I'm a creative and proactive marketing and communications professional with a passion for music and digital media. With over two decades of experience, I've spearheaded successful campaigns for companies like KEY Production, Cineflix Rights and Hemingway Media, increasing engagement, brand awareness and growing audiences and sales. My expertise includes marketing strategy, content creation, digital campaigns, audiovisual production, photography, and project management. My background in journalism and photography gives me a sharp instinct for storytelling, particularly on social platforms. I’m experienced in creating engaging short-form videos for Instagram and TikTok, and I’m proficient with tools like Canva, Adobe Creative Suite, CapCut and Premiere Pro. I’m also familiar with paid media campaigns and performance tracking across multiple platforms. I'm passionate about creative content, and emerging digital trends, constantly exploring new channels to connect brands and artists with their audiences.

Lou Ca

I'm a creative and proactive marketing and communications professional with a passion for music and digital media. With over two decades of experience, I've spearheaded successful campaigns for companies like KEY Production, Cineflix Rights and Hemingway Media, increasing engagement, brand awareness and growing audiences and sales. My expertise includes marketing strategy, content creation, digital campaigns, audiovisual production, photography, and project management. My background in journalism and photography gives me a sharp instinct for storytelling, particularly on social platforms. I’m experienced in creating engaging short-form videos for Instagram and TikTok, and I’m proficient with tools like Canva, Adobe Creative Suite, CapCut and Premiere Pro. I’m also familiar with paid media campaigns and performance tracking across multiple platforms. I'm passionate about creative content, and emerging digital trends, constantly exploring new channels to connect brands and artists with their audiences.

Available to hire

I’m a creative and proactive marketing and communications professional with a passion for music and digital media. With over two decades of experience, I’ve spearheaded successful campaigns for companies like KEY Production, Cineflix Rights and Hemingway Media, increasing engagement, brand awareness and growing audiences and sales.

My expertise includes marketing strategy, content creation, digital campaigns, audiovisual production, photography, and project management.

My background in journalism and photography gives me a sharp instinct for storytelling, particularly on social platforms. I’m experienced in creating engaging short-form videos for Instagram and TikTok, and I’m proficient with tools like Canva, Adobe Creative Suite, CapCut and Premiere Pro. I’m also familiar with paid media campaigns and performance tracking across multiple platforms.

I’m passionate about creative content, and emerging digital trends, constantly exploring new channels to connect brands and artists with their audiences.

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Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Advanced

Work Experience

Marketing Manager at Key Production Group (Music)
December 1, 2024 - September 26, 2025
Led integrated marketing campaigns across digital channels, increasing brand visibility and driving growth; collaborated with internal teams and external partners; tracked KPIs and ROI.
Photographer & Content Creator at Freelance
September 1, 2008 - Present
Photographer and content creator specializing in live music, artists, and events; produced high-quality photo and video assets and social-media-ready content.
Digital Marketing & Artist Manager at Freelance
January 1, 2015 - Present
Developed and executed digital marketing strategies for artists; managed online presence and campaigns; built relationships with agencies and partners to drive growth.
Sales & Marketing Coordinator at Cineflix Rights (TV)
December 1, 2020 - September 26, 2025
Coordinated sales and marketing activities for international TV rights; produced campaign materials; organized participation at MIPCOM and MIPTV; contributed to CRM and web updates.
Marketing Manager at Hemingway Media (Music/Art Events)
December 31, 2016 - September 26, 2025
Managed marketing campaigns and event-driven marketing; built brand visibility and collaborated with cross-functional teams; utilized CRM and email marketing to engage audiences.

Education

BA Communications and Radio Production at ORT Technical Institute
January 1, 2003 - January 1, 2005
BA Music and Multimedia Arts Production at ORT Technical Institute
January 1, 2005 - January 1, 2007
Photography at University of Buenos Aires
January 1, 2008 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education