Lucie Mink is an art director and creative strategist specializing in visual storytelling, brand identity, and digital experiences. With a background in communications and over a decade working alongside artists, cultural institutions, and design-driven brands, she builds striking visual worlds that feel both intentional and accessible.
Lucie is the founder of POSTERCHILD, a digital publication and creative studio supporting artists and cultural projects through art direction, brand strategy, web design, and editorial development. Her work often bridges traditional and future-facing mediums, with a growing practice in AI-generated imagery and digital art that explores aesthetics, narrative, and new forms of visual communication.
Formerly in-house at the Vancouver Art Gallery, Lucie has led creative direction for public-facing campaigns, visual identities, and content strategies. Now based in Berlin, she is seeking opportunities with studios, agencies, and cultural organizations where she can expand her art direction practice across digital, experiential, and cross-disciplinary projects.
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