I'm MaDDy Hope, a creative designer based in London, specialising in illustration and animation with a focus on character design, humour and hand-crafted textures. I have over six years of experience working with brands including Sage, The Shard, NSPCC, Ann Summers, the V&A Museum and Headspace. I bring a playful and adaptable style to different creative projects, aiming to create visually engaging work that resonates with diverse audiences. I collaborate closely with design and marketing teams to develop visual concepts, campaign assets and immersive motion content for digital products. My practice blends illustration, motion graphics and 2D animation with textured, hand-crafted finishes, delivering visuals for brand films, events and training materials while exploring varied styles to keep work fresh and engaging.…I'm MaDDy Hope, a creative designer based in London, specialising in illustration and animation with a focus on character design, humour and hand-crafted textures. I have over six years of experience working with brands including Sage, The Shard, NSPCC, Ann Summers, the V&A Museum and Headspace. I bring a playful and adaptable style to different creative projects, aiming to create visually engaging work that resonates with diverse audiences. I collaborate closely with design and marketing teams to develop visual concepts, campaign assets and immersive motion content for digital products. My practice blends illustration, motion graphics and 2D animation with textured, hand-crafted finishes, delivering visuals for brand films, events and training materials while exploring varied styles to keep work fresh and engaging.WWWW…