Hi, I'm Ma-an Macatangay, an SEO Manager and Digital Marketing professional with experience since 2017. I help optimize websites to boost organic traffic, rankings, and lead generation. I am certified in Google Analytics and Google Tag Manager and enjoy turning data into actionable business insights. I excel at preparing business reports that inform strategy and operational improvements. I'm passionate about collaborating with teams to drive conversions and sustained growth.

Ma-an Macatangay

Hi, I'm Ma-an Macatangay, an SEO Manager and Digital Marketing professional with experience since 2017. I help optimize websites to boost organic traffic, rankings, and lead generation. I am certified in Google Analytics and Google Tag Manager and enjoy turning data into actionable business insights. I excel at preparing business reports that inform strategy and operational improvements. I'm passionate about collaborating with teams to drive conversions and sustained growth.

Available to hire

Hi, I’m Ma-an Macatangay, an SEO Manager and Digital Marketing professional with experience since 2017. I help optimize websites to boost organic traffic, rankings, and lead generation. I am certified in Google Analytics and Google Tag Manager and enjoy turning data into actionable business insights.

I excel at preparing business reports that inform strategy and operational improvements. I’m passionate about collaborating with teams to drive conversions and sustained growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Tagalog
Fluent
English
Fluent
French
Intermediate

Work Experience

SEO Manager at Jeffers Inc.
April 1, 2023 - Present
Provide data-driven recommendations for the improvement of ecommerce website's conversion and traffic performance; Plan and implement site tags via Google Tag Manager; Optimize home, category, brand and product pages for improved CTR; Audit and maintain websites and webpages to execute SEO best practices across On-Page, Technical and Off-Page strategies.
SEO Team Leader at Training Resources Group
April 1, 2021 - April 1, 2023
Develop strategies to improve organic rankings and traffic for 7 websites; Conduct keyword research and analysis to ensure great ranking for targeted keywords and identify new target keyword opportunities; Audit and maintain websites and webpages to execute SEO best practices; Maintain and monitor site health metrics; Optimize website content/blogs/landing pages; Lead monthly reporting to senior management; Maintain strong core web vitals and site health metrics.
Trade and Industry Development Specialist at Department of Trade and Industry
October 1, 2020 - April 1, 2021
Launched an e-commerce website and application for local products; Handled 80 accounts as an Account Officer for non-food businesses; Continued existing activities and coordination for the Great Women Project where women owned businesses are empowered; Conducted Digital Marketing webinars to existing clients.
Digital Customer Experience Specialist at Schneider Electric Philippines
June 1, 2017 - June 1, 2020
Ensures that the organization’s digital presence is optimized through effective SEO and SEM; Audits company’s website, online ordering platform and mobile application; Trains direct Schneider Electric partners in digital company tools; Monitors digital order performance and determines action items for continuous improvement; Leads Product Information Management via backend management of technical documentation and product updates for the website.

Education

Add your educational history here.

Qualifications

Advanced Google Analytics
January 11, 2030 - March 10, 2026
Google Analytics for Beginners
January 11, 2030 - March 10, 2026
Google Analytics for Power Users
January 11, 2030 - March 10, 2026
Google Tag Manager Fundamentals
January 11, 2030 - March 10, 2026
Google Analytics 4
January 11, 2030 - March 10, 2026
Google Ads Measurement
January 11, 2030 - March 10, 2026

Industry Experience

Software & Internet, Retail, Professional Services, Education