Senior Email Marketing Manager at Career.io

As the subject-matter expert for email marketing strategies and best practices, I fostered a collaborative environment with global stakeholders. I developed a product marketing roadmap that included complex customer journeys, personalization, and advanced audience segmentation. I created training materials for colleagues on how to best utilize Jira and developed internal marketing and marketing operations processes to increase output and efficiency. I managed vendor relationships critical to marketing systems. Using Agile, I oversaw the execution and day-to-day management of campaigns, including scoping business requirements for engineering and creative briefs, user stories, data sources, and KPIs required to analyze campaign performance and ROI. I generated reports, discovered insights, and provided analysis on campaign performance, optimizing email marketing campaigns to achieve an 11.97% revenue increase, a 49.98% decrease in bounce rate, an increase in average session duration by 9