I’m a creative storyteller and marketing professional with experience in content strategy, video production, and brand building across hospitality, lifestyle, and wellness industries. I love turning ideas into engaging campaigns, collaborating with teams, and helping brands connect with their audiences in meaningful ways.

I’m a creative storyteller and marketing professional with experience in content strategy, video production, and brand building across hospitality, lifestyle, and wellness industries. I love turning ideas into engaging campaigns, collaborating with teams, and helping brands connect with their audiences in meaningful ways.

Available to hire

I’m a creative storyteller and marketing professional with experience in content strategy, video production, and brand building across hospitality, lifestyle, and wellness industries. I love turning ideas into engaging campaigns, collaborating with teams, and helping brands connect with their audiences in meaningful ways.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Work Experience

Founder & Content Creator at Wildmay Productions, LLC
April 1, 2020 - Present
• Leads brand strategy, content direction, and partnerships for Sunshine & Key Lime Blog, a multi-platform lifestyle and travel brand. • Partners with brands and tourism boards, including Visit Orlando, to highlight local attractions, events, restaurants, and experiences, to drive awareness, engagement, and visitation through authentic storytelling. • Has achieved 54% year-over-year Instagram audience growth since 2022 through data-informed content strategy. • Produces short and long-form video content using CapCut and Adobe Premiere Pro, optimizing content for platform performance and brand voice.
Director of Brand Advocacy at The Garage
January 1, 2024 - December 31, 2025
• Led brand advocacy, communications, and integrated marketing strategy to strengthen market presence and customer loyalty. • Owned media relations and PR strategy, cultivating relationships with journalists, influencers, and industry publications. • Developed press messaging, announcements, and thought leadership aligned with executive and organizational goals. • Oversaw conference and event marketing, ensuring cohesive branding, messaging, and execution. • Drove 24% year-over-year LinkedIn growth, 20% average engagement rate, and 30% average email open rates. • Led integrated campaigns in partnership with leadership, sales, and creative teams. • Spearheaded integrated marketing campaigns in collaboration with cross-functional teams and executed monthly production, curation, and launch of “Ben’s Den” podcast episodes. • Regularly led and coordinated “All In” Volunteer Initiative event planning, ensuring all community engagement efforts aligned with company mission and values while strengthening external relationships and internal culture.
Manager, Marketing & PR at The Garage
May 16, 2022 - January 1, 2024
• Led multi-channel marketing plans, aligning messaging with mission-driven brand identity. • Created a cohesive brand identity and messaging framework used across departments and campaigns. • Coordinated national event participation and ensured successful outcomes through detailed planning and execution. • Spearheaded the “All In” volunteer initiative, orchestrating community service efforts and forging partnerships with organizations that align with the company’s mission and values.
Marketing Producer & Social Media Specialist at DAVE SChool
September 1, 2020 - May 13, 2022
• Boosted brand engagement through strategic social media campaigns, analyzing metrics to optimize results. • Published press releases, managed event presence and branding, including booth design, signage, and marketing collateral, and created branded multimedia assets to support promotional efforts and organizational visibility. • Curated and developed content for a website rebrand, ensuring updated messaging, streamlined navigation, and a cohesive brand voice across all landing pages. • Helped concept and execute the marketing campaign for the highly successful “Dash of DAVE” program, which regularly sold out and directly converted participants into attending students. • Improved email campaign performance by enhancing messaging strategy, directly increasing open rates from 3–4% to over 10% through audience-targeted content and refined segmentation. • Curated a comprehensive photo and video asset library for promotional use.
Business Development Manager at My Comfort Ears
October 1, 2020 - December 18, 2020
• Launched organic social presence across TikTok, Instagram, and Facebook and organically scaled TikTok to 5,600+ followers and Instagram to 900+ followers in two months. • Recruited and coordinated influencers to market the product, managing collaboration deliverables and status via a custom influencer tracking spreadsheet and calendar. • Drove 100+ sales, despite having only three products, no website retargeting, and no ad budget.
Digital Marketing Manager at Your Brand Voice
March 4, 2019 - July 24, 2020
• Managed full-funnel digital marketing for clients across hospitality, real estate, construction, fitness, and seasonal industries. • Oversaw social media, email marketing, website content, and video strategy for multiple client accounts. • Led brand development and content strategy for the agency’s community brand, “I Love Dr. Phillips.” • Produced end-to-end video content to support campaign performance and engagement goals.
Volunteer Social Media Manager, Twitter at Global Hope Network International
February 5, 2018 - April 26, 2019
• Managed GHNI’s Twitter account using Hootsuite, developing daily mission-driven content to increase awareness of the organization’s impact across Africa, Asia, and the Middle East. • Produced promotional videos using existing footage to highlight GHNI’s global initiatives and storytelling efforts.

Education

Bachelor of Arts at University of Tampa
September 7, 2009 - May 6, 2013

Qualifications

Add your qualifications or awards here.