After attending a private industry-only cocktail and wine education class in 2014, I dove right into pursuing a career in wine and completed my Certified Sommelier exam, as well as securing a job at one of Atlanta's top restaurants. I knew this was my path. After transitioning into retail and gaining proficiency in Social Media Advertising and Strategy, I secured a new position that would further develop my Digital Marketing Skills through CRM, SEO, Account Management, and securing market development funds. I am a highly skilled and results-driven marketing professional with a proven track record of success in driving company growth and implementing successful marketing campaigns. With over 8 years of experience in the industry, I have a strong background in e-commerce, project management, social media paid advertising, and email marketing. I have been instrumental in developing and executing marketing strategies, resulting in a 50% increase in website traffic and a 25% increase in sales.…

LindseyHudson

After attending a private industry-only cocktail and wine education class in 2014, I dove right into pursuing a career in wine and completed my Certified Sommelier exam, as well as securing a job at one of Atlanta's top restaurants. I knew this was my path. After transitioning into retail and gaining proficiency in Social Media Advertising and Strategy, I secured a new position that would further develop my Digital Marketing Skills through CRM, SEO, Account Management, and securing market development funds. I am a highly skilled and results-driven marketing professional with a proven track record of success in driving company growth and implementing successful marketing campaigns. With over 8 years of experience in the industry, I have a strong background in e-commerce, project management, social media paid advertising, and email marketing. I have been instrumental in developing and executing marketing strategies, resulting in a 50% increase in website traffic and a 25% increase in sales.…

Available to hire

After attending a private industry-only cocktail and wine education class in 2014, I dove right into pursuing a career in wine and completed my Certified Sommelier exam, as well as securing a job at one of Atlanta’s top restaurants. I knew this was my path. After transitioning into retail and gaining proficiency in Social Media Advertising and Strategy, I secured a new position that would further develop my Digital Marketing Skills through CRM, SEO, Account Management, and securing market development funds.

I am a highly skilled and results-driven marketing professional with a proven track record of success in driving company growth and implementing successful marketing campaigns. With over 8 years of experience in the industry, I have a strong background in e-commerce, project management, social media paid advertising, and email marketing. I have been instrumental in developing and executing marketing strategies, resulting in a 50% increase in website traffic and a 25% increase in sales.

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Language

English
Fluent

Work Experience

Regional Marketing Manager at Compass Group USA
January 31, 2025 - July 8, 2025
Coordinated and executed promotional events and marketing initiatives to maximize exposure, strengthen brand positioning and customer engagement. Created and developed marketing materials including brochures, digital content, and signage tailored to local market needs and client profiles. Hosted and facilitated events increasing customer engagement by 32% through targeted outreach and experiential marketing tactics. Assisted the marketing department in sales development strategies leveraging consumer insights and competitive analysis. Issued quarterly reports using Power BI to visualize key performance data. Collected and analyzed customer data to support audience-targeted marketing plans. Monitored market trends and competitor campaigns to refine strategy. Measured campaign effectiveness with internal analytics tools and KPIs. Collaborated with cross-functional teams to ensure consistent brand messaging and timely campaign execution. Applied CPG marketing principles to drive consumer
Marketing Manager at Grapes & Grains
April 30, 2024 - July 8, 2025
Managed Google Ads and Analytics with a CTR of 11.01%. Wrote successful marketing and advertising copy through Mailchimp, increasing engagement by 43%. Designed and managed print, digital media, website, and app, ensuring brand consistency. Procured market development funds and managed supplier and OOH advertising accounts, reducing marketing spending by $100,000. Collaborated with suppliers and distributors in the beverage alcohol industry to establish advertising partnerships and joint promotions. Boosted brand awareness and generated leads while managing campaigns, increasing sales by 25%. Organized and marketed successful events. Managed budgets and conducted market research to identify growth opportunities. Developed KPIs and dashboards using Power BI. Supervised cross-functional teams to ensure timely campaign execution. Maintained CRM systems and implemented segmentation strategies to improve retention.
Wine Sales Consultant/Digital Marketing Manager at Green's Liquor Store
December 31, 2020 - July 8, 2025
Created strategies that drove sales and revenue by 32%. Conducted weekly wine tastings with distributors, importers, and producers to build sustainable inventory. Increased social media engagement by 76% through targeted campaigns and content creation. Built and maintained sustainable selections while keeping up with market trends. Managed end-to-end digital marketing initiatives including email campaigns and online promotions. Analyzed sales data to optimize merchandising and promotions. Collaborated with management to plan events and campaigns to boost engagement and store traffic. Trained junior staff on product features and upselling techniques.
Fine Wine Sommelier at CAKES & ALE
April 30, 2017 - July 8, 2025
Increased retail wine sales by 45%. Directed weekly wine tastings and private parties and developed menus and pricing. Trained service staff on wines, spirits, and cocktails to maximize revenue and maintained a stellar reputation for service.

Education

Bachelor of Science at University of Georgia
January 1, 2006 - July 31, 2010

Qualifications

Google-certified digital marketer
January 11, 2030 - July 8, 2025

Industry Experience

Consumer Goods, Retail, Wholesale & Distribution, Media & Entertainment, Travel & Hospitality

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