Graphic designer and art director with over 12 years of experience in sports, entertainment, and brand activation. I specialize in campaign design, visual concepts, and brand storytelling across digital, print, social media, and live events. I’ve partnered with global brands like FC Barcelona, Nike, and Flaix FM to craft social-first content and fan-focused experiences. I thrive on platform-native creatives, modular content, and brand storytelling that resonates with fans while protecting creative intent and encouraging experimentation. I’ve led cross-disciplinary teams to deliver cohesive brand activations, visual systems, and fan-centric content for multiple markets. I’m passionate about evolving creative workflows, integrating new tools, and mentoring teams to continuously elevate output while keeping audiences at the heart of the work.…

Luis Amaro

Graphic designer and art director with over 12 years of experience in sports, entertainment, and brand activation. I specialize in campaign design, visual concepts, and brand storytelling across digital, print, social media, and live events. I’ve partnered with global brands like FC Barcelona, Nike, and Flaix FM to craft social-first content and fan-focused experiences. I thrive on platform-native creatives, modular content, and brand storytelling that resonates with fans while protecting creative intent and encouraging experimentation. I’ve led cross-disciplinary teams to deliver cohesive brand activations, visual systems, and fan-centric content for multiple markets. I’m passionate about evolving creative workflows, integrating new tools, and mentoring teams to continuously elevate output while keeping audiences at the heart of the work.…

Available to hire

Graphic designer and art director with over 12 years of experience in sports, entertainment, and brand activation. I specialize in campaign design, visual concepts, and brand storytelling across digital, print, social media, and live events. I’ve partnered with global brands like FC Barcelona, Nike, and Flaix FM to craft social-first content and fan-focused experiences. I thrive on platform-native creatives, modular content, and brand storytelling that resonates with fans while protecting creative intent and encouraging experimentation.

I’ve led cross-disciplinary teams to deliver cohesive brand activations, visual systems, and fan-centric content for multiple markets. I’m passionate about evolving creative workflows, integrating new tools, and mentoring teams to continuously elevate output while keeping audiences at the heart of the work.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent
Catalan; Valencian
Advanced

Work Experience

Senior Art Director at JELLIBY DIGITAL CONSULTING
March 1, 2025 - August 27, 2025
Led creative direction for digital campaigns and social-first content for wellness and consumer brands, leveraging AI tools for enhanced efficiency and engagement. Managed printing department for healthcare and wellness clients with direct oversight of final production. Oversaw concept development, team collaboration, and final delivery of digital assets, video content, and branded social narratives. Created platform-native content including Reels, TikTok, and Shorts aligned with brand voice and user behavior. Presented creative proposals and managed client feedback under pressure.
Head of Branding & Design at GRIT: MARKETING AND DESIGN STUDIO
July 1, 2024 - August 27, 2025
Led branding and design for global wine & spirits brands such as Templeton, Don Melchor, Marques de Casa Concha, Gran Reserva, and Torres Brandy. Created cohesive brand ecosystems across web, social, and packaging. Directed cross-functional teams and mentored junior designers and editors to foster a collaborative creative culture. Aligned creative concepts with strategic insights and business objectives to enhance brand relevance.
Senior Art Director at GRIT: MARKETING AND DESIGN STUDIO
April 30, 2024 - August 27, 2025
Led brand strategy and creative execution for one of Spain’s most recognizable radio brands including Flaix FM and Flaixbac. Planned and executed content across web, social, and print with platform-native aesthetics. Supervised teams of designers, photographers, and editors, mentoring junior talent. Led creative and UX/UI direction for Flaix FM's native mobile app, delivering a scalable digital product integrating brand storytelling into a real-time audio streaming experience. Managed high-volume social-first digital assets production for premium lifestyle clients.
Art Director at ZOOPA
February 28, 2020 - August 27, 2025
Directed digital campaigns and creative projects for brands such as Bacardí Spain, PortAventura World, Dewars Spain, Hot Wheels, Martini Spain, and Ron Santa Teresa. Created campaign and promotional assets aligned with brand guidelines and platform trends. Collaborated with photographers and editors for high-end image post-production in luxury branding. Developed creative storyboards and productions for scalable global content execution.
Art Director at COMMON SENSE - ADVERTISING AGENCY
September 30, 2019 - August 27, 2025
Developed 360° branding and campaign strategies across print, digital, and social platforms for youth-oriented and cultural brands. Led UI/UX design for websites and e-commerce, implementing interactive storytelling. Oversaw creative teams to ensure alignment with client briefs. Built content ecosystems across LATAM, USA, and UK markets and managed high-volume social-first content production. Mentored designers, copywriters, and community managers fostering team growth.
Creative Director at FCB CARACAS - ADVERTISING AGENCY
September 30, 2017 - August 27, 2025
Directed creative and branding projects for major clients including Adidas, Oreo, Nivea, Eucerin, Empresas Polar, Mitsubishi, and Nestlé Latin America. Developed campaigns, digital initiatives, and brand keeping strategies across multiple platforms. Led teams and ensured cohesive storytelling aligned with strategic business objectives.
Junior Art Director at WIKOT TECHNOLOGIES - MARKETING DIGITAL
October 1, 2012 - August 27, 2025
Supported creative projects for clients such as Nike, General Motors, Nestlé, Cervecería Regional, and Cerveza Zulia. Contributed to digital marketing campaigns and branding efforts.
Creative Director at RIOT WRESTLING
November 1, 2017 - Present
Developed brand identity and promotional content for entertainment and live events focused on Pro Wrestling including Resist Pro Wrestling, Riot Wrestling, Over The Top Wrestling, NJPW, and Lucha Underground. Created immersive fan experiences integrating live event media with digital storytelling. Directed production for merchandise, digital campaigns, and audiovisual content development for social platforms and live events. Mentored junior designers and filmographers.
Senior Art Director at Jelliby Digital Consulting
March 1, 2025 - August 27, 2025
Led creative direction for digital campaigns and social-first content for wellness and consumer brands, leveraging AI tools to enhance efficiency and engagement. Oversaw printing department for healthcare and wellness clients with direct oversight of final production. Managed concept development, team collaboration, and final delivery of digital assets, video content, and branded social narratives. Created platform-native content (Reels, TikTok, Shorts) aligned with user behavior and brand voice. Presented creative proposals and managed client feedback. Developed storyboards and short/long form content for social media.
Head of Branding & Design / Senior Art Director at Grit: Marketing and Design Studio
July 31, 2024 - August 27, 2025
Led branding and design for global wine & spirits brands, creating cohesive brand ecosystems across web, social, and packaging. Directed cross-functional teams and mentored junior designers and editors to foster collaborative creative culture. Aligned creative concepts with strategic insights and business objectives to enhance brand relevance.
Senior Art Director at Zoopa
February 29, 2020 - August 27, 2025
Led brand strategy and creative execution for notable brands including Bacardí Spain, PortAventura World, Dewars Spain, Hot Wheels, Martini Spain, and Ron Santa Teresa. Managed high-volume production of social-first content and digital assets. Collaborated closely with photographers and editors for luxury branding post-production. Developed creative storyboards and scalable global content.
Creative Director at Riot Wrestling
November 1, 2017 - Present
Developed brand identity systems and promotional content for entertainment and live events. Created immersive fan experiences by integrating live event media with digital storytelling. Directed production for merchandise, digital campaigns, and live events. Managed photo and video direction, mentorship of junior designers/filmographers, storyline writing, and audiovisual content development for social platforms.
Art Director at Common Sense - Advertising Agency
September 30, 2019 - August 27, 2025
Developed 360° branding and campaigns across print, digital, and social for youth-oriented and cultural brands. Led UI/UX design for websites and e-commerce platforms with interactive storytelling. Oversaw creative teams from ideation to launch to ensure alignment with briefs and guidelines. Managed production of social-first content and digital assets. Directed digital campaigns for tech brands and built adaptable content frameworks across LATAM, USA, and UK markets. Mentored designers, copywriters, and community managers for professional growth.
Creative Director at FCB Caracas - Advertising Agency
September 30, 2017 - August 27, 2025
Directed creative projects for top brands including Adidas, Oreo, Nivea, Eucerin, Empresas Polar, Mitsubishi, and Nestlé Latin America. Led branding, campaign strategy, and production across multiple channels. Aligned creative strategies to business objectives and market needs.
Junior Art Director at Wikot Technologies - Marketing Digital
October 1, 2012 - August 27, 2025
Supported creative direction for brands such as Nike, General Motors, Nestlé, Cervecería Regional, and Cerveza Zulia. Involved in marketing digital projects and brand campaigns.
Head of Branding and Graphic Design at Resist Pro Wrestling
November 1, 2017 - Present
Led creative direction and art direction for digital campaigns and social-first content for wrestling promotions, developing long-term creative territories and scalable content systems, aligning output with brand DNA across campaigns, live events and merchandise.
Senior Art Director at Jelliby Digital Consulting
July 1, 2024 - March 1, 2025
Led branding and design for global wine & spirits brands, directing cross-functional teams, mentoring junior designers, and aligning concepts with strategic insights to enhance brand relevance; oversaw product photoshoots and distribution of assets for web and packaging.
Senior Art Director at Grit: Design Studio
February 1, 2021 - July 1, 2024
Led brand strategy and creative execution for entertainment and events brands; planned content across web, social, app and print, ensured platform-native aesthetics, and mentored designers, photographers and editors.
Head of Branding and Graphic Design at Flaix Studio
August 1, 2021 - April 1, 2024
Led branding and design for Radio Flaixbac, Flaix FM, FC Barcelona, DIR, Sagrada Família and Foundation Passeig de Gracia; created platform-native content across social and print; oversaw print department and production.
Senior Art Director at Zoopa
September 1, 2019 - February 1, 2020
Developed 360 branding and campaign strategies for youth-oriented brands; led UI/UX for websites and e-commerce, managed cross-functional teams from ideation to launch and produced social-first content.
Art Director at Common Sense - Advertising Agency
October 1, 2018 - September 1, 2019
Directed digital campaigns for global and local brands; built content ecosystems aligned with platform trends and mentored teams of designers, copywriters and managers; developed frameworks adaptable across LATAM, USA and UK markets.
Digital Creative Director at FCB Worldwide
October 1, 2013 - September 1, 2018
Led digital creative for Adidas, Oreo, Nivea, Eucerin, Mitsubishi, Nestlé Latin America; steered cross-functional teams to deliver integrated campaigns across web, social and print.
Senior Graphic Designer / Art Director at FLAIX STUDIO
August 1, 2021 - April 1, 2024
Designed 360° campaigns and brand activations across digital, print, social media, and experiential formats. Developed visual concepts, key visuals, and content for youth-oriented and lifestyle brands. Led UI/UX design for websites and e-commerce platforms with a focus on storytelling and usability. Collaborated with creative teams to deliver high-volume content aligned with brand guidelines and campaign goals. Directed digital and social media campaigns for local and international brands. Designed visual assets and content ecosystems optimized for Facebook, Instagram, YouTube, and email marketing. Collaborated with copywriters, designers, and community managers to develop cohesive campaign executions. Adapted creative concepts across multiple markets, ensuring cultural and platform relevance.
Senior Graphic Designer / Art Director at FCB Worldwide
October 1, 2013 - September 30, 2018
Senior Graphic Designer/Art Director for brands including Adidas, Oreo, Nivea, Eucerin, Empresas Polar, Mitsubishi, Nestlé Latin America. Led design and visual direction for major campaigns and brand activations across digital and print.

Education

Bachelor’s Degree in Graphic Design at Instituto Antonio José de Sucre
January 11, 2030 - August 27, 2025
Bachelor’s Degree in Graphic Design at Instituto Antonio José de Sucre
January 11, 2030 - August 27, 2025
Bachelor’s Degree in Graphic Design at Instituto Antonio José de Sucre
January 11, 2030 - January 13, 2026
Bachelor’s Degree in Graphic Design at Instituto Antonio José de Sucre
January 11, 2030 - January 26, 2026

Qualifications

Professional Light and Illumination
January 11, 2030 - August 27, 2025
Social Media Strategy for Brands - Domestika
January 11, 2030 - August 27, 2025
Brand Creation and Launching a Brand - Domestika
January 11, 2030 - August 27, 2025
Brand Storytelling - Domestika
January 11, 2030 - August 27, 2025
UX/UI Design - Bring Your Own Laptop
January 11, 2030 - August 27, 2025
Professional Light and Illumination
January 11, 2030 - August 27, 2025
Social Media Strategy for Brands (Domestika)
January 11, 2030 - August 27, 2025
Brand Creation and Launching a Brand (Domestika)
January 11, 2030 - August 27, 2025
Brand Storytelling (Domestika)
January 11, 2030 - August 27, 2025
UX/UI Design (Bring Your Own Laptop)
January 11, 2030 - August 27, 2025
Professional Lighting & Illumination
January 11, 2030 - January 13, 2026

Industry Experience

Other, Computers & Electronics, Consumer Goods, Education, Gaming, Manufacturing, Media & Entertainment, Retail, Travel & Hospitality, Healthcare, Software & Internet, Professional Services

Skills

Experience Level