Available to hire
I am Paul Allegro, a multidisciplinary Brand Strategist and Media Engineer with a global academic perspective from Switzerland, Sweden, Hong Kong, Japan, and the USA. I specialize in art direction, typography, and brand identity systems, supported by a technical foundation in media engineering and marketing analytics.
I have led comprehensive rebrands and visual strategies for international startups and established institutions, translating complex scientific and tech content into coherent, cross-cultural brand experiences. My work spans Shanghai, Renens, Lausanne, Växjö, Pasadena, and Hong Kong, where I collaborate closely with leadership to align brand voice with data-driven marketing objectives.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Fluent
English
Fluent
German
Advanced
Chinese
Fluent
Japanese
Advanced
Work Experience
Art Direction & Branding Design Partner at 硫光溢彩 (Chinese Science Startup)
June 1, 2024 - August 1, 2024Led visual identity system development and strategic branding for a Chinese science startup. Directed the creative for digital presence and marketing collateral, ensuring cross-cultural brand consistency. Developed high-fidelity design assets focusing on typography and minimalist aesthetic for scientific communications.
Brand Design Intern at LESS SA
January 1, 2020 - June 1, 2020Sole in-house designer during a comprehensive corporate rebranding phase for a clean-tech organization. Art directed and designed essential brand assets, ensuring touchpoints reflected the new strategic vision. Managed project timelines for print and digital assets, collaborating directly with senior leadership to define brand voice.
Graphic Design & Marketing Intern at HESAV (Haute École de Santé Vaud)
July 1, 2019 - December 1, 2019Mastered typographic intricacies and large-scale marketing strategies under the mentorship of senior graphic designers. Supported the implementation of strategic marketing campaigns for a major healthcare educational institution. Analyzed consumer engagement metrics to refine visual communications approaches for academic audiences.
Education
B.F.A. Visual Communication at Linnaeus University
January 11, 2030 - December 14, 2025Exchange Semester at ArtCenter College of Design
January 11, 2030 - December 14, 2025Exchange Semester at HKDI
January 11, 2030 - December 14, 2025CFC Entrepreneurship, branding and marketing at CPNV Mediamatic
January 11, 2030 - December 14, 2025Bachelor of Fine Arts in Visual Communication at Linnaeus University, Växjö, Sweden
January 11, 2030 - January 1, 2025Exchange Semester (Typography & Brand Design) at ArtCenter College of Design
January 1, 2024 - January 2, 2026Exchange Semester (Publishing Design & Print Media) at ArtCenter College of Design
January 1, 2024 - January 2, 2026B.S. Media Engineering & Marketing Analysis at HEIG-VD
January 11, 2030 - January 1, 2021CFC in Mediamatic at HEIG-VD
January 11, 2030 - January 1, 2020HKDI - HK Design Institute (1 Sem.) at Hong Kong Design Institute
January 1, 2021 - January 2, 2026Bachelor of Fine Arts in Visual Communication at Linnaeus University, Växjö, Sweden
January 11, 2030 - January 1, 2025Exchange Semester (Typography & Brand Design) at Pasadena, CA, USA
January 11, 2030 - January 1, 2024Exchange Semester (Publishing Design & Print Media) at ArtCenter College of Design
January 11, 2030 - January 1, 2024B.S. Media Engineering & Marketing Analysis at Hong Kong Design Institute (HKDI)
January 1, 2021 - January 27, 2026Mediamatic CFC at Haute Ecole d’Ingénierie (HEIG-VD)
January 1, 2020 - January 27, 2026Qualifications
CFC Entrepreneurship, branding and marketing
January 11, 2030 - December 14, 2025CFC in Mediamatic
January 11, 2030 - January 1, 2020B.S. Media Engineering & Marketing Analysis
January 11, 2030 - January 1, 2021HKDI - Exchange Semester
January 1, 2021 - January 2, 2026Mediamatic CFC
January 11, 2030 - January 27, 2026B.S. Media Engineering & Marketing Analysis
January 1, 2021 - January 27, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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