the sales team could follow up smoothly.

Concrete Actions
Customer Journey workshop.
Creation of a content calendar with themes, formats, and channels.
Development of an e‑book campaign as a lead magnet.
Organization of two events for prospects and clients.

Result
A strong base of high‑quality, relevant content at the start of the agency.
Two sold‑out events with double the expected turnout. More leads than expected!
Successful lead‑generation campaigns through the e‑book and events.

Context
Blabloom is a sustainable small business and concept store for young families. The company combines an online shop with a physical store and focuses on conscious parents who choose eco‑friendly baby products.

Challenge
Blabloom wanted to grow its baby registry service. Although the brand was strong in sustainability and trust, it needed a structured communication approach to reach future parents at the right time and through the right channels.

My role
As interim marketing manager, I mapped out the full customer journey: from the first contact with Blabloom before or during pregnancy to completing a successful baby registry.

I identified all touchpoints and linked them to concrete initiatives, including:
• Creating a blog with answers to common pregnancy‑related questions.
• Organising events for pregnant women focused on inspiration and community building.
• Setting up creative collaborations to enrich the offer with unique items, such as fresh‑meal packages for new parents.

Result
Growth in the number of baby registries.
Sold‑out events and stronger brand visibility and engagement among the target audience.