The co-founders of Breukelen Strategies have 30+ years of combined leadership experience in field marketing, community engagement, strategic communications, partnerships, nonprofit management, and event production experience. We’ve worked both for and with a diverse range of companies throughout our careers, including nonprofit organizations, CPG brands, hospitality & nightlife venues, media publications, automotive manufacturers, and marketing agencies. We apply the expansive perspectives gained from our backgrounds to every project, helping our clients grow their businesses by building sustainable operational practices crafted through an equitable lens.
Laurie Lenninger: Laurie has built her career creating large-scale initiatives within advocacy & cause-related organizations. She is a critical thinker, leveraging operational excellence, strategic vision, and strong relationships to execute at the highest levels. A proven team leader, she has a history of growing collaborative & diverse teams while simultaneously building mutually beneficial systems, relationships, and outcomes.
Kelly Bruce: Kelly’s career has encompassed a diverse mix of intersecting work experience both for and in partnership with numerous major CPG/FMCG, media, event, and hospitality brands. Driven by a passion for building deeper, more meaningful 1-to-1 connections, her strategic marketing tactics are always built upon a foundation of thoughtful consumer profiling & local community insights. While some may build brand awareness, she only builds brand advocates.
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This innovative e-commerce brand exclusively imports some of the best European culinary products otherwise unavailable in America, like Italy’s top-rated olive oil and historic Acetaia Malpighi balsamic vinegars. To increase awareness and authority in the space, we gained valuable earned media by crafting a strong brand narrative, gaining placement in gift guides, and securing thought leadership opportunities for co-founder Kajo Kajevic, a former Olympic swim coach with an impressive eye for identifying the best of the best in all areas.
In collaboration with several partner organizations, Democratic Victory PAC hosted a VIP private viewing suite at the inaugural F1 Las Vegas Grand Prix. Utilizing the event as a fundraising opportunity to help elect state & regional Democratic candidates in 2024, ticket allotments were sold to major donors and high-ranking corporate executives and gifted to key politicians. We served as the main point of contact for all guests, partners, and vendors, overseeing all aspects of the event production, including invitation design, RSVP management, security detail accommodations, guest communications, hotel room & ticket allocations, budget management, and in-suite programming.
Breukelen Strategies was hired to develop the brand identity and design aesthetic for a new cannabis industry tax, accounting, and financial services company. In close collaboration with the founder, we brainstormed and workshopped company name iterations, ultimately landing on Extract Acuity, established the brand’s overall look & feel, and built out brand guidelines. We then helped them establish a solid foundational digital footprint by securing relevant social media profiles, building a catalog of backlink profiles and online directory listings, and composing keyword-rich web and social content to begin driving organic traffic.
The Global Citizen NOW annual conference brings hundreds of the brightest minds, pop culture icons, corporate executives, and world leaders together on one stage to discuss and set an agenda for taking urgent action to solve some of the world’s most urgent issues, such as climate change, extreme poverty, and gender inequality. We helped their Policy team host a series of exclusive side events for critical conversations amongst an even more highly-curated group of conference attendees. Steps away from the stage lights of the main conference, we planned and oversaw all aspects of these private discussions with the highest level of care and safety necessary to seamlessly facilitate productive private discussions amongst the Prime Ministers, Dignitaries, and CEOs in attendance.
One of the go-to event production crew service companies in the tristate area for major festivals, live music performances, and brand activations, 508 Operations had already established a strong client roster over the past 10 years. But their online presence didn’t reflect that. We stepped in to optimize their website, get them on the first page of Google for their top search terms, triple their social media followers, and post more frequent updates to better showcase the major projects they were working on.
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