Lauren Holloway

• Led brand advocacy, communications, and integrated marketing strategy to strengthen market presence and customer loyalty. • Owned media relations and PR strategy, cultivating relationships with journalists, influencers, and industry publications. • Developed press messaging, announcements, and thought leadership aligned with executive and organizational goals. • Oversaw conference and event marketing, ensuring cohesive branding, messaging, and execution. • Drove 24% year-over-year LinkedIn growth, 20% average engagement rate, and 30% average email open rates. • Led integrated campaigns in partnership with leadership, sales, and creative teams. • Spearheaded integrated marketing campaigns in collaboration with cross-functional teams and executed monthly production, curation, and launch of “Ben’s Den” podcast episodes. • Regularly led and coordinated “All In” Volunteer Initiative event planning, ensuring all community engagement efforts aligned with company mission and values while strengthening external relationships and internal culture.

• Led multi-channel marketing plans, aligning messaging with mission-driven brand identity. • Created a cohesive brand identity and messaging framework used across departments and campaigns. • Coordinated national event participation and ensured successful outcomes through detailed planning and execution. • Spearheaded the “All In” volunteer initiative, orchestrating community service efforts and forging partnerships with organizations that align with the company’s mission and values.

• Launched organic social presence across TikTok, Instagram, and Facebook and organically scaled TikTok to 5,600+ followers and Instagram to 900+ followers in two months. • Recruited and coordinated influencers to market the product, managing collaboration deliverables and status via a custom influencer tracking spreadsheet and calendar. • Drove 100+ sales, despite having only three products, no website retargeting, and no ad budget.