Hi, my name is Luiz Lima, and I am based in Whanganui, New Zealand. I use brand storytelling as a strategic tool to build customer trust and drive long-term business growth. My focus is on creating comprehensive brand ecosystems while leading the digital strategies and community growth initiatives that ensure their long-term sustainability. Core Expertise: • Strategic Vision & Alignment: Experienced at defining and maintaining a vision for complex, multi-year projects, involving diverse creative and technical teams. • Operational Leadership: Knowledgeable in managing global, remote teams and optimizing production workflows to deliver high-quality products on tight deadlines. • Complex Problem-Solving: Proven track record of solving complex logistical challenges by building systems that increase both speed and accuracy, a skill applied successfully in both international education and high-pressure creative production. • Revenue Growth & Market Validation: Proven ability to secure capital through crowdfunding and build sustainable, recurring revenue models via community-driven subscription platforms. • Stakeholder & Relationship Management: Skilled in negotiating and managing partnerships and community relationships to expand brand reach.…

Luiz Henrique Lima Sebastião

Hi, my name is Luiz Lima, and I am based in Whanganui, New Zealand. I use brand storytelling as a strategic tool to build customer trust and drive long-term business growth. My focus is on creating comprehensive brand ecosystems while leading the digital strategies and community growth initiatives that ensure their long-term sustainability. Core Expertise: • Strategic Vision & Alignment: Experienced at defining and maintaining a vision for complex, multi-year projects, involving diverse creative and technical teams. • Operational Leadership: Knowledgeable in managing global, remote teams and optimizing production workflows to deliver high-quality products on tight deadlines. • Complex Problem-Solving: Proven track record of solving complex logistical challenges by building systems that increase both speed and accuracy, a skill applied successfully in both international education and high-pressure creative production. • Revenue Growth & Market Validation: Proven ability to secure capital through crowdfunding and build sustainable, recurring revenue models via community-driven subscription platforms. • Stakeholder & Relationship Management: Skilled in negotiating and managing partnerships and community relationships to expand brand reach.…

Available to hire

Hi, my name is Luiz Lima, and I am based in Whanganui, New Zealand. I use brand storytelling as a strategic tool to build customer trust and drive long-term business growth.
My focus is on creating comprehensive brand ecosystems while leading the digital strategies and community growth initiatives that ensure their long-term sustainability.

Core Expertise:

• Strategic Vision & Alignment: Experienced at defining and maintaining a vision for complex, multi-year projects, involving diverse creative and technical teams.

• Operational Leadership: Knowledgeable in managing global, remote teams and optimizing production workflows to deliver high-quality products on tight deadlines.

• Complex Problem-Solving: Proven track record of solving complex logistical challenges by building systems that increase both speed and accuracy, a skill applied successfully in both international education and high-pressure creative production.

• Revenue Growth & Market Validation: Proven ability to secure capital through crowdfunding and build sustainable, recurring revenue models via community-driven subscription platforms.

• Stakeholder & Relationship Management: Skilled in negotiating and managing partnerships and community relationships to expand brand reach.

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Language

English
Advanced
Portuguese
Fluent

Work Experience

Creative Director at Black Forge Games Ltd
July 1, 2018 - February 1, 2026
Co-founded Black Forge Games and led the creation of immersive, narrative-driven IPs, architecting the brand from concept to commercial success and building the operational and marketing engines to scale recurring revenue.
IP Architect & Narrative Lead at Black Forge Games Ltd
July 1, 2018 - February 1, 2026
Orchestrated end-to-end development of complex character arcs and lore to ensure a cohesive brand identity.
Homestay Coordinator at Host Families New Zealand
August 1, 2019 - August 1, 2020
Responsible for end-to-end placement of international students with NZ host families, ensuring rigorous safety standards and seamless cultural transitions during a period of high-volume enrolment (Pre-Covid).
Homestay Coordinator at Host Families New Zealand
August 1, 2022 - October 1, 2024
Facilitated real-time operations and safety protocols, focusing on cultural integration, student safety and continuous refinement of internal matching workflows.
Retail Operations Manager at Armageddon Expo (NZ) – Super Gifts
January 1, 2014 - January 1, 2018
Led a team of up to 10 staff in a high-traffic retail environment, driving peak performance and high customer service standards during nationwide tours; managed cash reconciliation, sales strategies and operational agility.
Retail Banking Assistant (Client Services) at Banco do Brasil
January 1, 2008 - December 1, 2010
Consistently met and exceeded sales targets for insurance policies, credit products, and capitalization plans through proactive client engagement; contributed to digital transformation by automating ATM channels and improving wait times.

Education

Film/Cinema/Video Studies – Major in Film at Victoria University of Wellington
January 1, 2015 - January 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Education, Retail, Professional Services
    paper Tenjin - The Cursed Scholar (Kickstarter/Crowdfunding)

    Tenjin was a masterclass in creative problem-solving. Beyond managing the project’s lifecycle, I acted as the Narrative Architect, crafting the character’s setting and lore. To share this story, I collaborated on a short story book and designed a high-conversion landing page that prioritized narrative clarity.

    When the project faced visibility challenges, I approached marketing as a new “puzzle” to solve—teaching myself Facebook’s systems from the ground up to achieve exceptional reach. I also worked with Chinese manufacturers to develop premium packaging that reflected the soul of our Brand.

    paper Black Forge Games Ltd

    I tasked myself with building a global tabletop & 3D Printable brand from concept to commercial success. I lead the dual strategy of architecting immersive, narrative-driven intellectual properties while designing the operational and marketing engines needed to scale a recurring-revenue business.

    • IP Architect & Narrative Lead: Orchestrated the end-to-end creation of the Blood Oak universe, managing the development of complex character arcs and lore to ensure a cohesive brand identity.

    • Capital & Revenue Growth: Spearheaded three successful Kickstarter campaigns; scaled a profitable Patreon subscription model for digital assets.

    • Global Team Management: Direct a multidisciplinary remote team of sculptors and artists; implemented agile production workflows to maintain a reliable release schedule.

    • Performance Marketing: Engineered and optimized Meta ad suites focused on direct-to-consumer conversion, driving significant ROI and website traffic.

    • Creative Systems Design: Translated the company’s rich lore into engaging and competitive game mechanics.

    • Product Design & UX: Ensured player empowerment through rigorous balancing and a human-first approach to complexity.

    • Game Mechanics & Strategy: Focused on creating systems that feel natural and rewarding, enhancing player experience.