I am a recent transplant to Dublin from Toronto and an author represented by The Rights Factory. I am an accomplished Social Media and Marketing professional with a proven record of creating compelling content, driving audience growth, and elevating brand presence across digital platforms. In my current role, I have increased followers by 292% through strategic content creation, digital campaigns, and cross-platform storytelling. My expertise spans social media management, content development, SEO, and data-driven marketing, enabling me to build engaged communities and amplify visibility. As an author, I bring a unique perspective on storytelling and audience engagement that informs every campaign I develop. I am eager to contribute my skills in social media, marketing, and digital content strategy to help grow your brand and engage audiences in meaningful ways.

I am a recent transplant to Dublin from Toronto and an author represented by The Rights Factory. I am an accomplished Social Media and Marketing professional with a proven record of creating compelling content, driving audience growth, and elevating brand presence across digital platforms. In my current role, I have increased followers by 292% through strategic content creation, digital campaigns, and cross-platform storytelling. My expertise spans social media management, content development, SEO, and data-driven marketing, enabling me to build engaged communities and amplify visibility. As an author, I bring a unique perspective on storytelling and audience engagement that informs every campaign I develop. I am eager to contribute my skills in social media, marketing, and digital content strategy to help grow your brand and engage audiences in meaningful ways.

Available to hire

I am a recent transplant to Dublin from Toronto and an author represented by The Rights Factory. I am an accomplished Social Media and Marketing professional with a proven record of creating compelling content, driving audience growth, and elevating brand presence across digital platforms.

In my current role, I have increased followers by 292% through strategic content creation, digital campaigns, and cross-platform storytelling. My expertise spans social media management, content development, SEO, and data-driven marketing, enabling me to build engaged communities and amplify visibility. As an author, I bring a unique perspective on storytelling and audience engagement that informs every campaign I develop.

I am eager to contribute my skills in social media, marketing, and digital content strategy to help grow your brand and engage audiences in meaningful ways.

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Language

English
Fluent

Work Experience

Social Media + Marketing Manager at Transatlantic Literary Agency
September 1, 2024 - Present
Expanded social media following by 292%, driving record engagement and brand awareness. Created and managed content across Instagram, LinkedIn, Facebook, and Bluesky, tailoring messaging to the literary community. Designed branded graphics, newsletters, and marketing collateral using Canva + Adobe Suite. Collaborated with agents and authors to promote book launches, awards, and media appearances. Managed website content (WordPress), implementing SEO best practices to increase visibility. Monitored analytics to refine strategies, maximizing reach and ROI.
Client Services Manager at Ritchie Bros
September 1, 2024 - September 30, 2025
Social Media Strategy & Management, Digital Marketing & SEO, Content Creation & Storytelling, Creative Writing, WordPress & Website Management, Canva & Adobe Suite, Project Management & Team Collaboration, Event & Campaign Coordination, Leadership & Team Training.
Communications & Client Services at Town of Caledon
November 1, 2019 - September 30, 2025
Trained new hires and fostered a culture of continuous learning to build a highly skilled, efficient team. Managed sensitive client situations with discretion and professionalism, while coordinating town-wide promotions, community programs, and events to enhance engagement and satisfaction. Proficient in Microsoft Office, with expertise in minute-taking, calendar management, and drafting clear workplace communications. Collaborated effectively with colleagues to ensure smooth operations, facilitated facility tours, and managed booking logistics for seamless event execution.
Communications Specialist at Union Strategies
August 1, 2019 - August 29, 2020
Managed relationships with 30+ clients representing membership bases of 3,000+ associates, ensuring clear communication and high satisfaction. Acted as the primary liaison for clients, overseeing social media, email blasts, robocalls, and website updates while developing tailored content for press releases, newsletters, and digital campaigns. Coordinated and executed multi-channel strategies to boost engagement and brand visibility, successfully balancing multiple clients in a fast-paced environment. Excelled at managing time-sensitive content and client expectations, consistently delivering impactful communications on deadline.

Education

Fashion Arts and Business at Humber College
September 1, 2011 - April 30, 2013

Qualifications

Author
September 30, 2025 - September 30, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other
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