I’m a videographer and creative strategist specializing in end-to-end production — from planning and filming to editing and delivery. My work blends cinematic visuals with clear storytelling to help brands grow visibility and connect with their audience. Recent projects include automotive product showcases, community barbershop features, and lifestyle brand content, with deliverables tailored for YouTube, Instagram, and other platforms.…

Jess Ma

I’m a videographer and creative strategist specializing in end-to-end production — from planning and filming to editing and delivery. My work blends cinematic visuals with clear storytelling to help brands grow visibility and connect with their audience. Recent projects include automotive product showcases, community barbershop features, and lifestyle brand content, with deliverables tailored for YouTube, Instagram, and other platforms.…

Available to hire

I’m a videographer and creative strategist specializing in end-to-end production — from planning and filming to editing and delivery. My work blends cinematic visuals with clear storytelling to help brands grow visibility and connect with their audience. Recent projects include automotive product showcases, community barbershop features, and lifestyle brand content, with deliverables tailored for YouTube, Instagram, and other platforms.

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Language

English
Fluent
French
Fluent

Work Experience

Video Strategist & Producer (Feb 2025 – present) at Ma Creative Solutions – Strategic videos & websites
February 3, 2025 - Present
End-to-end production of strategic videos for an automotive wrap shop. Fast-paced and evolving environment: daily adaptation to shop priorities, direct coordination with owners and installers. Filming: framing, lighting, and directing clients/owners on site. Post-production: editing, color grading, subtitles, and repurposing for YouTube, Instagram, and Reels. Created demo capsules (PPF), automotive project video portfolio, FAQs, and commercial showcases. Strategic contribution: standardized Instagram grid and visual optimization to strengthen the brand. Created short-form ad creative for Instagram Reels/YouTube Shorts with strong visual hooks Produced 30+ Shorts and 9 long-form videos for social campaigns and paid ads Paid Campaign Result: Generated 20+ qualified inquiries in 1 week with $410 CAD ad spend ($20 CPL) Organic Campaign Result: Created Tesla-specific wrap video; secured full car wrap contract within 1 week of posting, with no paid promotion.
Video producer at Mama’s Boy Barbershop
June 28, 2025 - July 5, 2025
Developed 3-video series (VIBE, COMMUNITY, FAQ) tailored to client after discovery session with owner Shot on location and edited short-form content with natural light, subtitles, music, and branded graphics — optimized for Instagram engagement Results: highly positive client feedback; clarified shop positioning; Instagram engagement far above usual posts.
Creative Director & Video Producer at Mind Refuge
September 28, 2025 - March 11, 2025
Directed concept development and style during strategic sessions. Produced and edited 3 short video tutorials + proof-of-concept campaign content Delivered polished edits with sound and grading.
UX/UI at VivAcroyoga website
August 1, 2024 - July 11, 2025
Redesigned bilingual website with dynamic CMS and QR ticketing (70% faster check-in). Results: improved accessibility, +96% mobile performance, and reduced team workload through automation.
Content Creator/producer at Gadgets, Gear & Coffee
December 1, 2019 - Present
Built and managed monetized channel (17.7K subscribers). Produced 100+ end-to-end videos: research, scripting, filming, editing, grading, sound design, SEO. Negotiated long-term brand collaborations, sold licenses for ad campaigns, secured sponsorships and affiliate revenue. Results: 2.6M+ views, 139K watch hours, top tutorials ranked #1 in Google Video results
Product Designer (UX/UI) at Carebook Technologies
June 6, 2022 - August 15, 2024
Led UX/UI projects: workshops, wireframes, prototypes, user tests. Coordinated cross-functional teams (design, dev, pharma) in Scrum/Jira environment. Built multi-brand design system; transferable skills in coordination and delivery applied to video production.
UX/UI Designer at Automotive Data solutions
March 12, 2018 - June 3, 2022
Fully redesigned multiple digital products in agile environment. Created interactive wireframes and prototypes in collaboration with technical teams. Produced promotional videos for App Store/Google Play (script to edit). Results: improved user experience and optimized workflow for production team

Education

Graphic Design Certificate at Concordia University
January 1, 2015 - January 1, 2016
BAC Design Industriel at Université de Montréal
January 1, 2009 - January 1, 2012
Architecture (B of Sci.) at McGill University
January 1, 2006 - January 1, 2009
Journey Mapping, Qualitative Research at Nielsen Norman Group
January 1, 2021 - September 29, 2025

Qualifications

Graphic Design Certificate
January 1, 2015 - January 1, 2016
Journey Mapping, Qualitative Research
January 1, 2021 - September 29, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education
    uniE608 Ferrari 812 Protection & Styling
    Complete transformation of a Ferrari 812 from bold red to satin stealth. Project included full-body XPEL paint protection film, ceramic coating for long-lasting gloss and durability, custom window tints, and blacked-out wheels for a sleek, modern finish. video…
    uniE608 Spring Cleaning services
    Using a Porsche Taycan, we show the entire and detailed process of a spring cleaning showing the interior and exterior cleaning services. video…
    uniE608 Ppf saves the day again!
    explainervideo showcasing how PPF kept a freshly protected Porsche Targa scratch free from a minor car accident…
    uniE608 Top Wrap Canada PPF paid ad for Instagram
    A strong hook to captivate audiences and introduce them to paint protection film for their car and how Top Wrap can help them keep their cars looking new with all the benefits of PPF by showing all sorts of vehicles: luxury exotic cars, motorcycles, big commercial trucks and the everyday commuter car.…
    uniE608 Mama's Boy Barbershop FAQ
    Informative video addressing common client questions with clear visuals and captions video videoeditor…
    uniE608 Mama's Boy Barbershop vibe
    Cinematic short capturing the shop’s atmosphere, style, and energy to connect emotionally with viewers and showcase the brand's modern take on traditional barbershop. video videoeditor…
    uniE608 Mama’s Boy Barbershop community
    Positioned the barbershop as a cultural hub, emphasizing inclusivity and the locale’s value as a free or paid space that artists can rent for private events. video…