Lucie Mink is an art director and creative strategist specializing in visual storytelling, brand identity, and digital experiences. With a background in communications and over a decade working alongside artists, cultural institutions, and design-driven brands, she builds striking visual worlds that feel both intentional and accessible. Lucie is the founder of POSTERCHILD, a digital publication and creative studio supporting artists and cultural projects through art direction, brand strategy, web design, and editorial development. Her work often bridges traditional and future-facing mediums, with a growing practice in AI-generated imagery and digital art that explores aesthetics, narrative, and new forms of visual communication. Formerly in-house at the Vancouver Art Gallery, Lucie has led creative direction for public-facing campaigns, visual identities, and content strategies. Now based in Berlin, she is seeking opportunities with studios, agencies, and cultural organizations where she can expand her art direction practice across digital, experiential, and cross-disciplinary projects.

Lucie Mink

Lucie Mink is an art director and creative strategist specializing in visual storytelling, brand identity, and digital experiences. With a background in communications and over a decade working alongside artists, cultural institutions, and design-driven brands, she builds striking visual worlds that feel both intentional and accessible. Lucie is the founder of POSTERCHILD, a digital publication and creative studio supporting artists and cultural projects through art direction, brand strategy, web design, and editorial development. Her work often bridges traditional and future-facing mediums, with a growing practice in AI-generated imagery and digital art that explores aesthetics, narrative, and new forms of visual communication. Formerly in-house at the Vancouver Art Gallery, Lucie has led creative direction for public-facing campaigns, visual identities, and content strategies. Now based in Berlin, she is seeking opportunities with studios, agencies, and cultural organizations where she can expand her art direction practice across digital, experiential, and cross-disciplinary projects.

Available to hire

Lucie Mink is an art director and creative strategist specializing in visual storytelling, brand identity, and digital experiences. With a background in communications and over a decade working alongside artists, cultural institutions, and design-driven brands, she builds striking visual worlds that feel both intentional and accessible.

Lucie is the founder of POSTERCHILD, a digital publication and creative studio supporting artists and cultural projects through art direction, brand strategy, web design, and editorial development. Her work often bridges traditional and future-facing mediums, with a growing practice in AI-generated imagery and digital art that explores aesthetics, narrative, and new forms of visual communication.

Formerly in-house at the Vancouver Art Gallery, Lucie has led creative direction for public-facing campaigns, visual identities, and content strategies. Now based in Berlin, she is seeking opportunities with studios, agencies, and cultural organizations where she can expand her art direction practice across digital, experiential, and cross-disciplinary projects.

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Language

English
Fluent
Spanish; Castilian
Intermediate
French
Intermediate
German
Beginner

Work Experience

Freelance Art Director and Copywriter at Self-Employed
January 1, 2023 - November 5, 2025
Remotely worked with diverse clients from Canada via marketing agencies to bring branded visions to reality through art direction and copywriting.
Freelance Art Director and Copywriter at Self-Employed
January 1, 2021 - January 1, 2021
Freelance art direction and copywriting for diverse clients.

Education

Bachelor of Arts - Creative Industries at Toronto Metropolitan University
January 11, 2030 - November 5, 2025
Certificate - Fashion Industry Essentials at Parsons School of Design, The New School
January 11, 2030 - November 5, 2025
Certificate - Creative Writing in Non-Fiction at Simon Fraser University
January 11, 2030 - November 5, 2025

Qualifications

Certificate - Fashion Industry Essentials
January 11, 2030 - November 5, 2025
Certificate - Creative Writing in Non-Fiction
January 11, 2030 - November 5, 2025
Bachelor of Arts - Creative Industries
January 11, 2030 - November 5, 2025

Industry Experience

Media & Entertainment, Professional Services