Chiao Yu Chiang

Contract UX Designer at Happy & Beyond

E-commerce, Boosted local engagement by 20% through a hybrid marketing strategy and 2 offline events, growing Instagram followers by 200+. Improved user retention by redesigning the website UI across 5+ wireframes and usability testing with 12+ participants — resulting in over 80% user satisfaction. Strengthened brand identity and customer loyalty by refining UX writing to reflect the founder’s personality and ensure consistency with the brand voice.

Contract UX Designer at Fynny

Finance Start-up, Led 0-to-1 B2C UI/UX design, improving user testing success rates from 33% to 90% through 20+ prototype iterations and A/B testing. Designed and validated 4 key deliverables, including a streamlined onboarding flow and an intuitive homepage to optimize debt tracking, while integrating financial education to enhance awareness and usability. Achieved 66% user satisfaction by refining information architecture and repositioning key features, guided by card sorting insights. Facilitated cross-functional collaboration to align design with business goals, accelerating decision-making and positioning the product for launch.

Apparel Designer at V. League Enterprises

Apparel Company, Designed and launched 60+ SKUs in one year for EVERLAST and KANGOL, contributing to a 25% increase in seasonal sales and expanding product reach to over 20 retail locations across Asia. Improved product satisfaction score by 50% through iterative fit testing across 5+ body types, reducing return rates and increasing positive customer feedback in post-launch surveys. Collaborated with marketing and supply chain teams to optimize launch feasibility and reduce development lead time by 20%, aligning market demands with cost-effective production.

Apparel Designer at Mumu Bath

E-commerce, Grew active product subscribers 6× (2→12) in 6 weeks by leading user research and designing an end-to-end subscription landing page. Secured 5 paid group bookings via designing an SEO-driven booking landing page for offline “Workshop Party” events. Averaged ~$500–$800 in weekly attributed revenue after creating a reusable banner & marketing-email component system adopted across all launches. Led Shopify site operations, covering homepage, landing pages, navigation, PDPs, and product setup, and partnered with engineering on new builds to improve user experience and conversion.

Web UX Designer (Full Time) at Mumu Bath

Increased product subscribers 6× in 6 weeks by leading the design of an end-to-end subscription landing page. Delivered 20+ paid group bookings by designing an SEO-driven event page that turned vague requirements into a seamless experience. Led Shopify UX and frontend implementation via AI workflows; optimized design using GA4 and A/B testing to boost performance. Drove 200+ online orders across brand-wide seasonal campaigns by building a reusable email component and marketing digital visuals.

Product Designer (Internship) at Fynny

In fintech, increased usability testing success from 33% to 90% by leading 0- to-1 B2C UX design and iterating through 20+ prototypes and A/B tests to validate conversion-focused flows. Achieved 66% user satisfaction by refining information architecture and repositioning key features, guided by card sorting insights.

UX Designer (Internship) at Happy & Beyond

Boosted digital engagement by 20% (and grew followers by 200+) by optimizing digital experiences for a hybrid strategy and leveraging data to inform conversion improvements. Achieved 80%+ user satisfaction by leading a website UI redesign informed by iterative wireframes and usability testing. Strengthened brand identity and customer loyalty by refining UX writing.

Apparel Designer (Full Time) at V. League Enterprises

Improved product satisfaction score by 50% through iterative fit testing across 5+ body types, reducing return rates and increasing positive customer feedback in post-launch surveys. Reduced development lead time by 20% through cross-functional collaboration, ensuring market-fit and cost-efficient product delivery.

Illustrator (Full Time) at Nomelori

Drove higher engagement and conversion across 30+ client projects by designing brand-specific digital illustrations for seven industries. Drove rapid growth in social engagement through UX-driven storytelling, leveraging insights to strengthen brand–user connection.

Web UX Designer at Mumu Bath

Increased product subscribers 6× in 6 weeks by leading the design of an end-to-end subscription landing page. Delivered 20+ paid group bookings by designing an SEO-driven event page that turned vague requirements into a seamless experience. Led Shopify UX and frontend implementation via AI workflows; optimized design using GA4 and A/B testing to boost performance. Drove 200+ online orders across brand-wide seasonal campaigns by building a reusable email component and marketing digital visuals.

Apparel Designer at V. League Enterprises

Improved product satisfaction score by 50% through iterative fit testing across 5+ body types, reducing return rates and increasing positive customer feedback in post-launch surveys. Reduced development lead time by 20% through cross-functional collaboration, ensuring market-fit and cost-efficient product delivery.