Hi there! I'm Lorenzo Russo, a textile and fashion product design graduate with hands-on experience in the Ducati Design Center in apparel development and graphic design for helmets, jackets, and merchandising. I enjoy combining visual design with product development to create cohesive brand identities and compelling consumer experiences. I’m seeking opportunities that blend fashion, graphics, and product design in creative, dynamic teams—ideally in sports or technical sectors.…

Lorenzo Russo

Hi there! I'm Lorenzo Russo, a textile and fashion product design graduate with hands-on experience in the Ducati Design Center in apparel development and graphic design for helmets, jackets, and merchandising. I enjoy combining visual design with product development to create cohesive brand identities and compelling consumer experiences. I’m seeking opportunities that blend fashion, graphics, and product design in creative, dynamic teams—ideally in sports or technical sectors.…

Available to hire

Hi there! I’m Lorenzo Russo, a textile and fashion product design graduate with hands-on experience in the Ducati Design Center in apparel development and graphic design for helmets, jackets, and merchandising. I enjoy combining visual design with product development to create cohesive brand identities and compelling consumer experiences.

I’m seeking opportunities that blend fashion, graphics, and product design in creative, dynamic teams—ideally in sports or technical sectors.

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Language

English
Fluent
Italian
Fluent

Work Experience

Apparel Developer and Designer (Internship) at Ducati Motor Holding S.p.A. - Design Center
January 1, 2025 - July 1, 2025
Designed and developed graphics for retail apparel and accessories, including limited-edition helmets, technical jackets, and lifestyle/merchandising products; created design proposals for licensed products; supported product development by managing Product Data Sheets with suppliers, overseeing labeling/packaging, and analyzing panel test feedback; analyzed industry and competitor trends for collection strategies.
Graphic Designer (Freelance / Contract) at Freelance - Various Clients
August 1, 2019 - Present
Developed concepts and drafts for logos, brands, and graphic materials tailored to client needs; produced graphics consistent with client identity across print, social media, and web; collaborated with clients to translate requests into visual solutions; presented preliminary designs and gathered feedback; managed timelines to meet deadlines.

Education

Degree in Fashion Product Design at Università degli Studi di Firenze
October 1, 2022 - July 8, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Retail, Media & Entertainment, Professional Services, Other, Consumer Goods
    Motorsport Apparel Graphics & CMF Design: Ducati Collezione 100
    During my experience at the Ducati Design Center, I contributed to the development of "Collezione 100," a premium capsule collection of technical riding gear and lifestyle apparel. My work focused entirely on graphic design, CMF (Color, Materials, Finish), and advanced product customization. Working with industry-leading technical partners, I developed vector visual assets, liveries, and colorway placements for both racing gear and helmets, translating the aesthetic DNA of iconic motorcycles (such as the Diavel V4 RS, Panigale V2S, and Scrambler Nightshift) into wearable technical products. Key Contributions & Deliverables: Helmet Graphics: Designed the liveries and graphic layouts for the Nolan X-804 and Suomy models. Racing Suit Customization: Developed the graphic placement and CMF schemes for the RS campaign riding gear, including the Dainese D-air C3 suit (in collaboration with Drudi Performance). Technical Documentation: Created highly detailed 2D vector technical packs (Tech Packs), managed the Bill of Materials (BOM), and prepared technical projections for accurate supplier communication and sample fitting. The final gear was officially exhibited at the 2026 Mugello MotoGP and World Ducati Week (WDW) 2026, with the racing suits integrated into the official Ducati SuMisura custom program. Skills & Tools Used: Graphic Design, CMF Design, Vector Illustration, Technical Packs, Apparel Customization, Adobe Illustrator, Adobe Photoshop.…
    Ducati Diavel & Multistrada RS - Coordinated Helmet & Suit

    During my six-month internship at the Ducati Design Center, I was assigned to design coordinated graphics for a racing helmet and leather suit. The brief was direct: create a bold, dynamic look that matched the motorcycle’s identity and color palette. The final design was developed for the launch of the Diavel V4 RS and Multistrada V4 RS.