I am a results-driven marketing graduate from Texas A&M University with a BA in Communication and a Business minor. I specialize in leveraging marketing principles and AI-inspired strategies to optimize digital campaigns and drive engagement. In my hands-on roles, I’ve built vibrant social content, managed high-volume communities, and supported brand communication across channels with creativity and data-driven insight. Through experiences at Aggieland Outfitters, TAMU PRISM, and other student roles, I’ve refined my skills in video production, design, and storytelling, always aiming to elevate brands and create meaningful connections with audiences.

Lydia Mercado

I am a results-driven marketing graduate from Texas A&M University with a BA in Communication and a Business minor. I specialize in leveraging marketing principles and AI-inspired strategies to optimize digital campaigns and drive engagement. In my hands-on roles, I’ve built vibrant social content, managed high-volume communities, and supported brand communication across channels with creativity and data-driven insight. Through experiences at Aggieland Outfitters, TAMU PRISM, and other student roles, I’ve refined my skills in video production, design, and storytelling, always aiming to elevate brands and create meaningful connections with audiences.

Available to hire

I am a results-driven marketing graduate from Texas A&M University with a BA in Communication and a Business minor. I specialize in leveraging marketing principles and AI-inspired strategies to optimize digital campaigns and drive engagement. In my hands-on roles, I’ve built vibrant social content, managed high-volume communities, and supported brand communication across channels with creativity and data-driven insight.

Through experiences at Aggieland Outfitters, TAMU PRISM, and other student roles, I’ve refined my skills in video production, design, and storytelling, always aiming to elevate brands and create meaningful connections with audiences.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Social Media Marketing Team at Aggieland Outfitters
March 1, 2025 - Present
Drive a 16% increase in Instagram following (12,000+ new followers) through end-to-end production of high-engagement video content; manage and expand presence across TikTok, Facebook, and Pinterest utilizing Adobe Photoshop to design high-impact visual assets. Produce consistent viral Instagram Reels with top-performing content exceeding 60,000+ views by applying data-driven insights and platform analytics to optimize content for audience retention. Streamline brand communication by managing high-volume direct messages and public comments, enhancing brand sentiment and fostering long-term engagement for a combined community of 170,000+ followers across all platforms.
Seasonal Retail Associate at Little Words Project
December 1, 2024 - March 1, 2025
Facilitated high-volume retail operations using Shopify, maintaining 100% accuracy in financial transactions during peak holiday season. Conceptualized and designed in-store promotional signage, implementing brand-consistent aesthetics to highlight sales. Directed end-to-end 'Beading Appointment' experience, including calendar management, client scheduling, and leading 1-on-1 instructional workshops.
Consulting Team Member at TAMU PRISM
January 1, 2025 - May 1, 2025
Collaborated on a cross-functional consulting team to execute hands-on marketing projects, delivering strategic solutions tailored to client needs. Developed high-performance social media content, utilizing Reels and interactive Stories to drive digital growth and community interaction for clients.
Volunteer Notetaker at Peer Notetaker
September 1, 2023 - December 1, 2024
Synthesized complex lecture materials into structured, high-quality notes for students with disabilities, facilitating academic accessibility and ensuring equal information access.

Education

Bachelor of Arts in Communication at Texas A&M University, College Station, Texas
January 11, 2030 - May 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Education, Professional Services