Creative Director, Branding, Visual Identity & Storytelling for Businesses Senior Graphic Designer with 25+ years of experience specialising in branding, visual identity and creative direction. I run Loucreativa, my personal creative studio, where I take on selected freelance projects and explore motion, illustration and emerging creative tools. I bring strong visual thinking, problem-solving and creative leadership, helping brands communicate with clarity and personality. I’m now seeking freelance or full-time Senior/Lead Designer roles where I can contribute strategic creativity and help brands evolve and stand out.…

LOU SANCHEZ

Creative Director, Branding, Visual Identity & Storytelling for Businesses Senior Graphic Designer with 25+ years of experience specialising in branding, visual identity and creative direction. I run Loucreativa, my personal creative studio, where I take on selected freelance projects and explore motion, illustration and emerging creative tools. I bring strong visual thinking, problem-solving and creative leadership, helping brands communicate with clarity and personality. I’m now seeking freelance or full-time Senior/Lead Designer roles where I can contribute strategic creativity and help brands evolve and stand out.…

Available to hire

Creative Director, Branding, Visual Identity & Storytelling for Businesses

Senior Graphic Designer with 25+ years of experience specialising in branding, visual identity and creative direction. I run Loucreativa, my personal creative studio, where I take on selected freelance projects and explore motion, illustration and emerging creative tools.

I bring strong visual thinking, problem-solving and creative leadership, helping brands communicate with clarity and personality. I’m now seeking freelance or full-time Senior/Lead Designer roles where I can contribute strategic creativity and help brands evolve and stand out.

See more

Language

Spanish; Castilian
Fluent
English
Fluent
Catalan; Valencian
Fluent

Work Experience

Creative Designer at Loucreativa
January 1, 2024 - November 10, 2025
Managed my own freelance design platform showcasing creativity through various mediums including print collateral, digital ads, and motion graphics while ensuring brand consistency and effective project management.
Senior Designer at Skanska
January 1, 2024 - January 1, 2024
Created visually captivating designs for multiple mediums, upheld brand identity, and managed projects from concept to completion while working closely with teams to ensure creativity and consistency.
Senior Designer at AllLed
January 1, 2017 - January 1, 2017
Worked on brand identity inception, managed design and launch of product catalogs, and created packaging and marketing materials leading to award-winning exhibition presentations.
Senior Graphic Designer at BSRIA
January 1, 2024 - November 12, 2025
Led the organisation’s full rebrand from legacy identity to a modern, unified visual system. Created a 70-page Brand Guidelines Book defining logo usage, typography, colour palettes, photography style, iconography, and layout systems. Ensured company-wide adoption of the new identity by developing PowerPoint templates, newsletter formats, report layouts, and marketing collateral. Designed and produced large-scale event graphics, including foamboard panels, exhibition signage, pull-up banners, and environmental displays to strengthen brand presence. Directed the visual transition across digital, print, and environmental touch-points, maintaining brand consistency during rollout.
Senior Graphic Designer at Creativeedge Agency
December 31, 2018 - December 31, 2018
Joined the company at its early stage (team of 4) and took full responsibility for developing the brand’s visual identity, communication, and design systems. Designed the complete product packaging range, catalogues, and promotional materials that shaped the company’s market presence and supported its growth. Created the company’s first product catalogue, setting the visual direction and tone that positioned AllLed as a recognisable and trusted brand in the LED lighting industry. Produced high-quality product photography, marketing assets, and exhibition display materials that drove stronger customer engagement and supported sales conversations. Designed and coordinated exhibition stands for industry events, helping attract distributors, partners, and new business opportunities. Managed Mailchimp campaigns and digital communication to expand brand visibility and customer reach. Contributed to award-winning exhibition designs recognised for presentation and visual impact.
Creative Director & Founder at Loumagazine
December 31, 2013 - December 31, 2013
Brand Identity & Visual Systems; Rebranding Strategy & Brand Guidelines; Editorial Design & Publication Layout; Digital Campaign & Social Media Design; Motion Graphics & Animated Visual Content; Art Direction for Events & Exhibitions; Packaging & Product Presentation; Photography Direction & Image Storytelling; Creative Concept Development; Team Collaboration & Stakeholder Communication; Workflow Optimisation & Design System Efficiency.

Education

Master Graphic Designer at Ceina
January 1, 2005 - January 1, 2007
Direction and Administration of Business at Escaem
January 1, 1997 - January 1, 2000
Administrative Technician at Escaem
January 1, 1995 - January 1, 1997
Microsoft Office at Escaem
January 1, 1994 - January 1, 1995

Qualifications

Microsoft Office
January 1, 1994 - January 1, 1995

Industry Experience

Media & Entertainment, Professional Services, Retail, Real Estate & Construction, Manufacturing, Software & Internet, Education
    uniE608 Meet the Designer – Visual Storytelling by Loucreativa
    This video is a personal introduction showcasing me as a brand designer and visual storyteller. Created for Instagram and social platforms, it combines motion design and visual storytelling to express my creative identity, style, and approach to branding. The animation reflects how I bring ideas to life through thoughtful design, creativity, and narrative — helping brands communicate clearly and emotionally.…
    uniE608 Loucreativa | Branding & Graphic Design Promo Video
    This short promo video was created to showcase my branding and graphic design services for Loucreativa. It highlights how clients can get in touch, my visual style, and the type of creative support I offer — including branding, social media graphics, flyers and brochures. Designed to be used across Instagram, Facebook and online platforms to attract small businesses and startups.…
    paper Lou Sanchez · Portfolio Book 2025–2026
    This portfolio presents my work as a Senior Graphic Designer and Creative Artworker, with over 25 years of experience across branding, visual identity, editorial design, brochures, packaging, commercial graphics, events, and digital content. The projects included show a wide range of creative and technical skills: • Corporate rebranding and brand guideline development • Brochures and editorial publications • Packaging systems and product design • Exhibition graphics and large-format design • Digital campaigns, social media content, and web assets • AI-assisted creativity, motion experiments, and visual exploration I have worked with organisations such as BSRIA, Skanska, ALL LED, automotive brands, and multiple independent clients. My approach combines strong design craft with strategic thinking, ensuring clarity, consistency, and expressive visual communication across all formats. This portfolio also includes work from my creative studio Loucreativa, where I explore digital art, branding concepts, AI tools, and fast-cut motion editing to stay current and innovative. More work available at: https://www.twine.net/signin Instagram: https://www.twine.net/signin…
    uniE608 Loucreativa – Christmas Campaign Visual & Motion Advert
    A festive Christmas promotional visual created for Loucreativa to showcase seasonal campaign design and visual storytelling. The concept combines magical, winter-inspired imagery with brand colours to communicate creativity, warmth and discovery — ideal for Christmas marketing, social media and digital campaigns. Designed to demonstrate how I develop campaign visuals that connect emotionally with audiences and support brand identity for small businesses and startups.…
    uniE608 Home Training Station — Brochure Design (Social Media Showcase Video)
    This project showcases the brochure design created for Home Training Station, presented here as a short video for social media to highlight the final layout and visual impact. The brochure was designed to communicate the brand’s unique training experience through a clean, modern layout, strong typography and carefully balanced imagery. The design focuses on clarity, hierarchy and brand consistency, ensuring the content is easy to read while visually engaging for potential clients. The video format was created to share the finished work across digital channels, demonstrating how visual mockup can be effectively presented for online promotion. Designed by Loucreativa.…
    uniE608 Skanska UK — Business Plan 2024 Document Design
    I designed a multi-page Business Plan document for Skanska UK, creating a clear, structured and visually engaging layout suitable for executive and stakeholder audiences. The design balances corporate clarity with modern visual storytelling, using strong typography, brand-consistent colour application and carefully integrated imagery and illustrations. The layout was developed to support complex information while remaining accessible, professional and aligned with Skanska’s established brand guidelines. This project demonstrates my experience in corporate document design, including business plans, reports and internal communications, where clarity, hierarchy and brand consistency are essential.…
    uniE608 Tranquil Garden Solutions — Logo & Brand Identity Design
    I designed a bespoke logo and one-page brand guide for Tranquil Garden Solutions, a business focused on calm, nature-inspired outdoor spaces. The identity combines organic illustration, soft botanical elements and a tranquil colour palette to reflect balance, care and professionalism. The logo was designed to work across digital and print applications, while the brand guide provides clear direction on logo usage, colours and visual tone to ensure consistency across future materials. This project was shared on Instagram as part of my portfolio, showcasing my approach to thoughtful, story-led branding for small businesses. Designed and created by Loucreativa.…