Available to hire
I’m an all-round digital marketing and transformation manager with over 10 years of experience in startup, scale-up, and corporate.
Combining academic research background and hands-on expertise in digital across many industries, I bring a full-stack skill set.
With a proven track record of managing programs, driving digital transformation and developing and executing marketing strategies, I’m excited to offer my services.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Russian
Fluent
Dutch
Intermediate
Work Experience
Digital Marketing & Communications Manager at Brand van Egmond
February 1, 2025 - PresentLed the digital transformation program in collaboration with the sales, studio, and production teams. Implemented a data-driven full-funnel marketing engine connecting content strategy, partner relations, and performance marketing efforts, achieving +200% MQL. Developed and executed a B2B marketing strategy refresh focused on thought leadership and organic visibility. Oversaw the marketing department and managed internal and external teams from planning to delivery. Key projects included Marketing data strategy and ERP & CRM migration.
Marketing Transformation Manager at HOYA Vision Care
January 1, 2023 - September 1, 2024Led a portfolio of front-office change management projects, supporting B2B and B2B2C operations. Represented the global and local marketing departments, ensuring alignment between digital transformation efforts and business-as-usual marketing activities. Owned global customer and patient journeys. Reported directly to the Chief Marketing Officer and collaborated with IT, Data, Finance, Legal & Compliance teams. Key projects included a company-wide AI accelerator and service blueprinting initiatives.
Global Digital Marketing Manager at HOYA Vision Care
June 1, 2022 - January 1, 2023Managed international B2B marketing campaigns, supporting multiple regions; aligned digital marketing strategy with business goals and collaborated with agencies to optimize performance and impact.
Senior Digital Marketer at New Digits
December 1, 2020 - June 1, 2022Led senior digital marketing initiatives, overseeing end-to-end digital campaigns for multiple products and markets; contributed to increasing digital reach and lead generation through optimized content and channel strategy.
Digital Marketing Consultant at Freelance – SaaS Focus
February 1, 2020 - PresentProvided full-spectrum digital marketing support for SaaS clients, including copywriting, creative content, and technical storytelling; led marketing operations for small teams and prepared scalable blueprints for growth.
Social Media Marketing Manager at Paper Planes Consulting
February 1, 2012 - June 1, 2013Managed social media marketing campaigns for Moscow-based clients, including content calendars, campaign execution, and performance analysis to drive engagement.
Community Support Manager at Progresstar Ltd
September 1, 2013 - June 1, 2014Supported community growth initiatives, coordinating with teams to drive engagement and foster user communities.
Social Media Marketing Manager at QB.V. (Netherlands)
September 1, 2016 - October 1, 2017Led social media marketing efforts for Dutch operations, developing campaigns and managing content across platforms.
Marketing Transformation Manager at Vision Care
January 1, 2022 - January 1, 2023Led front-office optimization and multi-channel campaigns; collaborated with global teams to streamline marketing processes and integrate digital transformation with product launches.
Digital Marketing Consultant at SaaS Focus (Freelance)
February 1, 2020 - PresentProvided full-spectrum digital marketing support for SaaS startups, including copywriting, content creation, technical storytelling, and marketing ops for small teams. Led a successful end-to-end launch of multiple e-commerce sites for online retailers across Europe; clients included Oxa Life, Depthion, Habtic, The Coach.
Digital Marketing Manager at New Digits
January 1, 2018 - December 1, 2020Delivered end-to-end e-commerce services for clients and internal projects; launched multiple online stores across Europe and drove holistic digital campaigns (SEO, SEM, CRO, email, social) to scale business.
Social Media Marketing Manager at Q BV
September 1, 2016 - October 1, 2017Managed global content strategy and cross-functional campaigns; led website relaunch (40+ locations) and global digital advertising and content strategy; coordinated with agencies and internal teams for SEO, CRO, and affiliate/KOL programs, plus email marketing & automation.
Community Support Manager at Progres tar LTD
September 1, 2013 - June 1, 2014Supported community engagement and customer relationships in Moscow, contributing to marketing campaigns and social media initiatives in Russian markets.
Digital Marketing & Communication Manager at Brand van Egmond
February 1, 2025 - PresentLed the digital transformation program in collaboration with the sales, studio, and production teams; implemented a data-driven full-funnel marketing engine connecting content strategy, partner relations, and performance marketing, achieving +200% MQL; developed and executed a refreshed B2B marketing strategy focused on thought leadership and organic visibility; oversaw the marketing department and managed internal and external teams from planning to delivery; key projects: Marketing data strategy, ERP & CRM migration.
Senior Digital Marketer at New Digitals
January 1, 2018 - December 31, 2020Led senior digital marketing initiatives for EU markets; built end-to-end programs across SEO, SEM, CRO, and content; guided cross-functional teams and contributed to revenue growth for multiple online businesses.
Ecommerce/Digital Marketer at New Digitals
January 1, 2018 - December 31, 2020Managed ecommerce and digital marketing for online retailers across Europe; launched and optimized multiple web shops; developed content and campaigns to improve conversions and customer value.
Digital Marketing Manager at New Digitals
December 1, 2020 - June 1, 2022Dec 2020 — Jun 2022: Led the global digital marketing program, rebuilding local and global sites, and developing a global content strategy and advertising pipeline.
Social Media Marketing Manager at Paper Plans Consulting
February 1, 2012 - June 30, 2013Managed social media marketing for clients, including content planning, campaign execution, and performance measurement.
Community Support Manager at Progress Star Ltd
September 1, 2013 - June 30, 2014Managed community support operations, engaging with users and driving satisfaction initiatives across regions.
Global B2B Marketing Manager at HOYA Vision Care
June 1, 2022 - January 31, 2023Managed international B2B marketing campaigns and marketing efforts behind new products and categories. Collaborated with local and global agencies to optimize campaign performance and drive demand generation (SEA, SEO, CRO, affiliate/KOLs, email marketing & automation).
Senior Digital Marketer at NewDigits
December 1, 2020 - June 30, 2022Provided full-spectrum e-commerce services for clients and in-house projects (SEA, SEO, CRO, SMM, email). Led end-to-end launch of multiple online shops across Europe and built scalable marketing blueprints; guided a marketing team to optimize campaign performance and growth.
Social Media Marketing Manager at QB.V.
September 1, 2016 - October 31, 2017Managed social media marketing campaigns and content for clients; coordinated with internal teams to deliver engaging multi-channel programs.
E-commerce/Digital Marketer at NewDigits
January 1, 2018 - December 31, 2020Delivered full-stack e-commerce and digital marketing services for clients and internal projects; led planning and execution of online store initiatives across Europe.
Digital Marketing Consultant at SaaS Focus
February 1, 2020 - PresentFreelance, full-spectrum digital marketing support for SaaS startups and scale-ups; copywriting, creative content, and technical storytelling; marketing operations support for small teams; clients included Oxa Life, Dephion, Habitic, The Coach.
Education
Research Master in New Media & Digital at University of Amsterdam
January 1, 2016 - January 1, 2017Master’s in Media Studies at University of Amsterdam
January 1, 2011 - January 1, 2015Bachelor’s in Management & Behavior at HSE – Higher School of Economics
January 11, 2030 - January 11, 2026Research Master’s New Media & Digital at University of Amsterdam
January 1, 2016 - January 1, 2017Master’s Media Studies at University of Amsterdam
January 1, 2015 - January 1, 2016Bachelor’s Management & Behavior at HSE (Higher School of Economics)
January 1, 2011 - January 1, 2015Research Master in New Media & Digital at University of Amsterdam
January 1, 2016 - January 1, 2017Master’s in Media Studies at University of Amsterdam
January 1, 2015 - January 1, 2016Bachelor’s in Management & Behavior at HSE (Higher School of Economics)
January 1, 2011 - January 1, 2015Research Master’s in New Media & Digital at University of Amsterdam
January 1, 2016 - December 31, 2017Master’s in Media Studies at University of Amsterdam
January 1, 2015 - December 31, 2016Bachelor’s in Management & Behavior at HSE (Higher School of Economics)
January 1, 2011 - December 31, 2015Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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