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I'm a concept-driven Art Director and Illustrator with experience crafting 360 advertising campaigns, branding, and digital content for lifestyle, tech and consumer sectors. I lead projects from pitch to production with strategic thinking, bold ideas, and hands-on execution. I blend visual storytelling with brand clarity to deliver standout work across touchpoints. My illustrative style is playful and colourful. While I have my own style, I am also capable of adapting it to the project at hand, working alongside my clients to find the style that best suits their project.…I'm a concept-driven Art Director and Illustrator with experience crafting 360 advertising campaigns, branding, and digital content for lifestyle, tech and consumer sectors. I lead projects from pitch to production with strategic thinking, bold ideas, and hands-on execution. I blend visual storytelling with brand clarity to deliver standout work across touchpoints. My illustrative style is playful and colourful. While I have my own style, I am also capable of adapting it to the project at hand, working alongside my clients to find the style that best suits their project.

Lily McNally

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I'm a concept-driven Art Director and Illustrator with experience crafting 360 advertising campaigns, branding, and digital content for lifestyle, tech and consumer sectors. I lead projects from pitch to production with strategic thinking, bold ideas, and hands-on execution. I blend visual storytelling with brand clarity to deliver standout work across touchpoints. My illustrative style is playful and colourful. While I have my own style, I am also capable of adapting it to the project at hand, working alongside my clients to find the style that best suits their project.…I'm a concept-driven Art Director and Illustrator with experience crafting 360 advertising campaigns, branding, and digital content for lifestyle, tech and consumer sectors. I lead projects from pitch to production with strategic thinking, bold ideas, and hands-on execution. I blend visual storytelling with brand clarity to deliver standout work across touchpoints. My illustrative style is playful and colourful. While I have my own style, I am also capable of adapting it to the project at hand, working alongside my clients to find the style that best suits their project.

Available to hire

I’m a concept-driven Art Director and Illustrator with experience crafting 360 advertising campaigns, branding, and digital content for lifestyle, tech and consumer sectors. I lead projects from pitch to production with strategic thinking, bold ideas, and hands-on execution. I blend visual storytelling with brand clarity to deliver standout work across touchpoints.
My illustrative style is playful and colourful. While I have my own style, I am also capable of adapting it to the project at hand, working alongside my clients to find the style that best suits their project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Fluent

Spanish; Castilian

Intermediate

Work Experience

Art Director - Buzz Brother at Buzz Brother, Geneva

December 1, 2022 - Present

Leading creative concepts and execution across branding, advertising, and digital campaigns, ensuring strong visual storytelling and brand consistency through various touch points. Developing 360 campaigns, brand activations, and digital experiences. Designing visual identities and logos. Integrating AI tools (Midjourney and Krea) into early stage concept development accelerating visual exploration. Presenting concepts to clients and internal stakeholders. Designing campaign assets across multiple touch-points. Collaborating with motion and 3D artists.

Art Director/Designer - Freelance at Freelance

January 1, 2022 - December 1, 2022

Specializing in logo creation, brand identity development, and visual storytelling across diverse industries, including consumer goods, medical, and tech. I collaborate closely with clients to craft unique, impactful visuals that capture and enhance their brand essence, ensuring a cohesive and memorable brand experience.

Art Director/Designer - Alt.co, Geneva at Alt.co

January 1, 2020 - January 1, 2022

Developed a full brand identity, including supporting elements, website design, and advertising materials to create a cohesive and impactful brand presence. Conceptualising and designing brand visual identity tailored to tech industry needs. Using illustration skills to tell brand story and create print support materials. Collaborating with UX designer to create wire-frame, prototypes. Produced 3D renders of products.