Luiz Henrique Lima Sebastião

Tenjin was a masterclass in creative problem-solving. Beyond managing the project’s lifecycle, I acted as the Narrative Architect, crafting the character’s setting and lore. To share this story, I collaborated on a short story book and designed a high-conversion landing page that prioritized narrative clarity.

When the project faced visibility challenges, I approached marketing as a new “puzzle” to solve—teaching myself Facebook’s systems from the ground up to achieve exceptional reach. I also worked with Chinese manufacturers to develop premium packaging that reflected the soul of our Brand.

I tasked myself with building a global tabletop & 3D Printable brand from concept to commercial success. I lead the dual strategy of architecting immersive, narrative-driven intellectual properties while designing the operational and marketing engines needed to scale a recurring-revenue business.

• IP Architect & Narrative Lead: Orchestrated the end-to-end creation of the Blood Oak universe, managing the development of complex character arcs and lore to ensure a cohesive brand identity.

• Capital & Revenue Growth: Spearheaded three successful Kickstarter campaigns; scaled a profitable Patreon subscription model for digital assets.

• Global Team Management: Direct a multidisciplinary remote team of sculptors and artists; implemented agile production workflows to maintain a reliable release schedule.

• Performance Marketing: Engineered and optimized Meta ad suites focused on direct-to-consumer conversion, driving significant ROI and website traffic.

• Creative Systems Design: Translated the company’s rich lore into engaging and competitive game mechanics.

• Product Design & UX: Ensured player empowerment through rigorous balancing and a human-first approach to complexity.

• Game Mechanics & Strategy: Focused on creating systems that feel natural and rewarding, enhancing player experience.