Mike Clements

Discover an award-winning designer with agency-honed skills and years of industry experience harnessing traditional and digital media to create focused and highly engaging brand interactions.

Nikkiso Clean Energy & Industrial Gases – Senior Graphic Designer
August 2021 to November 2024
• Worked with subject matter experts and stakeholders worldwide to navigate the highly technical and esoteric concepts related to clean energy and industrial gases.
• Provided concept-to-deployment design for the global organization in designing, ideating, and producing collateral, content, and assets.
• Produced video, motion graphics, and animated content for various corporate needs.
• Coordinated trade show booth design with booth engineers and vendors and produced finished graphics for extensive large shows.
• Provided art direction and supervision for video and photo shoots.
• Coordinated with contractors in the development of branded collateral and content.
• Worked to simplify and organize a complex ecosystem of project files, assets, and reference material across multiple locations and outside vendors.
• Researched, developed, and deployed Digital Asset Management systems for the global distribution of brand assets, photography, content, collateral, and templates.
• Worked extensively with remote teams to create focused content and campaigns for key senior management directives.

Lancer Orthodontics, Inc. – Senior Graphic Designer
May 2017 to April 2020
• Developed a cohesive brand identity across multiple channels and media, turning a disconnected collection of brands, packaging, and branded products into a cohesive, recognizable, and unified brand and family of products.
• Developed and curated a unified media library, collecting all the company’s visual assets in one organized location – empowering all company members in their sales and marketing efforts while ensuring that the company told a consistent story.
• Coordinated and took control of various social media channels for the company, many of which had been abandoned and were inaccessible. An ongoing strategy for consistent engagement and brand storytelling was then rolled out.
• Developed strategies, content, and collateral to support the company’s current marketing and sales efforts and ongoing growth.
• Curated, developed content and developed a dramatically re-designed product catalog that caught the attention of customers and the industry.
• Developed a highly recognizable visual presence for trade shows and events.
• Created product families and packaging, which plan for expansion.
• Developed a scaling roll-out for online product sales.
• Provided sales staff with a library of approved collateral and regularly updated sales materials.

Mike Clements Design — Senior Graphic Designer / Creative Director / Owner
August 2003 to May 2017

FN Interactive — Director of Creative
May 2008 to Aug 2009

E Factor Media, Inc. — Creative Director
Feb 1998 to Aug 2003