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I am a Senior Graphic Designer with over 20 years of experience in graphic and web design, pre-press, marketing, PR and branding. I have developed brand identities, advertisements, direct mail campaigns and marketing materials for clients in retail, professional services, hospitality and fashion.\n\nI am a quick learner who loves new challenges. I am known for my sense of humor, creativity, leadership and adaptability, and I can work independently or as part of a team. I take projects from concept to completion and strive to exceed expectations through strong communication, bold ideas and inspired designs.…I am a Senior Graphic Designer with over 20 years of experience in graphic and web design, pre-press, marketing, PR and branding. I have developed brand identities, advertisements, direct mail campaigns and marketing materials for clients in retail, professional services, hospitality and fashion.\n\nI am a quick learner who loves new challenges. I am known for my sense of humor, creativity, leadership and adaptability, and I can work independently or as part of a team. I take projects from concept to completion and strive to exceed expectations through strong communication, bold ideas and inspired designs.

Agatha Weidinger

Graphic Designer, Product Designer, Marketing Strategist, +4

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I am a Senior Graphic Designer with over 20 years of experience in graphic and web design, pre-press, marketing, PR and branding. I have developed brand identities, advertisements, direct mail campaigns and marketing materials for clients in retail, professional services, hospitality and fashion.\n\nI am a quick learner who loves new challenges. I am known for my sense of humor, creativity, leadership and adaptability, and I can work independently or as part of a team. I take projects from concept to completion and strive to exceed expectations through strong communication, bold ideas and inspired designs.…I am a Senior Graphic Designer with over 20 years of experience in graphic and web design, pre-press, marketing, PR and branding. I have developed brand identities, advertisements, direct mail campaigns and marketing materials for clients in retail, professional services, hospitality and fashion.\n\nI am a quick learner who loves new challenges. I am known for my sense of humor, creativity, leadership and adaptability, and I can work independently or as part of a team. I take projects from concept to completion and strive to exceed expectations through strong communication, bold ideas and inspired designs.

Available to hire

I am a Senior Graphic Designer with over 20 years of experience in graphic and web design, pre-press, marketing, PR and branding. I have developed brand identities, advertisements, direct mail campaigns and marketing materials for clients in retail, professional services, hospitality and fashion.\n\nI am a quick learner who loves new challenges. I am known for my sense of humor, creativity, leadership and adaptability, and I can work independently or as part of a team. I take projects from concept to completion and strive to exceed expectations through strong communication, bold ideas and inspired designs.

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Work Experience

Senior Graphic Designer at ATB Financial

January 1, 2022 - Present

Responsible for workplace signage and brand graphic design across physical branch and corporate locations ensuring alignment with ATB Brand Identity, communications best practices, corporate space design standards, and branch experience standards. Coordinated with local printers and managed deadlines and brand standards adherence. Coordinated installation of all signage.

Senior Graphic Designer at Labatt Breweries

December 31, 2021 - August 14, 2025

Worked as the sole in-house graphic designer in Calgary office. Collaborated with territory managers, marketing managers, and sales representatives to develop and implement brand strategies integrating digital and traditional marketing initiatives. Designed POS, large format banners, menus, and social media assets. Led client meetings and presented creative concepts. Collaborated with specialists including graphic designers, printers, legal council, and copywriters to ensure brand standards. Managed projects from start to finish, prioritized tasks, and coordinated multiple deliverables. Provided thought leadership and contributed to the creative evolution and client services. Participated in ongoing training and education.

Digital Designer at Mark's

December 31, 2018 - August 14, 2025

Part of a three-person in-house team responsible for rebranding and redesigning all digital and print assets along with website and email marketing. Created content updates for Mark's and L’Équipeur websites considering user experience, SEO, and brand standards. Designed mock-ups and wireframes for responsive interactive sites with social media integration. Handled web design, production, design comps, storyboards, graphic production, and photo editing. Designed and helped implement A/B tests to improve UX, UI, and KPIs. Coordinated web-based marketing initiatives and email marketing design and execution. Worked closely with social media team to visualize content ensuring consistent quality and branding. Presented designs to project stakeholders adapting communication style.

Product Designer at Mark's

December 31, 2013 - August 14, 2025

Developed seasonal clothing and colour palettes, CADs, graphics, embroideries, and color assortment for all styles. Created tech packs and selected fabric repeats and color ways to create cohesive store looks. Communicated with overseas vendors to ensure timely and cost-effective production. Researched trends and presented to stakeholders. Managed fit panels and approved various fabric qualities and components. Created seasonal line sheets to help merchandising and flyer production.

Marketing & Design Manager at Petland

December 31, 2012 - August 14, 2025

Managed all advertising channels including web, print, and social media adhering to branding standards. Developed landing pages, banner creatives, email blasts, ad copy, flyers, coupons, and marketing collateral for retail advertising. Played a key role in creating and developing partnerships with local pet charities. Managed radio, television, and social media campaigns. Supervised two employees and assigned jobs. Coordinated and designed all outdoor signage. Developed press releases and handled publicity including on-air interviews and Global Morning News appearances. Managed sponsorships such as Winnipeg Paws in Motion, Calgary Flames, and Winnipeg Jets. Reviewed and approved advertising materials including proofreading, copywriting, and editing.

Senior Graphic Designer at ATB Financial

January 1, 2022 - Present

Lead in-house graphic design for ATB branches, ensuring signage aligns with ATB Brand Identity, communications best practices, corporate space standards, and branch experience guidelines. Collaborated with local printers to meet deadlines and maintain brand standards; oversaw signage installation; coordinated with cross-functional teams to deliver consistent marketing materials across digital and print platforms.

Senior Graphic Designer at Labatt Breweries

January 1, 2021 - September 17, 2025

Served as the sole in-house graphic designer at Labatt offices in Calgary. Partnered with Territory Managers, Customer/Trade Marketing Managers and Sales Representatives to develop and implement brand strategies that integrate digital and traditional in-store marketing. Set creative approach to exceed client expectations, designing POS, large-format banners, menus and social media assets. Managed projects end-to-end, reviewed materials for brand alignment, and contributed to the evolution of Labatt's creative product while mentoring junior teammates and participating in ongoing training.

Digital Designer at Mark's

January 1, 2018 - September 17, 2025

On an in-house team of three, re-branded and redesigned all digital and print assets and refreshed the look, feel and functionality of Mark's websites and email campaigns. Conceptualized content updates for Mark's.com (English) and L'Équipeur.com (French) with UX considerations and brand standards. Created wireframes, comps and assets for responsive sites; produced web/interactive designs, photo editing; contributed to A/B testing to improve UX and KPIs; collaborated with social media teams to maintain consistency of communication across channels.

Product Designer at Mark's

January 1, 2013 - September 17, 2025

Developed and refined the Mark's men's apparel product line. Created CADs, graphics and color assortments; prepared tech packs for vendors; selected fabric repeats and colorways to maintain a cohesive store look; communicated with overseas vendors to ensure cost-effective and timely production; managed fit panels and approved fabric quality and components; produced seasonal line sheets to assist merchandising and flyer production.

Marketing & Design Manager at Petland

January 1, 2012 - September 17, 2025

Managed all advertising channels (web, print, and social media) for Petland, adhering to brand standards. Designed landing pages, banner creatives, email blasts, ad copies, flyers and coupons; supported Petland Charities initiatives; managed radio, television and social media campaigns; supervised two employees; designed outdoor signage for renovations and new store builds; developed press releases and managed publicity including on-air appearances and partnerships with local charities; coordinated sponsorships and events.