I am Lilit Musinyan, a results driven SEO specialist focusing on link building and organic growth for SaaS products in the ad tech and analytics niche. I craft data driven strategies and collaborate with content teams to boost visibility and attract high quality traffic. I combine hands on outreach with technical SEO while staying current with tools like Ahrefs, SemRush, Majestic, and Google Analytics to turn analytics into actionable campaigns that deliver measurable results.

Lilit Musinyan

I am Lilit Musinyan, a results driven SEO specialist focusing on link building and organic growth for SaaS products in the ad tech and analytics niche. I craft data driven strategies and collaborate with content teams to boost visibility and attract high quality traffic. I combine hands on outreach with technical SEO while staying current with tools like Ahrefs, SemRush, Majestic, and Google Analytics to turn analytics into actionable campaigns that deliver measurable results.

Available to hire

I am Lilit Musinyan, a results driven SEO specialist focusing on link building and organic growth for SaaS products in the ad tech and analytics niche. I craft data driven strategies and collaborate with content teams to boost visibility and attract high quality traffic.

I combine hands on outreach with technical SEO while staying current with tools like Ahrefs, SemRush, Majestic, and Google Analytics to turn analytics into actionable campaigns that deliver measurable results.

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Language

Armenian
Fluent
Russian
Advanced
English
Fluent

Work Experience

SEO Specialist and Link Building at Red Track
October 1, 2024 - November 21, 2025
Conducted keyword research and developed SEO strategies to increase organic visibility for a SaaS product in the ad tech and analytics niche. Built and maintained a high quality backlink profile via guest posting and outreach to industry relevant sites. Researched and analyzed competitors backlink strategies using tools such as Ahrefs and SemRush to identify link building opportunities. Collected categorized and updated databases of potential outreach and partnership websites relevant to SaaS and ad tech. Created and optimized anchor text lists aligned with target keywords and content marketing goals. Monitored and audited backlink profiles for performance, broken links, and lost links. Collaborated with the content marketing team to plan and publish SEO driven blog posts. Tracked and reported key SEO metrics including rankings, backlink counts, and traffic growth, ensuring continuous performance improvement. Used Ahrefs, Majestic, Jasper, and Google Search Console for research, optimi
SEO Specialist at Capsbold
February 28, 2025 - February 28, 2025
Selected and evaluated guest posting sites. Collected and updated site data base for the gambling niche. Studied competitors backlink strategies and monitored broken and lost links. Created an anchor list with keywords. Placed guest posts, monitored postings and payments, and maintained reports. Worked with Ahrefs, Majestic, Netpeak Checker, and Jasper for backlink analysis and reporting.
Link Building Specialist at Sure Oak
October 31, 2023 - October 31, 2023
Led link prospecting across niches fintech, health care, and gambling. Built crowd link building campaigns. Guest blogging including providing content briefs to writers. Found expired domains for redirection. Built links month to month from high authority sites with 1K+ traffic. Monitored and reported progress.
Outreach Specialist at Crowdfunding Formula
July 31, 2018 - July 31, 2018
Developed outreach and communication strategies. Provided content briefs to writers. Coordinated guest posts and managed domain prospecting. Tracked payments and maintained reports. Communicated with clients via Slack or Skype and collaborated with writers.
Remote SEO Specialist at DChain
December 31, 2021 - December 31, 2021
Full SEO optimization and backlink building. Conducted advanced SEO audit for accessibility and findability issues; managed XML sitemaps and URL issues; addressed on page tagging issues, duplication, social issues, link issues, and page speed improvements. Compiled and updated semantic core; developed and implemented SEO promotion strategies; performed technical optimization of websites; implemented changes to improve page conversions and growth of targeted traffic with SEO and lead generation. Executed high quality link building with 1K+ traffic sites. Performed SERP analysis to identify competitors and improved rankings through content optimization and site structure. Implemented content SEO and managed email marketing campaigns via Mailchimp; produced weekly reports and maintained client communication.

Education

Non-degree program at Leadership School, Yerevan, Armenia
September 1, 2019 - June 1, 2020
Erasmus KA+ Exchange Program at Jagiellonian University, Krakow, Poland
September 1, 2018 - February 1, 2019
Bachelor of Agribusiness Marketing at Armenian National Agrarian University, Yerevan, Armenia
September 1, 2014 - May 1, 2018

Qualifications

Yandex Metrica Certified
June 24, 2020 - November 21, 2025
HubSpot Inbound Certified
June 24, 2020 - November 21, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment