I'm a bilingual content strategist and social media manager with over a decade of experience creating performance-driven content for brands like TheaterEars, FIU, Sony Music, and Talenthouse. I specialize in crafting engaging digital stories, producing short-form video content, and developing cross-platform strategies that drive results.…

LUIS G. MORENO

I'm a bilingual content strategist and social media manager with over a decade of experience creating performance-driven content for brands like TheaterEars, FIU, Sony Music, and Talenthouse. I specialize in crafting engaging digital stories, producing short-form video content, and developing cross-platform strategies that drive results.…

Available to hire

I’m a bilingual content strategist and social media manager with over a decade of experience creating performance-driven content for brands like TheaterEars, FIU, Sony Music, and Talenthouse. I specialize in crafting engaging digital stories, producing short-form video content, and developing cross-platform strategies that drive results.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Social Media Marketing Manager at TheaterEars App
April 1, 2023 - Present
Produced influencer-style content for Instagram Reels, TikTok, and YouTube Shorts using CapCut. Led influencer outreach and bilingual creator partnerships to amplify brand presence. Organized private screening events, captured content, and produced video ads featuring app demos, testimonials, and CTAs.
Content Strategist at Florida International University
June 1, 2024 - January 1, 2025
Developed and implemented platform growth strategies using performance analytics and SEO best practices. Launched new accounts and oversaw consistent growth in engagement. Produced reports to guide optimization of online presence and increase search engine rankings.
Social Media & Web Content Manager at Talenthouse
December 1, 2021 - April 1, 2023
Boosted engagement from 1-2% to 4-6% through targeted content and audience-specific campaigns. Managed content calendars and led global social media team. Created bilingual (English/Spanish) content tailored to diverse demographics.
Social Media Manager at ShiftPixy
January 1, 2021 - December 1, 2021
Managed YouTube content and supported live/virtual marketing events. Monitored trends to craft timely, relevant content strategies.
YouTube Optimization Manager at Sony Music Entertainment
November 1, 2019 - June 1, 2020
Optimized YouTube content for reach and monetization using analytics and SEO. Boosted followers through cross-platform content strategy.
Web Content Analyst at Ellucian
November 1, 2017 - November 1, 2019
Directed SEO-optimized content strategies for college websites, achieving top rankings. Coordinated with stakeholders to streamline messaging and branding.
Web Support Specialist at Canon U.S.A., Inc.
April 1, 2011 - November 1, 2017
Developed bilingual content for Latin America Division. Managed web updates and communications in collaboration with key teams.

Education

Master of Science at Mercy University
January 11, 2030 - February 24, 2026
Bachelor of Science at New York Institute of Technology
January 11, 2030 - February 24, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment

Skills

Experience Level