I’m Leticia Silva, a Birmingham-based Social Media & Content Designer with 5+ years of experience creating digital assets, branded visuals, and engaging campaigns across diverse industries. I specialise in designing scroll-stopping content for Instagram, TikTok, LinkedIn, Pinterest, and beyond. With a strong eye for layout, typography, and brand storytelling, I craft visuals that connect with audiences and drive engagement. Proficient in Adobe Creative Suite and Canva, I’m skilled at adapting design styles to match different brand voices while keeping campaigns consistent and impactful. I thrive in fast-paced environments, managing multi-project workflows under tight deadlines, and transforming insights into content that performs. Fluent in English, Portuguese, and Spanish, I bring a global perspective to digital communication and brand growth.…

Leticia Silva

I’m Leticia Silva, a Birmingham-based Social Media & Content Designer with 5+ years of experience creating digital assets, branded visuals, and engaging campaigns across diverse industries. I specialise in designing scroll-stopping content for Instagram, TikTok, LinkedIn, Pinterest, and beyond. With a strong eye for layout, typography, and brand storytelling, I craft visuals that connect with audiences and drive engagement. Proficient in Adobe Creative Suite and Canva, I’m skilled at adapting design styles to match different brand voices while keeping campaigns consistent and impactful. I thrive in fast-paced environments, managing multi-project workflows under tight deadlines, and transforming insights into content that performs. Fluent in English, Portuguese, and Spanish, I bring a global perspective to digital communication and brand growth.…

Available to hire

I’m Leticia Silva, a Birmingham-based Social Media & Content Designer with 5+ years of experience creating digital assets, branded visuals, and engaging campaigns across diverse industries. I specialise in designing scroll-stopping content for Instagram, TikTok, LinkedIn, Pinterest, and beyond.

With a strong eye for layout, typography, and brand storytelling, I craft visuals that connect with audiences and drive engagement. Proficient in Adobe Creative Suite and Canva, I’m skilled at adapting design styles to match different brand voices while keeping campaigns consistent and impactful.

I thrive in fast-paced environments, managing multi-project workflows under tight deadlines, and transforming insights into content that performs. Fluent in English, Portuguese, and Spanish, I bring a global perspective to digital communication and brand growth.

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Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced

Work Experience

Social Media Manager at Skirting World
January 1, 2025 - Present
Designed and produced high-performing Instagram carousels and top-format content for reach; created engaging Reels thumbnails, story templates, and face-less video graphics; developed educational and campaign visuals; managed end-to-end design projects across Skirting World and Wall Panels World; translated technical product details into clear visuals for DIYers and professionals; collaborated with influencers; built a library of reusable templates to streamline production; used analytics to inform visuals and campaign performance.
Marketing Assistant at Levi, Ray & Shoup, Inc.
December 31, 2024 - October 7, 2025
Created and managed multi-channel marketing campaigns; conducted market and trend research; tracked KPIs and reported performance; managed CRM workflows (Dynamics); liaised with high-profile clients; supported lead generation (telemarketing and email marketing); coordinated cross-functional team efforts and maintained marketing assets aligned to branding.
Creative Designer & Marketing Specialist at Private Agency
August 1, 2019 - Present
Designed and executed bespoke social media campaigns for clients on Instagram, TikTok, and LinkedIn; developed digital and print design solutions with accessibility in mind; managed end-to-end project cycles under tight deadlines; collaborated with clients and cross-functional teams to align campaigns with brand strategy; researched trends and incorporated viral elements to boost visibility and engagement; produced presentation designs and reports to communicate results and strategies; ensured brand consistency across diverse platforms.
Marketing & Sales Associate at Moon Staffing (Hospitality)
March 31, 2024 - October 7, 2025
Engaged with diverse clients to understand preferences, building trust-based relationships for repeat business; managed budgets for event promotions to maximize reach and ROI; monitored and analyzed sales activities during events, tracking KPIs to identify opportunities and optimize performance.
Marketing & Sales Associate at Grace Promotions Ltd
January 31, 2019 - October 7, 2025
Identified client needs and offered customized solutions; built strong client relationships; evaluated sales metrics and campaign performance to refine strategies; partnered with management on innovative sales approaches to foster a welcoming environment for patrons.
Executive Assistant at Diplomatic Embassy of Pakistan, Brazil
December 31, 2016 - October 7, 2025
Planned and coordinated official events, national day celebrations, and high-profile meetings; managed calendars, liaised with officials and international organizations; drafted, edited and translated diplomatic correspondence and reports; organized travel and logistics for staff; maintained confidential records and supported negotiations; acted as primary point of contact for stakeholders; supervised embassy support staff.
Volunteer at Ao Nang, Thailand
August 31, 2017 - October 7, 2025
Organized and participated in community outreach programs, fostering collaboration and engagement.
Social Media Manager at Skirting World
January 1, 2025 - Present
Designed and produced high-performing Instagram carousels; created thumbnails, story templates, and face-less video graphics; developed educational and campaign visuals; managed end-to-end design projects across Skirting World and Wall Panels World; translated technical product details into clear visuals for DIYers and professionals; collaborated with influencers and integrated user-generated content and branded design elements into cohesive campaigns; built a library of reusable templates to streamline production; applied data-driven design decisions based on engagement analytics and campaign performance.
Marketing Assistant at Levi, Ray & Shoup, Inc.
December 31, 2024 - October 7, 2025
Created and managed multi-channel marketing campaigns targeting EMEA markets; ensured alignment with brand guidelines and increased engagement metrics; conducted research on emerging marketing trends, social media innovations, customer needs, and competitors; tracked and reported campaign KPIs using analytical tools to refine strategies; managed CRM tools (Dynamics); liaised with high-profile clients, executives and 1B+ revenue brands; conducted lead-generation activities (telemarketing and email marketing).
Creative Designer & Marketing Specialist at Private Agency (USA-based, remote in UK)
August 1, 2019 - Present
Designed and executed bespoke social media campaigns for clients across Instagram, TikTok, and LinkedIn, driving conversions; developed design solutions for digital and print media ensuring accessibility compliance; managed end-to-end project cycles meeting tight deadlines; collaborated with clients and cross-functional teams to conceptualize, plan, and execute campaigns; researched emerging social media trends and integrated viral elements into campaigns; created presentation designs and reports to communicate results and strategy with stakeholders.
Marketing & Sales Assistant at Moon Staffing (Hospitality)
March 31, 2024 - October 7, 2025
Engaged with diverse patrons and prospective clients to understand preferences, building trust-based relationships to drive repeat business; managed event budgets to maximize reach, profitability, and ROI; monitored and analyzed sales activities during events, tracking KPIs to evaluate success and identify growth opportunities.
Marketing & Sales Assistant at Grace Promotions Ltd (UK)
January 31, 2019 - October 7, 2025
Interacted with a wide range of clients to identify needs and offer customized solutions; built and maintained professional relationships, fostering loyalty and contributing to sustained business growth; evaluated sales metrics and campaign performance to refine future outcomes; partnered with management to develop innovative sales approaches and a welcoming environment for all patrons.
Volunteer at Ao Nang, Thailand
August 31, 2017 - October 7, 2025
Organized and participated in community outreach programs, fostering collaboration and engagement.
Executive Assistant at Embassy of Pakistan, Brazil
December 31, 2016 - October 7, 2025
Planned and coordinated official events, including national day celebrations and diplomatic receptions; managed calendars and liaised with high-ranking officials, international organizations, and local government bodies to ensure seamless communication; drafted, edited, and translated diplomatic correspondence and official documents; organized travel arrangements and itineraries; maintained confidential records and supported daily operations of the embassy.

Education

Bachelor of Arts at Universidade de Brasília (UnB)
January 11, 2030 - October 7, 2025
Bachelor of Arts (First-Class Honours) at Universidade de Brasília (UNB)
January 11, 2030 - October 7, 2025

Qualifications

Bachelor of Arts (First-Class Honours), Universidade de Brasília (UNB)
January 11, 2030 - October 7, 2025

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet, Education, Consumer Goods, Computers & Electronics, Manufacturing, Real Estate & Construction, Transportation & Logistics