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I am a dynamic marketing professional with over thirteen years’ experience leading strategic campaigns, driving brand growth, and developing innovative social media strategies. I combine creativity with data-driven insight to deliver engaging multi-channel campaigns that increase awareness, generate leads, and boost revenue. With strong communication and leadership skills, I excel at building stakeholder relationships, aligning teams with organisational goals, and streamlining processes to improve efficiency. I am passionate about brand development, community engagement, and bringing fresh ideas to deliver measurable impact.…I am a dynamic marketing professional with over thirteen years’ experience leading strategic campaigns, driving brand growth, and developing innovative social media strategies. I combine creativity with data-driven insight to deliver engaging multi-channel campaigns that increase awareness, generate leads, and boost revenue. With strong communication and leadership skills, I excel at building stakeholder relationships, aligning teams with organisational goals, and streamlining processes to improve efficiency. I am passionate about brand development, community engagement, and bringing fresh ideas to deliver measurable impact.

Lucy Baylis

Marketing Strategist, Brand Designer, Copywriter, +4

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I am a dynamic marketing professional with over thirteen years’ experience leading strategic campaigns, driving brand growth, and developing innovative social media strategies. I combine creativity with data-driven insight to deliver engaging multi-channel campaigns that increase awareness, generate leads, and boost revenue. With strong communication and leadership skills, I excel at building stakeholder relationships, aligning teams with organisational goals, and streamlining processes to improve efficiency. I am passionate about brand development, community engagement, and bringing fresh ideas to deliver measurable impact.…I am a dynamic marketing professional with over thirteen years’ experience leading strategic campaigns, driving brand growth, and developing innovative social media strategies. I combine creativity with data-driven insight to deliver engaging multi-channel campaigns that increase awareness, generate leads, and boost revenue. With strong communication and leadership skills, I excel at building stakeholder relationships, aligning teams with organisational goals, and streamlining processes to improve efficiency. I am passionate about brand development, community engagement, and bringing fresh ideas to deliver measurable impact.

Available to hire

I am a dynamic marketing professional with over thirteen years’ experience leading strategic campaigns, driving brand growth, and developing innovative social media strategies.
I combine creativity with data-driven insight to deliver engaging multi-channel campaigns that increase awareness, generate leads, and boost revenue. With strong communication and leadership skills, I excel at building stakeholder relationships, aligning teams with organisational goals, and streamlining processes to improve efficiency. I am passionate about brand development, community engagement, and bringing fresh ideas to deliver measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at The British Franchise Association

August 1, 2025 - September 26, 2025

Led marketing strategy, content strategy and bi-monthly digital magazine management; developed email communication strategy, copywriting and delivery; provided senior leadership input in strategic planning and growth initiatives; performed performance analysis with KPI/OKR reporting; managed member engagement, partnerships and stakeholder relations.

Social Media Manager at Gemporia

January 1, 2025 - September 26, 2025

Led social media team, developed multi-platform content strategy, coordinated across Ecommerce and TV Sales; developed campaigns, analyzed performance and reported results; grew TikTok channel, integrated Shop features and optimised livestreams for revenue; engaged audiences and performed social listening.

Marketing Manager at Tumble Tots (UK) Ltd

March 1, 2023 - September 26, 2025

Managed national marketing campaigns across digital, TV and print; planned seasonal campaigns, events and promotions for members and franchisees; provided franchisee marketing support, training and regional growth initiatives; developed creative campaigns and managed brand across channels; planned budgets and improved efficiency; developed corporate partnerships.

General Manager at The Cricketers Arms

January 1, 2024 - September 26, 2025

Overseeing day-to-day operations and team performance; recruited, trained and managed staff; delivered excellent customer service and community engagement; controlled stock and supplier relationships; managed budgeting, cost optimization and promotions; ensured venue standards and compliance during events.

Marketing Executive/Manager at Arden Estate Agents Ltd

June 1, 2017 - September 26, 2025

Graphic design, brand management and creative asset development; managed email and digital marketing campaigns; CRM management and customer journey optimization; traditional advertising, direct mail and local market development; CSR, sponsorships and community engagement; compliance, staff training and HR/administrative duties.

Community Fundraiser at Mary Stevens Hospice

September 1, 2015 - September 26, 2025

Fundraising campaign planning, delivery and promotion; marketing, communications and brand awareness initiatives; donor stewardship, relationship management and supporter care; community outreach, media relations and public representation; volunteer recruitment, coordination and training; corporate partnerships and sponsorship acquisition.

Community Fundraiser at Primrose Hospice

October 1, 2014 - September 26, 2025

Fundraising campaigns, marketing and brand awareness; donor relations, corporate sponsorships, events; community outreach and supporter engagement.