I'm Rafael Romero, a multimedia graphic designer specialized in art direction. I craft cohesive visuals across print and digital media, blending layout, illustration, and motion design to bring brands to life.
I’m Rafael Romero, a multimedia graphic designer specialized in art direction. I craft cohesive visuals across print and digital media, blending layout, illustration, and motion design to bring brands to life.
I guide projects through brand strategy and art direction to deliverables like POS displays, packaging, editorial, signage, social media assets, and website motion graphics. I’m driven by clean design, attention to detail, and collaboration with clients to turn ideas into compelling visuals.
BRAVE is a high-end streetwear brand defined by sharp minimalism, precise cuts, and a bold visual identity. The design direction balances strength and elegance, drawing inspiration from brutalist architecture, cyberpunk aesthetics, and underground culture. The visual identity features clean typography, contrasting textures, and a monochrome palette with subtle industrial influences. graphicdesigner illustrator logo designer motion
The Grid is a brand where tennis meets bold aesthetics and a dynamic visual identity. Inspired by the raw energy of clay courts and the passion of the game, it blends vintage typography with modern design. Warm terracotta tones contrast with crisp whites and deep greens, capturing the precision and emotion of tennis. graphicdesigner branddesigner logo designer video animator
The visual identity draws inspiration from both traditional Japanese artistic techniques (ink painting, woodblock prints), the rolling landscapes of the regions explored, and the diverse textures and material used in dish preparation (nori seaweed, soy sauce, fish/seafood flesh, compacted rice…). As a result, the brand identity is both organic and structured, brought to life the PicNic and SpaceMono typefaces, which created a perfect blending balance between tradition and modernity. graphicdesigner branddesigner artdirector video videoeditor
Evergreen Café is a restaurant brand offering a wide variety of dishes inspired by culinary traditions from around the world. The best part? Everything is 100% vegan! Founded by two lifelong friends unites by a shared passion for plant-based cuisine and sustainability, Evergreen Café was born after traveling the world and experiencing the endless richness of nature’s bounty. Upon returning home, they envisioned a place where vibrant, plant-based meal celebrate harmony with the Earth. Evergreen symbolizes vitality and resilience, reflecting their commitment to sustainable living. logo designer branding graphicdesigner illustrator webdesigner
Creation of a sub-brand for Mattel based on the design of customizable figurines (AR / physical). Targeting a teenage / young adult demographic, the playful tone is reflected in the visual identity, which is strongly inspired by Japanese culture. The project deliverables include the creation of 3D figurines (prototype), posters, packaging, a landing page, and Instagram posts. graphicdesigner illustrator branding webdesigner logo designer
Complete creation of the visual identity for Silt, a gastronomic restaurant concept aboard a barge, combining river cuisine and local horticultural products. The graphic universe of Silt reflects the harmony between the river's natural environment and the immersive sensory experience offered to its customers. From the logo to the graphic charter, including signage and both print and digital materials, every element conveys a deep connection with European terroirs and sustainability. The project also includes the design of staff uniforms, interior and exterior décor of the barge, as well as a website and an advertising campaign for the brand launch in Bordeaux. graphicdesigner branding logo designer
Graphic redesign of the alternative music association Reflexion (RFX). Based in the Basque Country, the association is dedicated to the development and promotion of regional music culture. It supports local artists by providing platforms for expression and organizing various musical events. The project includes the redesign of their visual identity and the creation of merchandise and POS materials. graphicdesigner branding illustrator logo designer
Creation of a new graphic identity for an ambulance transport company. This project includes rebranding the vehicles used by the company, as well as designing a new logo that evokes the rapid response of the teams and the regional scope of their operations. Mock-ups were also proposed to redecorate the reception area of the company's headquarters in Eysines. branding graphicdesigner logo
Graphic redesign of the Bordeaux-based documentary music festival "Musical Écran," emphasizing the fusion between cinema and music in its visual identity. The goal is to create a synesthetic experience, blending artistic domains through a graphic concept focused on revelation and vibrancy, reflecting the iconoclastic nature of the event. The redesign includes the creation of a new logo, various adaptable print materials such as posters, tickets, and badges, as well as the development of a mobile app to enhance the user experience. graphicdesigner illustrator branding logo uidesigner
Implementation of the marketing strategy for the Nordic folk group Wardruna. The campaign is part of the launch of a new album and the associated communication around its release. The project includes the design of key visuals such as the vinyl artwork, social media communication, an animated teaser, and an interactive landing page. graphicdesigner illustrator webdesigner artwork
Creation of an annual range of premium organic coffee. "Buna" is a brand whose identity is based on the elevation of premium aromas and flavors, resulting in a captivating figurative iconography. The different variations, inspired by well-known coffee-growing regions and the seasonality of harvests, are developed in the form of packaging for both a whole bean coffee range and a capsule range. The development of a landing page also allows the product to be presented in a sales context, featuring intuitive navigation that emphasizes its sensory characteristics as well as the history of the terroir from which it originates. graphicdesigner logo illustrator branding webdesigner
Creation of a brand of artisanal fermented probiotic beverages. The range includes a lime ginger beer, a peach kombucha, and a blackberry fruit kefir, all handcrafted and organic, suitable for vegan diets and low in sugar. Their identity reflects a vision of a living beverage, with a modern and dynamic artistic direction introducing playful and disruptive iconography. The slogan "the drink that resembles you" and the tagline "alternative brewery" reflect their commitment to offering a unique experience, distinct from beer and soda. In addition to the visual identity, the brand creation includes packaging, brochures, posters, web banners, a website, and Instagram content.
Apprenticeship in graphic design, focusing on brand strategy, art direction, and production for print materials and digital content.
Engaged in a 1-year work-study program to apply learned graphic design skills in professional projects while continuing education.
Completed a 2-month internship focused on gaining hands-on experience in graphic design and related creative fields.
360° Graphic Designer Bachelor
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