I am a Social Media Manager with over 5 years of experience leading digital strategies and creating engaging content across various platforms. I specialize in short-form video, copywriting, and storytelling, achieving proven results in audience growth and lead generation. I combine creativity with data-driven decision-making, leveraging strong strategic thinking and problem-solving skills. I am currently seeking a remote opportunity where I can grow, collaborate, and make a real impact. My passion lies in developing comprehensive social media strategies, optimizing campaigns, and fostering engaged communities by creating compelling visual and video content aligned with business objectives.

Alice Magalhães

I am a Social Media Manager with over 5 years of experience leading digital strategies and creating engaging content across various platforms. I specialize in short-form video, copywriting, and storytelling, achieving proven results in audience growth and lead generation. I combine creativity with data-driven decision-making, leveraging strong strategic thinking and problem-solving skills. I am currently seeking a remote opportunity where I can grow, collaborate, and make a real impact. My passion lies in developing comprehensive social media strategies, optimizing campaigns, and fostering engaged communities by creating compelling visual and video content aligned with business objectives.

Available to hire

I am a Social Media Manager with over 5 years of experience leading digital strategies and creating engaging content across various platforms. I specialize in short-form video, copywriting, and storytelling, achieving proven results in audience growth and lead generation. I combine creativity with data-driven decision-making, leveraging strong strategic thinking and problem-solving skills.

I am currently seeking a remote opportunity where I can grow, collaborate, and make a real impact. My passion lies in developing comprehensive social media strategies, optimizing campaigns, and fostering engaged communities by creating compelling visual and video content aligned with business objectives.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Marketing Supervisor at American Way, Brazil (hybrid)
August 31, 2025 - August 22, 2025
Led end-to-end social media strategy across multiple platforms. Designed and optimized digital campaigns including copywriting, visuals, videos, and landing pages ensuring alignment with business objectives. Tracked and analyzed KPIs to optimize campaigns, increasing monthly lead generation from 30 to 90–120. Planned and executed campaigns collaborating with cross-functional teams (paid traffic, sales) to boost engagement and enrollments. Streamlined workflows and enhanced productivity using CRM, email marketing platforms, Zapier, Make, and other automation tools.
English Teacher at American Way, Brazil
July 31, 2021 - August 22, 2025
Developed and delivered English lessons for over 100 students, creating supporting visual and video content with Canva and CapCut to enhance learning. Conducted online classes via Zoom, Microsoft Teams, and Google Meet, providing technical support and troubleshooting for students and colleagues. Managed student records and course materials using internal systems.
Freelance Graphic Designer at Trinus, Remote
February 1, 2025 - Present
Developed comprehensive brand identities including logos, manuals, and key assets to maintain visual consistency across digital channels. Leveraged storytelling and design strategy to produce Instagram content that enhanced brand voice and fostered audience engagement. Created and optimized short-form videos and social media posts, translating brand strategy into compelling visual experiences.
Social Media Manager (Volunteer Work) at Carreira Solo, Remote
October 1, 2024 - Present
Planned and monitored content calendar, adjusting strategies based on performance insights while leading monthly team meetings to coordinate planning and align goals. Managed daily interactions with followers, building trust and fostering an engaged community. Created visual and video content using Canva and CapCut to support social campaigns.
Marketing Team Member (Volunteer Work) at AIESEC, Remote
August 31, 2022 - August 22, 2025
Communicated with leads via LinkedIn and social platforms, answering questions and screening candidates. Promoted international job programs using targeted strategies across Facebook, Telegram, and university portals. Maintained CRM databases and tracked engagement to support team goals and improve outreach.

Education

Technologist Degree in Marketing at Centro Universitário Una
January 1, 2022 - December 31, 2024

Qualifications

Digital Marketing – Boca Rosa Company
January 1, 2024 - December 31, 2025
Professional Qualification – CEFET-MG
January 1, 2019 - December 31, 2020
Basic IT Skills – Centro de Formação Profissional – CNI
January 1, 2015 - December 31, 2018

Industry Experience

Media & Entertainment, Education, Professional Services, Non-Profit Organization, Consumer Goods