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I'm a creative and strategic marketing and communications professional with over ten years' experience across both commercial and public sector environments. I specialise in developing insight-led campaigns that drive engagement, behaviour change and measurable business outcomes, combining strong storytelling with a clear focus on growth and return on investment. I'm naturally curious about what motivates audiences and use that understanding to create content that connects and converts. Alongside strategy, I bring hands-on expertise in content creation, video production and design, and stay up to date with evolving digital tools and trends to ensure my work remains effective, relevant and results-driven.…I'm a creative and strategic marketing and communications professional with over ten years' experience across both commercial and public sector environments. I specialise in developing insight-led campaigns that drive engagement, behaviour change and measurable business outcomes, combining strong storytelling with a clear focus on growth and return on investment. I'm naturally curious about what motivates audiences and use that understanding to create content that connects and converts. Alongside strategy, I bring hands-on expertise in content creation, video production and design, and stay up to date with evolving digital tools and trends to ensure my work remains effective, relevant and results-driven.

Melissa Cooper

Content Creator, Copywriter, Content Strategist, +5

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I'm a creative and strategic marketing and communications professional with over ten years' experience across both commercial and public sector environments. I specialise in developing insight-led campaigns that drive engagement, behaviour change and measurable business outcomes, combining strong storytelling with a clear focus on growth and return on investment. I'm naturally curious about what motivates audiences and use that understanding to create content that connects and converts. Alongside strategy, I bring hands-on expertise in content creation, video production and design, and stay up to date with evolving digital tools and trends to ensure my work remains effective, relevant and results-driven.…I'm a creative and strategic marketing and communications professional with over ten years' experience across both commercial and public sector environments. I specialise in developing insight-led campaigns that drive engagement, behaviour change and measurable business outcomes, combining strong storytelling with a clear focus on growth and return on investment. I'm naturally curious about what motivates audiences and use that understanding to create content that connects and converts. Alongside strategy, I bring hands-on expertise in content creation, video production and design, and stay up to date with evolving digital tools and trends to ensure my work remains effective, relevant and results-driven.

Available to hire

I’m a creative and strategic marketing and communications professional with over ten years’ experience across both commercial and public sector environments. I specialise in developing insight-led campaigns that drive engagement, behaviour change and measurable business outcomes, combining strong storytelling with a clear focus on growth and return on investment. I’m naturally curious about what motivates audiences and use that understanding to create content that connects and converts. Alongside strategy, I bring hands-on expertise in content creation, video production and design, and stay up to date with evolving digital tools and trends to ensure my work remains effective, relevant and results-driven.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing and Social Media Manager at The Pink Pig Farm

August 1, 2023 - Present

In this part-time role, I take full ownership of social media and online marketing across both B2C and B2B channels. I operate as a self-directing individual managing stakeholder needs, priorities and seasonal demand. I lead on the creation and delivery of all content, from concept through to execution, including videography, photography, design and copywriting, ensuring a consistent and engaging brand presence.

Marketing Manager at NHS Humber and North Yorkshire Integrated Care Board

April 1, 2023 - Present

In this part-time role, I lead the development, delivery and evaluation of insight-led marketing campaigns. I start with an analytical review of our insight, followed by co-production with experts by experience to shape campaign direction. I'm hands-on in delivery, managing multiple projects at once from strategic decision making, budgeting and reporting to copywriting, design and filmmaking.

Senior Communications Manager at NHS Hull Clinical Commissioning Group

April 1, 2023 - October 19, 2025

Led the annual marketing strategy; line-managed junior team members; managed a busy press office; developed digital storytelling and content creation; integrated internal communications via Mailchimp; measured programme success against KPIs and reported to Chief Officer and Board on a quarterly basis; contributed to social media growth and online presence.

Account Manager at Act PR

January 1, 2021 - April 1, 2023

In this part-time role, I fully managed one client, working closely with the Senior Team to develop and deliver the group marketing strategy. I took a proactive approach in building relationships with stakeholders and applying my knowledge across various digital platforms.

Communications Manager at NHS Hull Clinical Commissioning Group

September 1, 2018 - April 1, 2023

As Communications Manager, I led the annual campaign strategy, line-managed and mentored junior team members, and managed our busy press office and engagement calendar. I worked closely with stakeholders and individuals with lived experience to shape campaigns, using their insight to develop our strategy.

Communications Officer at Doncaster Children's Services Trust

September 1, 2018 - October 19, 2025

Lead for fostering a comprehensive marketing strategy; managed media engagement, copywriting, asset design; produced newsletters and case studies; submitted national award nominations; managed Google AdWords and PPC campaigns; supported press office; organized photo calls; internal communications using Mailchimp; budget and supplier management.

Senior Communications Officer at NHS Hull Clinical Commissioning Group

April 1, 2016 - May 1, 2018

This role was largely around developing our online presence and content creation. I authored and managed our Facebook, Twitter, Instagram and Snapchat accounts.

Communications Officer at NHS Hull Clinical Commissioning Group

April 1, 2016 - October 19, 2025

Led online presence and content creation; launched and managed the organisation’s website; produced video content and SEO-focused case studies; managed press office; created newsletters and social media assets; organized press calls and media briefings; managed internal communications via Mailchimp across ~1,000 staff.