Available to hire
I’m a creative professional with over 20 years of experience in graphic design, branding, printing and publishing. I founded Locale Magazine and Locale Kids, driving the creative vision and end-to-end production of quarterly lifestyle publications that showcase the Northern Rivers and Gold Coast regions.
I thrive in collaborative, fast-paced environments, delivering captivating magazines, branding, and digital assets for clients while continuously expanding my skills and embracing new tools and AI-driven workflows.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Beginner
Work Experience
Creative Director / Publisher at Locale Magazine | Locale Kids
January 1, 2021 - PresentFounder and creative lead of quarterly lifestyle publications showcasing the best of the Northern Rivers and Gold Coast regions. Oversee all aspects of production, including editorial direction, content creation, branding, design, advertising, and print management. Drive the creative vision while managing end-to-end publishing operations and ensuring high-quality, engaging publications.
Graphic Designer / Creative Director at Locale Creative
January 1, 2017 - PresentSpecialise in delivering end-to-end creative solutions, including magazine publications, brochures, logos, business cards, signage, banners, packaging, annual reports, company profiles, and social media assets. Develop innovative concepts for branding, promotional campaigns, and marketing communications, ensuring consistency across all touchpoints. Provide professional client support, resolving issues and responding promptly to inquiries. Design and implement customised marketing plans tailored to client needs, establishing and maintaining brand standards across all projects.
Senior Graphic Designer at Retail Media
September 1, 2025 - October 22, 2025Designed and produced multiple publications for retail and pharmacy titles, ensuring consistency and brand alignment across print and digital formats. Created weekly EDMs, social media posts, and digital advertising assets to support campaigns. Collaborated daily with the design team via Microsoft Teams, contributing to workflow efficiency and delivering projects to tight deadlines.
Senior Graphic Designer at Summit Press
January 1, 2018 - October 22, 2025Designed and prepared graphics for a variety of print production projects, including brochures, flyers, and marketing collateral. Collaborated closely with printers to ensure high-quality delivery, accurate colour reproduction, and adherence to production specifications. Managed multiple projects simultaneously, maintaining brand consistency, meeting tight deadlines, and ensuring polished, professional results for each publication.
Graphic Designer / Creative Director at Pelathon Management Group
July 1, 2015 - October 22, 2025Designed graphics, EDMs, and social media content for a portfolio of hotels and clubs. Managed the end-to-end process of venue proposals, including typesetting, design, print, and production. Collaborated closely with marketing teams and managers to meet project objectives. Developed concepts, layouts, and graphics for events and promotional campaigns, reviewing final designs and providing recommendations for improvements to ensure high-quality, on-brand outputs.
Freelance Graphic Designer at Freelance
January 1, 2012 - October 22, 2025Successfully completed a wide range of projects, including advertisements, publications, nightclub promotions, web layouts, logos, brochures, and advertisements. Collaborated with notable clients such as Melbas Nightclub, Australasian Regional Media, Creative Collective, Web Enhancements, Metro Interactive, Bedroom Nightclub, and Mary Valley Directory. Demonstrated expertise in creating eye-catching designs and layouts that effectively communicated clients’ messages. Served as Art Director and Editor for Metro Interactive’s monthly magazine publication. Consistently delivered high-quality work and met tight deadlines. Built a strong portfolio of successful projects that showcased creativity and attention to detail.
Head Graphic Designer at Classic Printing
June 1, 2005 - October 22, 2025Designed advertisements and layouts for local and corporate magazines. Managed the art department and coordinated with printers. Led a team of three artists.
Graphic Designer at Snap Printing
May 1, 2004 - October 22, 2025Managed the Art Department and created advertising, marketing, and promotional material. Prepared artwork for output and collaborated with printers.
Graphic Designer at Crowther Blayne & Associates
January 1, 2003 - October 22, 2025Designed adverts and layouts for home-building magazines.
Graphic Designer at Imagination Station
July 1, 2002 - October 22, 2025Created advertising material for computer game company EA Sports, including box designs, posters, standees, and magazine advertisements.
Education
Diploma of Digital Marketing at GM Computer Training
January 11, 2030 - January 1, 2015Introduction to Dreamweaver at GM Computer Training
January 11, 2030 - January 1, 2011Diploma of Graphic Art & Advertising at Commercial Arts Training College
January 11, 2030 - January 1, 1998Computer Operations & Data Retrieval at Gold Coast Institute of TAFE
January 11, 2030 - January 1, 1997High School Certificate at St Michaels College
January 11, 2030 - January 1, 1995Qualifications
Diploma of Digital Marketing
January 11, 2030 - January 1, 2015Introduction to Dreamweaver
January 11, 2030 - January 1, 2011Diploma of Graphic Art & Advertising
January 11, 2030 - January 1, 1998Computer Operations & Data Retrieval
January 11, 2030 - January 1, 1997High School Certificate
January 11, 2030 - January 1, 1995Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Education
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