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Fractional Marketing Leader | Marketing Mentor | Marketing Strategist. Helping business owners grow with a focused marketing strategy and a structured implementation plan. I am an experienced business owner and marketer specialising in providing strategic and tactical marketing support, as well as mentoring, to help entrepreneurs and SMEs grow their businesses. I can work with you to develop your marketing strategy, implementation plans, and social media strategy and can help facilitate putting it all into practice. With over 20 years of marketing experience across B2B and B2C across a variety of sectors, including FMCG, sports marketing and services, I adapt quickly to different sectors. Eight years ago, I became a swimming teacher and ran my own franchised business, Turtle Tots South Coast, selling the business four years later. Marketing came knocking on my door again, and I now run The Marketing Genie, working with clients across a variety of sectors, bringing first-hand experience of what running your own business entails.…Fractional Marketing Leader | Marketing Mentor | Marketing Strategist. Helping business owners grow with a focused marketing strategy and a structured implementation plan. I am an experienced business owner and marketer specialising in providing strategic and tactical marketing support, as well as mentoring, to help entrepreneurs and SMEs grow their businesses. I can work with you to develop your marketing strategy, implementation plans, and social media strategy and can help facilitate putting it all into practice. With over 20 years of marketing experience across B2B and B2C across a variety of sectors, including FMCG, sports marketing and services, I adapt quickly to different sectors. Eight years ago, I became a swimming teacher and ran my own franchised business, Turtle Tots South Coast, selling the business four years later. Marketing came knocking on my door again, and I now run The Marketing Genie, working with clients across a variety of sectors, bringing first-hand experience of what running your own business entails.

Lauren Paine

Fractional CMO, Marketing Strategist, Marketing Consultant

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Fractional Marketing Leader | Marketing Mentor | Marketing Strategist. Helping business owners grow with a focused marketing strategy and a structured implementation plan. I am an experienced business owner and marketer specialising in providing strategic and tactical marketing support, as well as mentoring, to help entrepreneurs and SMEs grow their businesses. I can work with you to develop your marketing strategy, implementation plans, and social media strategy and can help facilitate putting it all into practice. With over 20 years of marketing experience across B2B and B2C across a variety of sectors, including FMCG, sports marketing and services, I adapt quickly to different sectors. Eight years ago, I became a swimming teacher and ran my own franchised business, Turtle Tots South Coast, selling the business four years later. Marketing came knocking on my door again, and I now run The Marketing Genie, working with clients across a variety of sectors, bringing first-hand experience of what running your own business entails.…Fractional Marketing Leader | Marketing Mentor | Marketing Strategist. Helping business owners grow with a focused marketing strategy and a structured implementation plan. I am an experienced business owner and marketer specialising in providing strategic and tactical marketing support, as well as mentoring, to help entrepreneurs and SMEs grow their businesses. I can work with you to develop your marketing strategy, implementation plans, and social media strategy and can help facilitate putting it all into practice. With over 20 years of marketing experience across B2B and B2C across a variety of sectors, including FMCG, sports marketing and services, I adapt quickly to different sectors. Eight years ago, I became a swimming teacher and ran my own franchised business, Turtle Tots South Coast, selling the business four years later. Marketing came knocking on my door again, and I now run The Marketing Genie, working with clients across a variety of sectors, bringing first-hand experience of what running your own business entails.

Available to hire

Fractional Marketing Leader | Marketing Mentor | Marketing Strategist. Helping business owners grow with a focused marketing strategy and a structured implementation plan.

I am an experienced business owner and marketer specialising in providing strategic and tactical marketing support, as well as mentoring, to help entrepreneurs and SMEs grow their businesses. I can work with you to develop your marketing strategy, implementation plans, and social media strategy and can help facilitate putting it all into practice.

With over 20 years of marketing experience across B2B and B2C across a variety of sectors, including FMCG, sports marketing and services, I adapt quickly to different sectors. Eight years ago, I became a swimming teacher and ran my own franchised business, Turtle Tots South Coast, selling the business four years later. Marketing came knocking on my door again, and I now run The Marketing Genie, working with clients across a variety of sectors, bringing first-hand experience of what running your own business entails.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

French

Advanced

Work Experience

Sales & Marketing Executive at Sumo Filtration Ltd

June 4, 2001 - April 12, 2002

Marketing Executive at Highland Spring Ltd

April 15, 2002 - June 18, 2004

Provided essential support to the Marketing Manager and implemented the brand activity plan. (Advertising, project management, marketing communications, brand management)

Assistant Brand Manager at Scottish Rugby Union

June 21, 2004 - August 19, 2005

Developed a marketing strategy and communications plan to achieve target crowds at all RBS 6 Nations and Autumn Tests. Included the design, project management, and implementation of pre match entertainment, player events. (Direct marketing, brand development, PR, advertising, strategy, project management, email marketing, copywriting).

Senior Brand Manager at Lactalis Group

August 29, 2005 - November 14, 2008

Managed and grew the Seriously Cheddar brand to achieve volume and profitability targets. Developed and drove a comprehensive marketing strategy. (Product development, market research, brand development and management, product launch, PR, advertising, project management, marketing communications, marketing strategy, budget management.

Customer Marketing Manager at Business Stream

November 24, 2008 - July 15, 2013

Develop a marketing strategy, and deliver an operational marketing plan across the full marketing mix. (Direct marketing, brand development and management, market research, PR, strategy, email marketing, marketing strategy, budget marketing, B2B marketing.)

Marketing Manager at Rich Products Corporation

August 26, 2013 - February 21, 2014

Championed the growth of the UK Toppings & Icings product group. Developed and implemented strategic marketing plans, product development roadmaps, category analysis projects, product management. (B2B, copywriting, product launch, market research, project management, marketing strategy, brand management, marketing mix marketing, budget management).

Owner & teacher at Turtle Tots South Coast

April 7, 2014 - February 26, 2018

Set up and developed Turtle Tots South Coast baby and toddler swimming school. Grew the business from zero to termly 200 clients, 2 teachers and lease of 3 pools. As owner, I had many hats: general admin, marketing, advertising, social media, customer management, finance and accounting, recruitment, data processing and so much more.

Owner & Marketing specialist at The Marketing Genie Ltd

March 12, 2018 - Present

The Marketing Genie provides strategic and tactical marketing support in addition to marketing mentoring to help entrepreneurs and SME’s grow their businesses. I am an outsourced fractional Marketing Manager/Director and can work with small businesses to develop their marketing and help them grow their business. I have worked with a variety of clients in different industries, such as: • inspir'em (Sales consultancy & training) • British Quality Wild Venison (wild vension certification scheme) • Tailwise (Pet industry) • Novatia (ICT in education) • MetaMetrics (Marketing attribution) • Inside Out Image (Career and professional relationship coaching) • KMS Marketing (Marketing Strategy) • The Accommodation Company (serviced accommodation) • Emma Falconer (Coaching) • Consider It Done (Personal Assistants) • Hopscotch Day Nurseries (Childcare)

Marketing Expert at The Marketing Genie

March 1, 2018 - Present

Outsourced marketing manager/director providing strategic and tactical marketing support to help entrepreneurs and SMEs grow their businesses. Services include marketing strategy development, implementation, project management, campaign development, branding, new product development & launches, email marketing automation, digital marketing, landing page creation, social media management, copywriting, agency management and website management.

Owner and Teacher at Turtle Tots South Coast

April 1, 2014 - February 1, 2018

Set up and developed Turtle Tots South Coast into a highly regarded baby and toddler swim school; responsible for admin, advertising, social media, invoicing, teacher recruitment, development and appraisals, data processing and overall business management.

Customer Marketing Manager at Rich’s

November 1, 2008 - July 1, 2013

Translated business strategy into a marketing strategy; delivered end-to-end operation marketing across the full mix; managed ROI, budget, data, segmentation and insight to inform strategy; launched new propositions and oversaw data-driven campaigns.

Senior Brand Manager - Seriously cheddar at Lactalis Group

August 1, 2005 - November 1, 2008

Managed the Seriously cheddar brand, developed and executed a full marketing strategy across the marketing mix, identified new product opportunities, managed above/below the line activities including the first Seriously TV advert in over five years and a £5m brand budget; line managed marketing assistant.