Luis Amaro
Graphic designer and art director with over 12 years of experience in sports, entertainment, and brand activation.
About
Graphic designer and art director with over 12 years of experience in sports, entertainment, and brand activation. I specialize in campaign design, visual concepts, and brand storytelling across digital, print, social media, and live events. I’ve partnered with global brands like FC Barcelona, Nike, and Flaix FM to craft social-first content and fan-focused experiences. I thrive on platform-native creatives, modular content, and brand storytelling that resonates with fans while protecting creative intent and encouraging experimentation.
I’ve led cross-disciplinary teams to deliver cohesive brand activations, visual systems, and fan-centric content for multiple markets. I’m passionate about evolving creative workflows, integrating new tools, and mentoring teams to continuously elevate output while keeping audiences at the heart of the work.
- 14 years' experience
- Joined December 2020
Skills· 32
- Icon
- Flyer
- Branding
- Book Cover
Adobe Illustrator
Adobe Photoshop- Business Card
- Brand Identity
- Catalogue
UI- Social Media Design
- Logo
- Presentation Design
- Video Advert
Figma
Adobe InDesign- Photo
- Brochure
- Artwork
- Web Design
- Infographic
- Illustration
- Pitch Deck
- Poster
Adobe Lightroom- Product Design
- Motion Graphic
- Postcard
- 3D Design
- Email Design
- Editorial Illustration
- Copywriting
Languages
- Spanish; CastilianFluent
- EnglishFluent
- Catalan; ValencianAdvanced
Industry experience
- Other
- Computers & Electronics
- Consumer Goods
- Education
- Gaming
- Manufacturing
- Media & Entertainment
- Retail
- Travel & Hospitality
- Healthcare
- Software & Internet
- Professional Services
Work experience· 24 roles
Led creative direction for digital campaigns and social-first content for wellness and consumer brands, leveraging AI tools to enhance efficiency and engagement. Oversaw printing department for healthcare and wellness clients with direct oversight of final production. Managed concept development, team collaboration, and final delivery of digital assets, video content, and branded social narratives. Created platform-native content (Reels, TikTok, Shorts) aligned with user behavior and brand voice. Presented creative proposals and managed client feedback. Developed storyboards and short/long form content for social media.
Led creative direction for digital campaigns and social-first content for wellness and consumer brands, leveraging AI tools for enhanced efficiency and engagement. Managed printing department for healthcare and wellness clients with direct oversight of final production. Oversaw concept development, team collaboration, and final delivery of digital assets, video content, and branded social narratives. Created platform-native content including Reels, TikTok, and Shorts aligned with brand voice and user behavior. Presented creative proposals and managed client feedback under pressure.
Led branding and design for global wine & spirits brands, creating cohesive brand ecosystems across web, social, and packaging. Directed cross-functional teams and mentored junior designers and editors to foster collaborative creative culture. Aligned creative concepts with strategic insights and business objectives to enhance brand relevance.
Education
Certifications and awards· 11
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