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I'm Lisa Gumbs, a marketing professional with over 20 years of experience in digital marketing, design, and ecommerce. I thrive in fast-paced environments, delivering on-brand messaging across multiple channels, managing campaigns, social media, and content calendars. I work well both independently and as part of a collaborative team, and I excel at multitasking in the ever-evolving online landscape. I bring creative flair to campaigns and a strong focus on customer experience, brand consistency, and measurable results. I enjoy turning ideas into engaging content and strategic initiatives that boost exposure and revenue for diverse brands.…I'm Lisa Gumbs, a marketing professional with over 20 years of experience in digital marketing, design, and ecommerce. I thrive in fast-paced environments, delivering on-brand messaging across multiple channels, managing campaigns, social media, and content calendars. I work well both independently and as part of a collaborative team, and I excel at multitasking in the ever-evolving online landscape. I bring creative flair to campaigns and a strong focus on customer experience, brand consistency, and measurable results. I enjoy turning ideas into engaging content and strategic initiatives that boost exposure and revenue for diverse brands.

Lisa Gumbs

Digital Marketer, Content Producer, Content Designer, +6

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I'm Lisa Gumbs, a marketing professional with over 20 years of experience in digital marketing, design, and ecommerce. I thrive in fast-paced environments, delivering on-brand messaging across multiple channels, managing campaigns, social media, and content calendars. I work well both independently and as part of a collaborative team, and I excel at multitasking in the ever-evolving online landscape. I bring creative flair to campaigns and a strong focus on customer experience, brand consistency, and measurable results. I enjoy turning ideas into engaging content and strategic initiatives that boost exposure and revenue for diverse brands.…I'm Lisa Gumbs, a marketing professional with over 20 years of experience in digital marketing, design, and ecommerce. I thrive in fast-paced environments, delivering on-brand messaging across multiple channels, managing campaigns, social media, and content calendars. I work well both independently and as part of a collaborative team, and I excel at multitasking in the ever-evolving online landscape. I bring creative flair to campaigns and a strong focus on customer experience, brand consistency, and measurable results. I enjoy turning ideas into engaging content and strategic initiatives that boost exposure and revenue for diverse brands.

Available to hire

I’m Lisa Gumbs, a marketing professional with over 20 years of experience in digital marketing, design, and ecommerce. I thrive in fast-paced environments, delivering on-brand messaging across multiple channels, managing campaigns, social media, and content calendars. I work well both independently and as part of a collaborative team, and I excel at multitasking in the ever-evolving online landscape.

I bring creative flair to campaigns and a strong focus on customer experience, brand consistency, and measurable results. I enjoy turning ideas into engaging content and strategic initiatives that boost exposure and revenue for diverse brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Marketing & Content Assistant at Starboard Hotels

March 1, 2025 - Present

Support the marketing team in promoting hospitality experiences across 21 hotels. Create engaging content, coordinate campaigns, manage social media, and assist with event planning to ensure the brands shine. Own the content calendar and ensure on-brand content for each hotel; collaborate with internal teams to maintain consistent messaging; generate new content ideas.

Freelance Marketing & Content Specialist at Self-employed / Freelance

December 1, 2016 - March 1, 2025

Support businesses from fashion to manufacturing with ecommerce and marketing management. Create content across websites, blogs, emails, apps, and social channels; manage Shopify websites; produce offline content including magazine advertising and PR; build brand exposure and reputation; social community management.

Digital Content Manager at Toys R Us

June 1, 2009 - December 1, 2016

Responsible for all digital content across platforms (toysrus.co.uk, blog, emails, social channels); manage the content calendar; analyse performance and budget; write engaging content for blogs and emails; lead the Toyologist product review programme; create and maintain the Social Strategy and manage all social content across Facebook, Twitter, Google+, and YouTube.

Portal Intranet Content Editor at BG Group

January 1, 2009 - June 1, 2009

Restructure and redesign the intranet; create well-written content; maintain navigational structure; train portal publishers on the CMS; raise portal awareness and usage.

Email Marketing Executive at e-Inbusiness Agency

September 1, 2007 - December 1, 2008

Plan strategy for clients using email marketing services; advise on creative look and feel, collaborate with designers on customer experience; manage setup and deployment of campaigns; analyse metrics and share insights.

Email Marketing Executive at InterContinental Hotels Group

December 1, 2006 - September 1, 2007

Develop and manage an aggressive mailing calendar for key segments; oversee campaign setup and deployment; manage vendor relationships; develop knowledge of email software and usability trends; drive email acquisition activities.

Assistant eCommerce Marketing Manager at Toys R Us

March 1, 2001 - December 1, 2006

A newly created role focused on online marketing; create imagery for marketing and website pages; execute promotions calendar; manage SEO; collaborate on product launches and promotions across major portals.

Publications Team Assistant at ICL – Modern Apprenticeship

July 1, 1998 - December 1, 2000

Government sector content management for intranet; graphic design for bids, brochures, mailshots; create graphical compositions and copywriting to high standards.