I'm a graphic designer and illustrator with 20+ years of experience creating bold, meaningful visuals across print and digital media. From Amazon’s top-selling inspirational coloring books to branded materials for public health campaigns, I bring a strong eye for composition, color, and storytelling. My work spans calendars, journals, children’s books, brochures, and marketing campaigns— crafted with tools like Adobe Illustrator, Photoshop, InDesign, and Procreate. Whether developing brand identities or producing engaging layouts, I design with precision, purpose, and emotional impact.

Lejla Fazlic - Omerovic

I'm a graphic designer and illustrator with 20+ years of experience creating bold, meaningful visuals across print and digital media. From Amazon’s top-selling inspirational coloring books to branded materials for public health campaigns, I bring a strong eye for composition, color, and storytelling. My work spans calendars, journals, children’s books, brochures, and marketing campaigns— crafted with tools like Adobe Illustrator, Photoshop, InDesign, and Procreate. Whether developing brand identities or producing engaging layouts, I design with precision, purpose, and emotional impact.

Available to hire

I’m a graphic designer and illustrator with 20+ years of experience creating bold, meaningful visuals across print and digital media. From Amazon’s top-selling inspirational coloring books to branded materials for public health campaigns, I bring a strong eye for composition, color, and storytelling.

My work spans calendars, journals, children’s books, brochures, and marketing campaigns— crafted with tools like Adobe Illustrator, Photoshop, InDesign, and Procreate. Whether developing brand identities or producing engaging layouts, I design with precision, purpose, and emotional impact.

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Language

Bosnian
Fluent
English
Fluent

Work Experience

Graphic Designer & Illustrator at Wondery Studio / Self employed
January 1, 2004 - Present
Created print and digital designs for a variety of clients and industries, including product packaging, social media graphics, and promotional materials. Managed multiple projects from concept to completion, ensuring high-quality, on-time delivery. Developed innovative concepts and researched industry trends to create modern designs that boosted brand awareness and increased sales.
Graphic Designer & Illustrator at RYVE
January 1, 2004 - Present
Produced illustrations and layouts for Amazon’s Choice coloring books and inspirational products, including Christian Coloring Book for Adults, Mandala Coloring Book, and Inspirational Wall Calendar, driving sales through RYVE’s Amazon store and website. Leveraged Adobe Creative Suite to craft print-ready designs tailored to relaxation, mindfulness, and spiritual themes, increasing product appeal and customer engagement. Ensured consistent high-quality output across digital and print formats, aligning with brand guidelines and resonating with target audiences through meticulous attention to detail.
Senior Graphic Designer & Illustrator at Milula Studios
January 1, 2023 - Present
Orchestrated design and illustration of calendars, coloring books, and Amazon A+ imagery, boosting sales by 20%. Directed branding projects, developing style guides that improved team efficiency by 15%. Spearheaded photo shoot art direction, delivering high-impact promotional visuals.
UI/UX and Graphic Designer at Learning Library Inc. / Hiveologie
January 1, 2023 - September 10, 2025
Produced illustrations and marketing graphics, elevating social media engagement by 25% across Facebook and Instagram platforms. Designed print-ready visual assets for e-learning courses, contributing to enhanced learner satisfaction scores and improved content retention. Developed UI visuals, wireframes, and design libraries that streamlined development handoff and refined digital layouts through advanced graphic design expertise.
UX/UI Designer at Symphony
January 1, 2019 - Present
Partnered with cross-functional teams to design and implement user-facing features for responsive websites and mobile apps, using Figma to streamline design-to-development handoff. Improved usability scores through thoughtful UI/UX enhancements, ensuring consistency across platforms and aligning with user behavior insights. Created branded visual assets for company-wide use, including marketing materials, brochures, and internal documentation.
UX/UI Designer at Cylo Media
January 1, 2019 - September 10, 2025
Designed user experiences for the Allexis Education platform across web and Android apps, supporting a variety of user roles. Developed user flows, low- and high-fidelity wireframes, and UI elements using Sketch and atomic design principles. Created InVision prototypes and Zeplin-ready assets for seamless developer handoff, ensuring consistency and usability across platforms. Managed multiple simultaneous projects, maintaining design quality and delivery timelines while collaborating closely with cross-functional teams.
Graphic Designer & Illustrator at Learning Library Inc., Toronto/Sarajevo (Remote)
January 1, 2017 - September 10, 2025
Collaborated with marketing and product teams to align designs with branding and objectives. Improved UI based on user feedback in a proprietary LMS, enhancing usability and accessibility. Designed branded digital assets (ads, emails, newsletters) for CRD using Adobe Creative Suite, boosting campaign visibility and click-through rates.
Web & Graphic Designer at IKB. BE, Sarajevo
January 1, 2012 - September 10, 2025
Led online marketing campaigns and created branded assets for three consumer-facing brands, increasing website traffic by 30% through cohesive visual storytelling and design strategy. Illustrated and designed four children’s books for young audiences, using Adobe Illustrator and Photoshop to create engaging, age-appropriate artwork praised for its creativity and storytelling appeal.
Graphic Designer at Foto Art Sarajevo
January 1, 2010 - September 10, 2025
Created visual concepts for fashion and sports magazines, corporate identities, and annual reports for local businesses, consistently delivering 100% of projects on time and within budget using Adobe Creative Suite. Produced motion-ready graphics for TV commercials aired on local stations, collaborating with video editors to ensure high production standards and cohesive storytelling. Managed end-to-end design workflows, coordinating with clients, printers, vendors, and photographers to deliver high-quality visual outputs aligned with client branding and creative direction.
Information Technology Specialist at Minnesota Department of Health
January 1, 2008 - September 10, 2025
Designed and produced public health publications and reports for the Center for Health Promotion, supporting programs including the Heart Disease & Stroke Program, Injury Prevention, Arthritis, and Nutrition initiatives. Led visual development for statewide campaigns such as Stroke Awareness, Heart Health, Wear Your Helmet, and Traumatic Brain Injury Awareness, ensuring materials were engaging, informative, and accessible to diverse audiences. Created websites, brand identities, presentations, and educational materials using Adobe Creative Suite and web design tools to support public education and outreach goals. Provided training and technical support to staff on digital content tools and design software, increasing team self-sufficiency and workflow efficiency.
Graphic Designer & Illustrator at Wondery Studio / Self-employed
January 1, 2004 - September 10, 2025
Created print and digital designs for a variety of clients and industries, including product packaging, social media graphics, and promotional materials. Managed multiple projects from concept to completion, ensuring high-quality, on-time delivery. Developed innovative concepts and researched industry trends to create modern designs that boosted brand awareness and increased sales.
Graphic Designer & Illustrator at RYVE
January 1, 2004 - September 10, 2025
Produced illustrations and layouts for Amazon’s Choice coloring books and inspirational products, including Christian Coloring Book for Adults, Mandala Coloring Book, and Inspirational Wall Calendar, driving sales through RYVE’s Amazon store and website. Leveraged Adobe Creative Suite to craft print-ready designs tailored to relaxation, mindfulness, and spiritual themes, increasing product appeal and customer engagement. Ensured consistent high-quality output across digital and print formats, aligning with brand guidelines and resonating with target audiences through meticulous attention to detail.
Senior Graphic Designer & Illustrator at Milula Studios
January 1, 2023 - Present
Orchestrated design and illustration of calendars, coloring books, and Amazon A+ imagery, boosting sales by 20%. Directed branding projects, developing style guides that improved team efficiency by 15%. Spearheaded photo shoot art direction, delivering high-impact promotional visuals.
UI/UX and Graphic Designer at Learning Library Inc. / Hiveologie
January 1, 2023 - September 10, 2025
Produced illustrations and marketing graphics, elevating social media engagement by 25% across Facebook and Instagram platforms. Designed print-ready visual assets for e-learning courses, contributing to enhanced learner satisfaction scores and improved content retention. Developed UI visuals, wireframes, and design libraries that streamlined development handoff and refined digital layouts through advanced graphic design expertise.
UX/UI Designer at Symphony
January 1, 2019 - September 10, 2025
Partnered with cross-functional teams to design and implement user-facing features for responsive websites and mobile apps, using Figma to streamline design-to-development handoff. Improved usability scores through thoughtful UI/UX enhancements, ensuring consistency across platforms and aligning with user behavior insights. Created branded visual assets for company-wide use, including marketing materials, brochures, and internal documentation.
UX/UI Designer at Cylo Media
January 1, 2019 - September 10, 2025
Designed user experiences for the Allexis Education platform across web and Android apps, supporting a variety of user roles. Developed user flows, low- and high-fidelity wireframes, and UI elements using Sketch and atomic design principles. Created InVision prototypes and Zeplin-ready assets for seamless developer handoff, ensuring consistency and usability across platforms. Managed multiple simultaneous projects, maintaining design quality and delivery timelines while collaborating closely with cross-functional teams.
Graphic Designer & Illustrator at Learning Library Inc.
January 1, 2017 - September 10, 2025
Collaborated with marketing and product teams to align designs with branding and objectives. Improved UI based on user feedback in a proprietary LMS, enhancing usability and accessibility. Designed branded digital assets (ads, emails, newsletters) for CRD using Adobe Creative Suite, boosting campaign visibility and click-through rates.
Web & Graphic Designer at IKB. BE, Sarajevo
January 1, 2012 - September 10, 2025
Led online marketing campaigns and created branded assets for three consumer-facing brands, increasing website traffic by 30% through cohesive visual storytelling and design strategy. Illustrated and designed four children’s books for young audiences, using Adobe Illustrator and Photoshop to create engaging, age-appropriate artwork praised for its creativity and storytelling appeal.
Graphic Designer at Foto Art Sarajevo
January 1, 2010 - September 10, 2025
Created visual concepts for fashion and sports magazines, corporate identities, and annual reports for local businesses, consistently delivering 100% of projects on time and within budget using Adobe Creative Suite. Produced motion-ready graphics for TV commercials aired on local stations, collaborating with video editors to ensure high production standards and cohesive storytelling. Managed end-to-end design workflows, coordinating with clients, printers, vendors, and photographers to deliver high-quality outputs aligned with client branding and creative direction.
Information Technology Specialist at Minnesota Department of Health
January 1, 2008 - September 10, 2025
Designed and produced public health publications and reports for the Center for Health Promotion, supporting programs including the Heart Disease & Stroke Program, Injury Prevention, Arthritis, and Nutrition initiatives. Led visual development for statewide campaigns such as Stroke Awareness, Heart Health, Wear Your Helmet, and Traumatic Brain Injury Awareness, ensuring materials were engaging, informative, and accessible to diverse audiences. Created websites, brand identities, presentations, and educational materials using Adobe Creative Suite and web design tools to support public education and outreach goals. Provided training and technical support to staff on digital content tools and design software, increasing team self-sufficiency and workflow efficiency.
UI/UX and Graphic Designer at Learning Library Inc. / Hiveologie
January 1, 2020 - January 1, 2023
Produced illustrations and marketing graphics, elevating social media engagement by 25% across Facebook and Instagram. Designed print-ready visual assets for e-learning courses, contributing to enhanced learner satisfaction scores and improved content retention. Developed UI visuals, wireframes, and design libraries that streamlined development handoff and refined digital layouts.
UX/UI Designer at Cylo Media
January 1, 2017 - January 1, 2019
Designed user experiences for the Allexis Education platform across web and Android apps, supporting a variety of user roles. Developed user flows, low- and high-fidelity wireframes, and UI elements using Sketch and atomic design principles. Created InVision prototypes and Zeplin-ready assets for seamless developer handoff, ensuring consistency and usability across platforms. Managed multiple projects, meeting timelines and quality standards.
Graphic Designer & Illustrator at Learning Library Inc., Toronto/Sarajevo (Remote)
January 1, 2012 - January 1, 2017
Collaborated with marketing and product teams to align designs with branding and objectives. Improved UI based on user feedback in a proprietary LMS, enhancing usability and accessibility. Designed branded digital assets (ads, emails, newsletters) for CRD using Adobe Creative Suite, boosting campaign visibility and click-through rates.
Web & Graphic Designer at IKB. BE, Sarajevo
January 1, 2010 - January 1, 2012
Led online marketing campaigns and created branded assets for three consumer-facing brands, increasing website traffic by 30% through cohesive visual storytelling and design strategy. Illustrated and designed four children’s books for young audiences, using Adobe Illustrator and Photoshop to create engaging artwork praised for creativity and storytelling.
Graphic Designer at Foto Art Sarajevo
January 1, 2009 - January 1, 2010
Created visual concepts for fashion and sports magazines, corporate identities, and annual reports for local businesses, consistently delivering on time and within budget using Adobe Creative Suite. Produced motion-ready graphics for TV commercials, collaborating with video editors to ensure high production standards and cohesive storytelling. Managed end-to-end design workflows, coordinating with clients, printers, vendors, and photographers to deliver high-quality outputs aligned with client branding and creative direction.
Information Technology Specialist at Minnesota Department of Health
January 1, 2001 - January 1, 2008
Designed and produced public health publications and reports for the Center for Health Promotion, supporting programs such as the Heart Disease & Stroke Program, Injury Prevention, Arthritis, and Nutrition initiatives. Led visual development for statewide campaigns such as Stroke Awareness, Heart Health, Wear Your Helmet, and Traumatic Brain Injury Awareness, ensuring materials were engaging, informative, and accessible. Created websites, brand identities, presentations, and educational materials using Adobe Creative Suite and web design tools; provided training and technical support to staff on digital content tools.

Education

Diploma at Minneapolis Technical College
March 13, 2025 - March 13, 2025
Diploma in Graphic Design and Visual Communication at Minneapolis Technical College
January 1, 1996 - January 1, 1999
Diploma in Graphic Design and Visual Communication at Minneapolis Technical College
January 1, 1996 - January 1, 1999
Diploma in Graphic Design and Visual Communication at Minneapolis Technical College
January 1, 1996 - January 1, 1999

Qualifications

Diploma in Graphic Design and Visual Communication
January 1, 1996 - January 1, 1999

Industry Experience

Government, Real Estate & Construction, Consumer Goods, Retail, Media & Entertainment, Education, Healthcare, Professional Services
    uniE621 Devotional Calendar
    This devotional calendar was designed as a timeless, year-round spiritual companion with an undated, perpetual format for continuous use. Each page features carefully curated prayers, blessings, and affirmations inspired by Biblical teachings, accompanied by vibrant illustrations crafted to evoke peace and reflection. The calendar is compact, durable, and produced with sustainability in mind. It is elegantly packaged in a gift box with a custom Bible-themed bookmark, making it ideal for gifting or everyday inspiration.
    uniE621 Devotional Calendar
    This devotional calendar was designed as a timeless, year-round spiritual companion with an undated, perpetual format for continuous use. Each page features carefully curated prayers, blessings, and affirmations inspired by Biblical teachings, accompanied by vibrant illustrations crafted to evoke peace and reflection. The calendar is compact, durable, and produced with sustainability in mind. It is elegantly packaged in a gift box with a custom Bible-themed bookmark, making it ideal for gifting or everyday inspiration.
    uniE621 Devotional Calendar
    This devotional calendar was designed as a timeless, year-round spiritual companion with an undated, perpetual format for continuous use. Each page features carefully curated prayers, blessings, and affirmations inspired by Biblical teachings, accompanied by vibrant illustrations crafted to evoke peace and reflection. The calendar is compact, durable, and produced with sustainability in mind. It is elegantly packaged in a gift box with a custom Bible-themed bookmark, making it ideal for gifting or everyday inspiration.
    uniE621 Devotional Calendar
    This devotional calendar was designed as a timeless, year-round spiritual companion with an undated, perpetual format for continuous use. Each page features carefully curated prayers, blessings, and affirmations inspired by Biblical teachings, accompanied by vibrant illustrations crafted to evoke peace and reflection. The calendar is compact, durable, and produced with sustainability in mind. It is elegantly packaged in a gift box with a custom Bible-themed bookmark, making it ideal for gifting or everyday inspiration.
    uniE621 Devotional Calendar
    This devotional calendar was designed as a timeless, year-round spiritual companion with an undated, perpetual format for continuous use. Each page features carefully curated prayers, blessings, and affirmations inspired by Biblical teachings, accompanied by vibrant illustrations crafted to evoke peace and reflection. The calendar is compact, durable, and produced with sustainability in mind. It is elegantly packaged in a gift box with a custom Bible-themed bookmark, making it ideal for gifting or everyday inspiration.
    paper Petrichor Branding and Packaging

    The Petrichor Serenity brand combines elegance, tranquility, and mystical artistry. Featuring a refined palette of deep purple, soft pink, and clean white, the design exudes sophistication and calm.

    The candle label showcases a serene witch illustration, surrounded by geometric shapes, crystals, and celestial accents, blending fantasy with handcrafted charm. Refined typography and intricate line art enhance the luxurious, magical vibe.

    The sleek packaging includes drawer-style boxes, embossed text, and branded shopping bags, creating a premium unboxing experience. Every element reflects a cohesive, enchanting aesthetic that embodies serenity and wonder, redefining luxury in scented candles.

    uniE621 Herbal Tea Packaging
    Custom Botanical Illustrations: Hand-drawn illustrations specific to each tea. Vibrant Color Palette: Colors associated with each ingredient create visual appeal and aid flavor identification. Clean and Informative Typography: Sans-serif fonts ensure readability and communicate key attributes like "100% Natural," "Caffeine-Free," and "Gluten-Free." Consistent Brand Elements: Overall design language creates a cohesive brand identity across all flavors. illustrator designer graphicdesigner