Based in Milan, Italy, I work as a freelance designer and creative consultant specializing in photography, illustration, content creation, and visual storytelling. My practice blends fashion, art, and culture with a focus on building visual identities and telling stories that feel bold, personal, and memorable. Over time, I’ve had the chance to collaborate with emerging brands, studios, and independent projects, which has shaped my multidisciplinary approach. Inspired by visionaries like Franca Sozzani, I strive to push boundaries, craft innovative campaigns, and use design as a force for positive change.

Mary

Based in Milan, Italy, I work as a freelance designer and creative consultant specializing in photography, illustration, content creation, and visual storytelling. My practice blends fashion, art, and culture with a focus on building visual identities and telling stories that feel bold, personal, and memorable. Over time, I’ve had the chance to collaborate with emerging brands, studios, and independent projects, which has shaped my multidisciplinary approach. Inspired by visionaries like Franca Sozzani, I strive to push boundaries, craft innovative campaigns, and use design as a force for positive change.

Available to hire

Based in Milan, Italy, I work as a freelance designer and creative consultant specializing in photography, illustration, content creation, and visual storytelling. My practice blends fashion, art, and culture with a focus on building visual identities and telling stories that feel bold, personal, and memorable.

Over time, I’ve had the chance to collaborate with emerging brands, studios, and independent projects, which has shaped my multidisciplinary approach. Inspired by visionaries like Franca Sozzani, I strive to push boundaries, craft innovative campaigns, and use design as a force for positive change.

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Work Experience

Design, Photography, and Illustration at Freelance
August 1, 2019 - Present
• Create digital content for a Milan farm-to-table restaurant, educating audiences on the garden-to-table process and building visibility for new offerings, including Farm Boxes and a weekly market. • Contributed to product and model photography for an international e-commerce photo studio in Milan, supporting consistent visual output for global clients. • Launched the collection “RareBird” for fashion platform SheinX. • Designed weekly website banners and custom illustrations for a USA-based online fitness brand. • Logo and podcast cover design
Print and Graphic Designer at Style Clan LLC
June 1, 2021 - August 30, 2023
• Designed seasonal collections and original graphics aligned with trend forecasts and consumer demand. • Identified a client’s preference for hand-drawn graphics and organic letterforms across seasonal lookbooks, then tailored the following collections in this direction, resulting in increased purchase orders. • Prepared tech packs and verified samples for quality standards and production accuracy.
Marketing and Creative Lead at Lords of Harlech
October 7, 2025 - Present
• Created graphics, textile patterns, and marketing assets for biannual collections, maintaining cohesive visual identity across product, e-commerce, and campaigns. • Led website redesign, implementing UX best practices that improved user navigation and engagement. • Produced e-commerce and campaign photography, elevating brand image and marketing impact. • Developed multi-channel digital campaigns across email, Instagram, and LinkedIn, growing website traffic and stronger social engagement. • Scouted influencers and identified models for brand shoots, including securing a local singer-songwriter to wear the brand at live performances and award shows, boosting visibility and engagement through influencer marketing. • Presented Fall/Winter 22 collection at Pitti Uomo in Florence, Italy, expanding brand exposure in the international menswear market.
Content Creator and Illustration at BIVIO Milano
February 1, 2025 - Present
• Produce social media content, illustrations, and photography for BIVIO, an independent second-hand retailer with four locations in Milan, supporting in-store promotions and online growth. • Create email and website graphics. • Established branding for BIVIO’s blog, developing a logo system and visual identity that created a cohesive, recognizable hand-drawn aesthetic across digital channels.

Education

Graphic Design at Appalachian State University
August 8, 2016 - May 15, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Other
    uniE621 Pepe's Adventures Through Florence, Italy
    I created a purely image-based book that allows your child to narrate their own exciting story that can change every time they read it. As the main character, Pepe, takes them through the streets of Florence where they will experience everything from gelato and carousels to moped rides and sunset views. graphicdesigner illustrator designer childrensbook
    uniE621 BIVIO Blog Branding
    I developed the blog branding for BIVIO, an independent second-hand retailer with four locations in Milan. This included creating a logo system and visual identity built around cohesive, recognizable hand-drawn graphics, which I later carried across digital channels like email marketing and social media. Since traditional blogging now feels a bit nostalgic, I leaned into that idea by designing the logo to resemble a large, old-school desktop, tying in the brand’s existing arrow motif that symbolizes garment recycling. I went with a hand-drawn look because I felt it reflected the blog’s personality, playful, approachable, with a little splash of retro charm. It captures the sense of excitement in going back to a simpler time, when blogging was less about algorithms and likes, and more about sharing ideas and stories just for the joy of it. graphicdesigner branding illustrator designer
    uniE621 BIVIO Moth Repellent Spray Packaging
    Using the established hand-drawing aesthetic of BIVIO, I designed the label and packaging of their new moth repellent spray graphicdesigner packagedesign illustrator