As a Product Designer with 6+ years designing products and working with global brands, I've learned to put users first. I love understanding what people need and turning those insights into amazing experiences. What really motivates me is the power of design in changing lives. My goal is to create designs that feel natural and make a real difference, because it's the users who decide if a product is great.

Lincemore Sharara

As a Product Designer with 6+ years designing products and working with global brands, I've learned to put users first. I love understanding what people need and turning those insights into amazing experiences. What really motivates me is the power of design in changing lives. My goal is to create designs that feel natural and make a real difference, because it's the users who decide if a product is great.

Available to hire

As a Product Designer with 6+ years designing products and working with global brands, I’ve learned to put users first. I love understanding what people need and turning those insights into amazing experiences.

What really motivates me is the power of design in changing lives. My goal is to create designs that feel natural and make a real difference, because it’s the users who decide if a product is great.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Senior UX / CX Designer at VML (Legacy Wunderman Thompson)
December 31, 2024 - September 23, 2025
Lead UX designer on local and global projects, collaborating with cross-functional teams across South Africa, Canada, Chile, the UK, USA, Germany and China. Develops client proposals as a subject-matter expert, designs user journeys, information architecture, workflows, and interaction concepts. Leads usability testing and translates insights into actionable design improvements. Produces high-level design artefacts and communicates concepts clearly to stakeholders and developers.
Lead Product Designer at ABSA Bank, South Africa
November 30, 2022 - September 23, 2025
Led the design of innovative customer experiences, including the Private Wealth Customer Hub, by leveraging industry trends and ABSA’s Vision 5.0. Conducted user interviews to identify pain points, mapped process flows, and collaborated with product and service teams to implement user-centered solutions. Created high-fidelity mockups and prototypes and prepared design handoffs for development.
Lead UX Designer at Telkom Group (OpenServe), South Africa
March 31, 2022 - September 23, 2025
Led end-to-end UX design for local and global initiatives. Created personas, customer journeys, task flows, and information architecture. Collaborated with architects and developers to confirm feasibility and deliver design-ready process flows. Conducted user testing with bankers and service consultants, translating feedback into user stories for Agile teams.
UI/UX Designer at Freelance
December 31, 2020 - September 23, 2025
Designed interfaces for local startups and global corporate brands. Created assets for digital marketing channels, identified and resolved UX problems in web applications, and produced user flows, wireframes, prototypes, and mockups. Contributed to brand systems and design patterns, delivering accessible and scalable designs.
Senior UX/CX Designer at VML (Legacy Wunderman Thompson)
December 1, 2024 - September 23, 2025
Lead UX designer on local and global projects, collaborating with cross-functional teams based in South Africa, Canada, Chile, UK, USA, Germany and China. Develop client proposals as a subject matter expert to secure new business. Redesign websites, SaaS mobile and web applications. Plan and coordinate stakeholder interviews with clients' representatives. Conduct heuristic evaluations and accessibility audits to ensure inclusive designs for global audiences.
Lead Product Designer at ABSA Bank (South Africa)
November 1, 2022 - September 23, 2025
Led the design of the innovative Private Wealth Customer Hub by leveraging industry trends and the bank's vision. Conducted user interviews to identify pain points and mapped processes to enhance UX; collaborated with product and service teams to implement customer-centric solutions; created high-fidelity mockups and prototypes for stakeholder sign-off.
UX Designer at Telkom Group (OPEN SERVE)
March 1, 2022 - September 23, 2025
Collaborated with cross-functional teams to implement features for the Open Serve Connect App and website; conducted user research, persona mapping, customer journeys, information architecture; created high-fidelity UX screens and prototypes in Figma; presented designs to developers and stakeholders; supported design handoff.
UI/UX Designer at Freelance / Open Serve
December 1, 2020 - September 23, 2025
Designed interfaces for local startups and global corporate brands; created assets for digital marketing channels; identified and resolved UX problems on web applications; developed user-centric designs aligned with business goals; created user flows, wireframes, prototypes and mock-ups to guide design process and visualize interactions; contributed to brand design systems and delivering visual UX for clients.
UI/UX Designer at Self-Employed / Freelance
December 1, 2020 - September 23, 2025
Designing interfaces for local startups and global brands; collaborating with designers, product managers and development teams; creating assets for digital marketing channels; identifying and solving UX problems on web apps; developing user-centered designs and journey maps; building IA, wireframes and interactive prototypes.
UX Designer at Telkom Group (Open Serve)
March 1, 2022 - September 23, 2025
Collaborated with the design team to implement features on the Open Serve Connect app and website; conducted user research, created personas and customer journeys, developed information architecture, and produced high-fidelity UX screens and prototypes in Figma; presented to developers and stakeholders; mapped user journeys and touchpoints; ensured usability and accessibility.
Lead Product Designer at ABSA Bank
November 1, 2022 - September 23, 2025
Led the design of the innovative Private Wealth Customer Hub, conducted user interviews to identify pain points, created personas, journey maps and IA; collaborated with architects and engineers to validate feasibility; produced high-fidelity mockups and prototypes; presented to stakeholders; handed designs to development teams in SA and India.
Senior UX / CX Designer at VML (Legacy Wunderman Thomson)
December 1, 2024 - September 23, 2025
Led UX design on local and global projects; collaborated with cross-functional teams across multiple regions; developed client proposals; redesigned websites and SaaS apps; conducted stakeholder interviews; produced personas, customer journeys, task flows, IA and prototypes; conducted usability testing with bankers and service consultants; translated insights into user stories for Agile accelerators.
Senior UX/CX Designer at VML (Legacy Wunderman Thompson)
December 1, 2024 - September 23, 2025
Led UX design on local and global projects, collaborating with cross-functional teams across regions, defining user journeys, IA and interaction models, and delivering high-fidelity prototypes and UX research findings.
Lead Product Designer at ABSA Bank, South Africa
November 1, 2022 - September 23, 2025
Led the design of the innovative Private Wealth Customer Hub by leveraging industry trends and client focus; conducted user research, mapped end-to-end processes, created high-fidelity mocks, and presented outcomes to stakeholders; coordinated handoffs to developers and ensured alignment with ABSA's Vision 5.0.
UX Designer at Telkom Group (OPEN SERVE), South Africa
March 1, 2022 - September 23, 2025
Collaborated on implementing new features for the Open Serve Connect app and website; conducted competitive analysis and user research; produced personas, journey maps, IA, high-fidelity screens, and prototypes; aligned with developers and stakeholders.
Freelance UI/UX Designer
December 1, 2020 - September 23, 2025
Designed interfaces for local startups and global brands; created user flows, personas, journey maps, and prototypes; conducted usability testing and iterated based on feedback.

Education

Service Design at Interaction Design Foundation
January 1, 2024 - September 23, 2025
UX Management: Strategy and Tactics at Interaction Design Foundation
January 1, 2024 - September 23, 2025
Complete Web and Mobile Design Course, CSS and HTML at Udemy
January 1, 2019 - September 23, 2025
Figma UI UX Design Course at Udemy
January 1, 2019 - September 23, 2025
Service Design at Interaction Design Foundation
January 1, 2024 - September 23, 2025
UX Management: Strategy and Tactics at Interaction Design Foundation
January 1, 2024 - September 23, 2025
Complete Web and Mobile Design Course, CSS and HTML at Udemy
January 1, 2019 - September 23, 2025
Figma UI UX Design Course at Udemy
January 1, 2019 - September 23, 2025
Advanced Level Studies at St Joseph's, Mutare
January 11, 2030 - September 23, 2025
Service Design at Interaction Design Foundation
January 1, 2024 - January 1, 2024
UX Management: Strategy and Tactics at Interaction Design Foundation
January 1, 2024 - January 1, 2024
Complete Web and Mobile Design Course, CSS and HTML at Udemy
January 1, 2019 - January 1, 2019
Figma UI UX Design Course at Udemy
January 1, 2019 - January 1, 2019
Advanced Level Studies at St Josephs, Mutare
January 11, 2030 - September 23, 2025
Service Design at Interaction Design Foundation
January 1, 2024 - January 1, 2024
UX Management: Strategy and Tactics at Interaction Design Foundation
January 1, 2024 - January 1, 2024
Complete Web and Mobile Design Course (CSS & HTML) at Udemy
January 1, 2019 - January 1, 2019
Figma UI UX Design Course at Udemy
January 1, 2019 - January 1, 2019

Qualifications

UX Audit using Heuristic Evaluation
January 11, 2030 - September 23, 2025
CRO Audit and Accessibility Testing
January 11, 2030 - September 23, 2025
A/B Testing with Optimizer
January 11, 2030 - September 23, 2025
Service Design Certification
January 1, 2024 - September 23, 2025
UX Management: Strategy and Tactics Certification
January 1, 2024 - September 23, 2025
Complete Web and Mobile Design Course (CSS & HTML)
January 1, 2019 - September 23, 2025
Figma UI UX Design Course
January 1, 2019 - September 23, 2025
Advanced Level Studies
January 11, 2030 - September 23, 2025
Service Design Certificate
January 1, 2024 - January 1, 2024
UX Management: Strategy and Tactics
January 1, 2024 - January 1, 2024
Complete Web and Mobile Design Course (CSS & HTML)
January 1, 2019 - January 1, 2019
Figma UI UX Design Course
January 1, 2019 - January 1, 2019

Industry Experience

Financial Services, Professional Services, Software & Internet, Media & Entertainment, Telecommunications