I am a Senior Graphic Designer with 25+ years of experience across branding, print and digital media. I am currently leading the full rebrand of BSRIA, transforming the organisation into a modern, unified visual identity. Alongside this, I run Loucreativa, my personal creative studio focused on motion, illustration and emerging AI tools. This ongoing creative exploration strengthens my innovation and adds strategic value to my design practice. I’m now seeking a Senior Designer, Lead Designer or Creative Direction role where I can contribute strong visual thinking, problem-solving and creative leadership to help brands evolve and stand out.…

Lou Sanchez Perez

I am a Senior Graphic Designer with 25+ years of experience across branding, print and digital media. I am currently leading the full rebrand of BSRIA, transforming the organisation into a modern, unified visual identity. Alongside this, I run Loucreativa, my personal creative studio focused on motion, illustration and emerging AI tools. This ongoing creative exploration strengthens my innovation and adds strategic value to my design practice. I’m now seeking a Senior Designer, Lead Designer or Creative Direction role where I can contribute strong visual thinking, problem-solving and creative leadership to help brands evolve and stand out.…

Available to hire

I am a Senior Graphic Designer with 25+ years of experience across branding, print and digital media. I am currently leading the full rebrand of BSRIA, transforming the organisation into a modern, unified visual identity.

Alongside this, I run Loucreativa, my personal creative studio focused on motion, illustration and emerging AI tools. This ongoing creative exploration strengthens my innovation and adds strategic value to my design practice. I’m now seeking a Senior Designer, Lead Designer or Creative Direction role where I can contribute strong visual thinking, problem-solving and creative leadership to help brands evolve and stand out.

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Language

Spanish; Castilian
Fluent
English
Fluent
Catalan; Valencian
Fluent

Work Experience

Creative Designer at Loucreativa
January 1, 2024 - November 10, 2025
Managed my own freelance design platform showcasing creativity through various mediums including print collateral, digital ads, and motion graphics while ensuring brand consistency and effective project management.
Senior Designer at Skanska
January 1, 2024 - January 1, 2024
Created visually captivating designs for multiple mediums, upheld brand identity, and managed projects from concept to completion while working closely with teams to ensure creativity and consistency.
Senior Designer at AllLed
January 1, 2017 - January 1, 2017
Worked on brand identity inception, managed design and launch of product catalogs, and created packaging and marketing materials leading to award-winning exhibition presentations.
Senior Designer at Creativeedge Agency
January 1, 2018 - January 1, 2018
Collaborated with major corporations to create captivating designs while mentoring junior designers and ensuring quality assurance.
Creative Director at LOU Magazine
January 1, 2013 - January 1, 2013
Launched and managed a free leisure magazine, overseeing all aspects from conceptualization to design and advertising sales, ensuring its sustainability.
Senior Graphic Designer at BSRIA
January 1, 2024 - November 12, 2025
Led the organisation’s full rebrand from legacy identity to a modern, unified visual system. Created a 70-page Brand Guidelines Book defining logo usage, typography, colour palettes, photography style, iconography, and layout systems. Ensured company-wide adoption of the new identity by developing PowerPoint templates, newsletter formats, report layouts, and marketing collateral. Designed and produced large-scale event graphics, including foamboard panels, exhibition signage, pull-up banners, and environmental displays to strengthen brand presence. Directed the visual transition across digital, print, and environmental touch-points, maintaining brand consistency during rollout.
Senior Graphic Designer at Creativeedge Agency
December 31, 2018 - December 31, 2018
Joined the company at its early stage (team of 4) and took full responsibility for developing the brand’s visual identity, communication, and design systems. Designed the complete product packaging range, catalogues, and promotional materials that shaped the company’s market presence and supported its growth. Created the company’s first product catalogue, setting the visual direction and tone that positioned AllLed as a recognisable and trusted brand in the LED lighting industry. Produced high-quality product photography, marketing assets, and exhibition display materials that drove stronger customer engagement and supported sales conversations. Designed and coordinated exhibition stands for industry events, helping attract distributors, partners, and new business opportunities. Managed Mailchimp campaigns and digital communication to expand brand visibility and customer reach. Contributed to award-winning exhibition designs recognised for presentation and visual impact.
Senior Graphic Designer at AllLed
December 31, 2017 - December 31, 2017
Delivered branding, editorial design, marketing materials, and visual identity development for local businesses and community projects. Designed brand marks, packaging, store signage, and promotional campaigns to support small business growth and visibility. Built strong client relationships based on collaboration, trust, and design clarity.
Creative Studio Founder at Loucreativa
December 31, 2013 - December 31, 2013
Founded and produced an independent lifestyle and culture magazine distributed across the Anoia region. Led editorial direction, graphic design, layout, advertising partnerships, print coordination, and creative strategy. Built and maintained relationships with local businesses, cultural institutions, and community groups to sustain the publication. Managed full production cycles from concept to final print run. Developed a clear visual identity that made the magazine a recognizable local brand.
Creative Director & Founder at Loumagazine
December 31, 2013 - December 31, 2013
Brand Identity & Visual Systems; Rebranding Strategy & Brand Guidelines; Editorial Design & Publication Layout; Digital Campaign & Social Media Design; Motion Graphics & Animated Visual Content; Art Direction for Events & Exhibitions; Packaging & Product Presentation; Photography Direction & Image Storytelling; Creative Concept Development; Team Collaboration & Stakeholder Communication; Workflow Optimisation & Design System Efficiency.
Founder at Loucreativa
December 31, 2013 - December 31, 2013
Founded and produced an independent lifestyle and culture magazine; led editorial direction, graphic design, layout, advertising partnerships, print coordination, and creative strategy; built relationships with local businesses and institutions; managed full production cycles from concept to final print; established a clear visual identity that made the magazine a recognizable local brand.
Founder at Loumagazine
December 31, 2013 - December 31, 2013
Brand Identity & Visual Systems; Rebranding Strategy & Brand Guidelines; Editorial Design & Publication Layout; Digital Campaign & Social Media Design; Motion Graphics & Animated Visual Content; Art Direction for Events & Exhibitions; Packaging & Product Presentation; Photography Direction & Image Storytelling; Creative Concept Development; Team Collaboration & Stakeholder Communication; Workflow Optimisation & Design System Efficiency.
Senior Graphic Designer at BSRIA
January 1, 2024 - November 14, 2025
Led the organisation’s full rebrand from legacy identity to a modern, unified visual system; created a 70-page Brand Guidelines Book defining logo usage, typography, colour palettes, photography style, iconography and layout systems; ensured company-wide adoption by developing PowerPoint templates, newsletter formats, report layouts and marketing collateral; designed large-scale event graphics and environmental displays; directed the visual transition across digital, print and environmental touchpoints.

Education

Master Graphic Designer at Ceina
January 1, 2005 - January 1, 2007
Direction and Administration of Business at Escaem
January 1, 1997 - January 1, 2000
Administrative Technician at Escaem
January 1, 1995 - January 1, 1997
Microsoft Office at Escaem
January 1, 1994 - January 1, 1995

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Real Estate & Construction, Manufacturing, Software & Internet
    paper Lou Sanchez · Portfolio Book 2025–2026
    This portfolio presents my work as a Senior Graphic Designer and Creative Artworker, with over 25 years of experience across branding, visual identity, editorial design, brochures, packaging, commercial graphics, events, and digital content. The projects included show a wide range of creative and technical skills: • Corporate rebranding and brand guideline development • Brochures and editorial publications • Packaging systems and product design • Exhibition graphics and large-format design • Digital campaigns, social media content, and web assets • AI-assisted creativity, motion experiments, and visual exploration I have worked with organisations such as BSRIA, Skanska, ALL LED, automotive brands, and multiple independent clients. My approach combines strong design craft with strategic thinking, ensuring clarity, consistency, and expressive visual communication across all formats. This portfolio also includes work from my creative studio Loucreativa, where I explore digital art, branding concepts, AI tools, and fast-cut motion editing to stay current and innovative. More work available at: https://www.twine.net/signin Instagram: https://www.twine.net/signin…