Hi! I'm Lethabo Setati, a passionate digital marketing specialist with extensive experience in SEO, content writing, and social media management. I enjoy optimizing websites, creating engaging affiliate content, and running successful online marketing campaigns. My background in managing iGaming projects and email marketing campaigns has strengthened my ability to drive traffic and improve online presence. When I'm not working on digital strategies, I love exploring new marketing trends and technologies to stay ahead in this fast-paced industry. I look forward to connecting with like-minded professionals and contributing to exciting projects that push the boundaries of digital marketing.…

Lethabo Setati

5.0 (1 review)

Hi! I'm Lethabo Setati, a passionate digital marketing specialist with extensive experience in SEO, content writing, and social media management. I enjoy optimizing websites, creating engaging affiliate content, and running successful online marketing campaigns. My background in managing iGaming projects and email marketing campaigns has strengthened my ability to drive traffic and improve online presence. When I'm not working on digital strategies, I love exploring new marketing trends and technologies to stay ahead in this fast-paced industry. I look forward to connecting with like-minded professionals and contributing to exciting projects that push the boundaries of digital marketing.…

Available to hire

Hi! I’m Lethabo Setati, a passionate digital marketing specialist with extensive experience in SEO, content writing, and social media management. I enjoy optimizing websites, creating engaging affiliate content, and running successful online marketing campaigns. My background in managing iGaming projects and email marketing campaigns has strengthened my ability to drive traffic and improve online presence.

When I’m not working on digital strategies, I love exploring new marketing trends and technologies to stay ahead in this fast-paced industry. I look forward to connecting with like-minded professionals and contributing to exciting projects that push the boundaries of digital marketing.

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Language

English
Fluent
Tswana
Advanced
Xhosa
Advanced
Southern Sotho
Advanced

Work Experience

SEO Specialist at Gold Media Lab (Outsourced iGaming Agency)
July 29, 2024 - June 13, 2024
Responsible for SEO specialization including website content optimization, error fixing using Screaming Frog, sitemap resubmissions, social media management, and affiliate website content writing. Utilized multiple tools such as Google Analytics, SemRush, Neuron Writer, and WordPress to enhance website performance and affiliate outreach.
Customer Service Consultant at Gold Media Lab (Outsourced iGaming Agency)
September 4, 2023 - July 29, 2024
Managed customer service functions including live chat, email CRM (OTRS), and handling queries related to withdrawals, online gaming, risk management correspondence, cryptocurrency, web wallet transactions, and voucher payments, enhancing customer satisfaction and operational efficiency.
Email Marketing and SEO Specialist at Plan B Media (iGaming Consultancy)
November 1, 2022 - September 1, 2023
Handled SoftSwiss CMS and bonus DSL setups, tournament updates, blog article writing for Betchain Casino, basic HTML for customer.io campaigns, email marketing management, banner and hero content updating. Conducted SEO keyword research, affiliate mailer copywriting, competitor analysis, market research, and campaign reporting.
Social Media Manager & SEO Content Writer at Kovar Agency (Marketing Agency)
November 1, 2020 - October 31, 2023
Wrote content for third-party sites and apps, conducted research and market analysis, developed and scheduled social media content, performed SEO keyword research and blog writing, updated SEO content, assisted with WordPress design and development, and created affiliate marketing content.
A&R Manager at Clearwater Entertainment (Recording Label)
January 1, 2022 - May 31, 2022
Coordinated events, scouted artists, and managed merchandising product development, contributing to artist promotion and music label growth.
Freelance Graphic Designer and Web Developer at Gata Lenna Lifestyle (Restaurant)
December 1, 2020 - November 30, 2022
Updated restaurant menus, created social media adverts using Canva, performed web development and design, wrote content, and created SEO and SEM content including event posters to enhance brand visibility.
Managing Director (Self-Employed) at 9th Month Art (Music Management and Publishing)
September 1, 2015 - September 1, 2019
Managed music production, pressing, distribution, clothing and merchandise, public relations, campaign management, sales, marketing and advertising, providing end-to-end operations leadership.
Managing Director (Self-Employed) at Foreign Apex Group (Digital Marketing Agency)
September 1, 2020 - November 30, 2022
Oversaw social media marketing, web development, account management, Google Ads and SEM campaigns, and content development and marketing for various clients across industries.
SEO Specialist at Gold Media Lab (Outsourced iGaming Agency)
July 29, 2024 - June 17, 2024
Responsible for SEO strategy implementation including affiliate website content writing, natural language processing, link error fixes, sitemap resubmissions, and social media management using tools like WordPress, Screaming Frog, Google Analytics, Neuron Writer, Frase, and SemRush.
Customer Service Consultant at Gold Media Lab (Outsourced iGaming Agency)
September 4, 2023 - July 29, 2024
Handled live chat and email CRM queries related to SoftSwiss gaming, withdrawals, risk management correspondence, cryptocurrency and web wallet transactions, and Neosurf voucher payments.
Email Marketing and SEO Specialist at Plan B Media (iGaming Consultancy)
November 1, 2022 - September 1, 2023
Managed SoftSwiss content, bonuses, tournament updates, email marketing campaigns, SEO keyword analysis, affiliate mailer copywriting, competitor analysis, market research, campaign segmentation, and campaign reporting.
Social Media Manager & SEO Content Writer at Kovar Agency (Marketing Agency)
November 1, 2020 - October 31, 2023
Produced content for third-party sites and apps, performed market research, developed and scheduled social media content, conducted SEO keyword research and analysis, updated SEO blogs, assisted in WordPress design and development, and created affiliate marketing content.
A&R Manager at Clearwater Entertainment (Recording Label)
January 1, 2022 - May 31, 2022
Coordinated events, scouted artists, and managed merchandising and product development.
Freelance Graphic Designer and Web Developer at Gata Lenna Lifestyle (Restaurant)
December 1, 2020 - November 30, 2022
Updated restaurant menus, created social media advertisements using Canva, web development and design, content writing, and SEO and SEM content creation including event posters.
Managing Director (Self-Employed) at 9th Month Art (Music Management and Publishing)
September 1, 2015 - September 1, 2019
Managed music production, pressing, and distribution, clothing/merchandise, public relations, campaign and sales management, and marketing and advertising initiatives.
Managing Director (Self-Employed) at Foreign Apex Group (Digital Marketing Agency)
September 1, 2020 - November 30, 2022
Handled social media marketing, web development, account management, Google Ads/SEM, content development, and marketing.

Education

Grade 12 at Germiston High School
January 13, 2009 - December 31, 2014
Diploma in Media Practices at Boston Media House
January 1, 2014 - December 31, 2023
Marketing and Advertising Major

Qualifications

Financial Services Advice
January 30, 2017 - January 12, 2018
Milpark Business School Certificate

Industry Experience

Gaming, Media & Entertainment, Professional Services, Software & Internet, Retail, Financial Services
    paper Digital Marketing and Brand Management Portfolio
    As a services provider with 5+ years in the Digital Marketing sphere, I have worked with clients across various industries to execute campaigns for businesses and personal brands. These brands include: Marketing Agencies Online Casinos Mobile Apps Bakery Businesses Restaurants Events Companies Recording Labels My job is to discover my clients' goals and understand their vision. Then, I select the tools most suitable for helping clients reach their goals. I also model my services with the business objectives and brand messaging as the front runners of my campaigns. So, there is no doubt about where it will lead. I want to ensure that YOUR BRAND IS SOVEREIGN! pitchdeck graphicdesigner pdf resume article…