Hi, I'm Salooni Rizvi, a Strategic Brand Designer with over 3 years of experience creating distinctive visual identities and conversion-focused design systems. I specialize in brand identity, web design, and marketing assets—helping brands communicate clearly and confidently across every touchpoint from logos and websites to social media and print. I love collaborating with clients to understand their business goals and translate them into impactful design solutions that not only look great but also drive real results. Whether it's crafting brand guidelines or designing digital assets, I'm passionate about delivering high-quality, consistent designs that make a difference.…

Salooni Rizvi

Hi, I'm Salooni Rizvi, a Strategic Brand Designer with over 3 years of experience creating distinctive visual identities and conversion-focused design systems. I specialize in brand identity, web design, and marketing assets—helping brands communicate clearly and confidently across every touchpoint from logos and websites to social media and print. I love collaborating with clients to understand their business goals and translate them into impactful design solutions that not only look great but also drive real results. Whether it's crafting brand guidelines or designing digital assets, I'm passionate about delivering high-quality, consistent designs that make a difference.…

Available to hire

Hi, I’m Salooni Rizvi, a Strategic Brand Designer with over 3 years of experience creating distinctive visual identities and conversion-focused design systems. I specialize in brand identity, web design, and marketing assets—helping brands communicate clearly and confidently across every touchpoint from logos and websites to social media and print.

I love collaborating with clients to understand their business goals and translate them into impactful design solutions that not only look great but also drive real results. Whether it’s crafting brand guidelines or designing digital assets, I’m passionate about delivering high-quality, consistent designs that make a difference.

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Language

English
Fluent
Dutch
Intermediate
Hindi
Fluent
Urdu
Fluent

Work Experience

Freelance Brand Designer at Luno Studio
April 1, 2025 - Present
Develop brand identities from concept to execution, including logos, color systems, and typography. Design digital assets across web, mobile, and social platforms including UI, landing pages, and social media kits. Collaborate directly with clients to understand business goals and translate them into impactful design solutions. Create brand guidelines and visual systems ensuring consistency across touchpoints. Deliver mockups, print-ready materials, and brand collateral such as packaging, ads, and merchandise. Manage multiple projects independently, meeting deadlines and maintaining high design standards.
Visual Designer at FeedbackFruits
November 30, 2024 - July 14, 2025
Bridged design and marketing teams to deliver cohesive, impactful visuals across digital and print. Interpreted design briefs and aligned with stakeholders to define clear goals and outcomes. Designed intuitive website interfaces to improve UX and engagement. Created infographics, one-pagers, and e-books to simplify complex ideas for broad audiences. Led campaign visuals, adapting creatives based on A/B testing and audience data. Developed branded presentation templates for internal and external use. Built and maintained a scalable Figma design system for web and marketing assets. Designed print collateral and event materials ensuring brand consistency and quality. Created brand merchandise, illustrations, and icons to strengthen visual identity.
Design Intern at Innovation Boosters
April 30, 2022 - July 14, 2025
Collaborated with the Strategy & Proposition team to design and implement innovative experiments, translating insights into visually engaging outputs. Created dynamic infographics, slide templates, and presentation materials for client engagements and internal use. Designed custom product packaging by interpreting client requirements and incorporating branding and market trends. Produced graphic elements such as logos, icons, and illustrations to enhance branding of experiments and campaigns. Developed user-centric designs for websites and mobile applications alongside multimedia content for social media, including static ads, videos, and GIFs. Designed and delivered multiple creative variations of landing pages and advertisements for A/B testing, ensuring alignment with audience segmentation and campaign objectives. Contributed to creative direction by curating and presenting mood boards, color palettes, and storyboards to guide design processes.

Education

B.Pharma at BBDNITM, India
January 1, 2010 - December 31, 2014
PGDM (Human Resource Managment) at NMIMS, India
January 1, 2014 - December 31, 2016

Qualifications

Branding: The Creative Journey Specialization - IE Business School
January 1, 2024 - December 31, 2024
Graphic Design Masterclass - Udemy
January 1, 2021 - December 31, 2021
MS Office - NIIT
January 1, 2014 - December 31, 2014

Industry Experience

Professional Services, Media & Entertainment, Retail, Software & Internet, Other
    paper Twigglr - Brand Identity

    Twigglr is a group communication tool designed for small and medium-sized businesses, helping them manage customer chats, appointments, and notifications all in one place. I was brought in to create a comprehensive visual identity, encompassing the logo and brand system, website design, social media assets, and merchandise.

    Challenge: Twigglr needed more than just a visual refresh; it required a distinct identity that could convey trust, accessibility, and modernity, without sacrificing the human touch.

    Key challenges included:

    -Creating a logo that feels playful but scalable across all media (including app icons)

    -Building a visual language that is vibrant, functional, and flexible for digital and print assets

    -Designing a website that’s not only visually engaging, but also intuitive and conversion-friendly

    -Ensuring consistency across brand touchpoints—from social media templates to merch items

    Results:
    -A bold, modern logo system with a friendly wordmark and recognizable icon

    -A flexible visual identity: vibrant greens, rounded typography, and clean UI components

    -A responsive, conversion-focused website that clearly communicates features and value

    -Consistent brand extensions across social media, merch, and marketing assets