I am a seasoned graphic designer with over two decades of experience creating professional, unique visual identities for solopreneurs and small business owners. As the founder of Lola Design, I specialize in translating clients' unique visions into cohesive brand strategies that drive engagement and recognition. I bring strong skills not only in design but also in client relations, project management, print production coordination, and brand consultation. Through workshops and public speaking engagements, I empower business owners to establish strong, memorable brand identities. Clients often describe working with me as effortless — like “pressing the Easy button.” I am passionate about creating effective, beautiful visual communications that resonate with audiences and help businesses grow and succeed.

Loreto Cheyne

I am a seasoned graphic designer with over two decades of experience creating professional, unique visual identities for solopreneurs and small business owners. As the founder of Lola Design, I specialize in translating clients' unique visions into cohesive brand strategies that drive engagement and recognition. I bring strong skills not only in design but also in client relations, project management, print production coordination, and brand consultation. Through workshops and public speaking engagements, I empower business owners to establish strong, memorable brand identities. Clients often describe working with me as effortless — like “pressing the Easy button.” I am passionate about creating effective, beautiful visual communications that resonate with audiences and help businesses grow and succeed.

Available to hire

I am a seasoned graphic designer with over two decades of experience creating professional, unique visual identities for solopreneurs and small business owners. As the founder of Lola Design, I specialize in translating clients’ unique visions into cohesive brand strategies that drive engagement and recognition. I bring strong skills not only in design but also in client relations, project management, print production coordination, and brand consultation.

Through workshops and public speaking engagements, I empower business owners to establish strong, memorable brand identities. Clients often describe working with me as effortless — like “pressing the Easy button.” I am passionate about creating effective, beautiful visual communications that resonate with audiences and help businesses grow and succeed.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Owner at Sassy Greetings
January 1, 2023 - Present
Founded and operate a greeting card business, creating and selling new lines of greeting cards and other print products online. Set up all design templates, systems for production, marketing, and delivery. Developed and manage a Shopify store and ongoing social media marketing to support product sales. Participate in local markets and craft sales to showcase and sell products in person.
Owner at Lola Design
January 1, 2005 - Present
Lead the development of comprehensive brand identity solutions for solopreneurs and small business owners in Ottawa. Manage projects end-to-end from concept to execution collaborating closely with clients. Develop logos, marketing materials, digital assets, and event collateral ensuring cohesive, strategic brand positioning across all platforms. Ensure consistency in digital and social media campaigns, working with other providers as needed.
Graphic Designer at Pure Graphics
December 31, 2004 - August 22, 2025
Designed and developed creative assets for client marketing campaigns, including print advertising materials. Collaborated with senior designers on creative concepts and execution. Built foundational skills in layout design and typography to produce effective visual communication.
Graphic Designer (Volunteer) at Harmony House
December 31, 2019 - August 22, 2025
Completely revamped the organization's brand image including logo redesign and development of branding guidelines for all marketing collateral. Worked closely with fundraising and brand development manager. Delivered branded print and digital products used across all platforms. The successful brand transformation led to a 500% increase in fundraising over four years and was used as an example in other branding seminars.
Graphic Designer at Canadian Federation of Humane Societies (CFHS)
December 31, 2014 - August 22, 2025
Designed extensive marketing collateral including flyers, annual reports, event banners, newsletters, Google ads, and conference programs. Established and maintained visual standards with a shift toward a clean and contemporary brand look promoting positive imagery. Collaborated closely with staff to create a cohesive brand style that matched the organization's evolving mission.

Education

Bachelor of Arts at University of Ottawa
September 1, 1989 - April 30, 1992
Graphic Design Diploma at Sheridan College, Oakville
September 1, 1994 - April 30, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Non-Profit Organization
    uniE621 double-sided rack card design
    Design a 4" x 9" rack card featuring client's services, one per side logo graphicdesigner illustrator
    paper double-sided rack card design

    Design a 4" x 9" rack card featuring client’s services, one per side

    uniE621 Brand image revamp for Harmony House
    Revamp exisiting brand image for Harmony House, a women's second-stage shelter in Ottawa. Everything was redesigned, from logo to website graphics. Additional items included rollup banners for in-person events, digital fundraising campaigns, thank you cards, event flyers. logodesign layout eventgraphics rollupbanner digitalads socialmediagraphics
    uniE621 Trifold brochure for non-profit organization
    Re-design trifold brochure for a women's second-stage shelter in Ottawa, Canada. Edit text, source stock photos and edit them. logo graphicdesigner branding
    uniE621 Online banner for fundraising event
    Design a banner for Harmony House's website, for their fundraising event. Digital design only. Ensure branding guidelines were maintained. logo graphicdesigner branding
    uniE621 Digital ad campaign for Harmony House
    Create a series of ads for online use. The primary goal was to fundraise for this women's shelter digitalads websitegraphics onlinecampaign
    uniE621 Logo design: Alba Home Services
    design a brand image for a home renovation company. Starting point: logo design + brand guidelines. logodesign brandimagedesign layout branduidelines
    uniE621 Trade show wall for a home renovation company
    Design a curved trade show wall, approx. 8' high and 6' wide. layout logodesign production
    uniE621 Vehicle graphics
    Vehicle graphics for home renovation company.