Tenjin - The Cursed Scholar (Kickstarter/Crowdfunding)

Tenjin was a masterclass in creative problem-solving. Beyond managing the project’s lifecycle, I acted as the Narrative Architect, crafting the character’s setting and lore. To share this story, I collaborated on a short story book and designed a high-conversion landing page that prioritized narrative clarity.

When the project faced visibility challenges, I approached marketing as a new “puzzle” to solve—teaching myself Facebook’s systems from the ground up to achieve exceptional reach. I also worked with Chinese manufacturers to develop premium packaging that reflected the soul of our Brand.