Available to hire
Hello, I’m Loreto Cheyne, founder of Lola Design and creator of Sassy Greetings. I’ve spent over two decades helping clients translate ideas into cohesive brand identities and vibrant print materials. Based in Ottawa, I lead branding, design, and print production projects from concept to delivery, partnering with clients to bring their vision to life.
I collaborate closely with business owners to develop logos, marketing assets, and event collateral that are brand-consistent across media. I also share my know-how through workshops and speaking engagements, empowering others to establish strong, memorable brands and effective communications.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Owner at Sassy Greetings
January 1, 2023 - PresentFounded and operate a greeting card business, creating and selling new lines of greeting cards and other print products online. Set up all design templates, systems for production, marketing, and delivery. Developed and manage a Shopify store and ongoing social media marketing to support product sales. Participate in local markets and craft sales to showcase and sell products in person.
Owner at Lola Design
January 1, 2005 - PresentLead the development of comprehensive brand identity solutions for solopreneurs and small business owners in Ottawa. Manage projects end-to-end from concept to execution collaborating closely with clients. Develop logos, marketing materials, digital assets, and event collateral ensuring cohesive, strategic brand positioning across all platforms. Ensure consistency in digital and social media campaigns, working with other providers as needed.
Graphic Designer at Pure Graphics
December 31, 2004 - August 22, 2025Designed and developed creative assets for client marketing campaigns, including print advertising materials. Collaborated with senior designers on creative concepts and execution. Built foundational skills in layout design and typography to produce effective visual communication.
Graphic Designer (Volunteer) at Harmony House
December 31, 2019 - August 22, 2025Completely revamped the organization's brand image including logo redesign and development of branding guidelines for all marketing collateral. Worked closely with fundraising and brand development manager. Delivered branded print and digital products used across all platforms. The successful brand transformation led to a 500% increase in fundraising over four years and was used as an example in other branding seminars.
Graphic Designer at Canadian Federation of Humane Societies (CFHS)
December 31, 2014 - August 22, 2025Designed extensive marketing collateral including flyers, annual reports, event banners, newsletters, Google ads, and conference programs. Established and maintained visual standards with a shift toward a clean and contemporary brand look promoting positive imagery. Collaborated closely with staff to create a cohesive brand style that matched the organization's evolving mission.
Graphic Designer at Pure Graphics
January 1, 2001 - January 1, 2004Designed and developed creative assets for marketing campaigns; assisted in the creation and development of print advertising materials; collaborated with senior designers to refine concepts and execute visually compelling designs; developed foundational expertise in layout design and typography.
Education
Bachelor of Arts at University of Ottawa
September 1, 1989 - April 30, 1992Graphic Design Diploma at Sheridan College, Oakville
September 1, 1994 - April 30, 1997Bachelor of Arts at University of Ottawa
January 11, 2030 - January 1, 1992Graphic Design Diploma at Sheridan College, Oakville
January 11, 2030 - January 1, 1997Qualifications
Industry Experience
Professional Services, Non-Profit Organization, Media & Entertainment, Other
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