Available to hire
Global paid media and performance marketing leader with 8+ years’ experience driving acquisition across Google Ads, Meta Ads, and email marketing for the UK, US, Canada, and Australia. Known for delivering efficiency gains through in-depth PPC/Meta audits, AI-assisted audience strategy, and conversion-focused optimization to improve CVR, SQL rates, and pipeline contribution.
Leads multi-market, cross-channel strategies with strong stakeholder communication, data-led reporting (HubSpot, dashboards, automated insights), and automation to reduce CPL/CPA while improving lead quality. Experienced managing sizable budgets, landing page/CRO improvements, and aligning marketing outcomes to sales-qualified pipeline through funnel automation and multi-step lead nurturing.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Greek, Modern
Fluent
English
Fluent
French
Beginner
Spanish; Castilian
Intermediate
Work Experience
Global Paid Media Manager at Capella Solutions Group, UK
August 1, 2024 - PresentLed global paid media strategies across Google Ads, Meta Ads, and email marketing for the UK, US, Canada, and Australia. Conducted in-depth PPC and Meta audits to uncover growth opportunities in alternative markets. Used AI tools to build audience strategies driving high-value conversions and improving SQL rates. Optimized lead generation with HubSpot, built multi-step automations to reduce cost-per-lead, and partnered with sales to convert marketing leads into sales-qualified leads. Planned and executed targeted email campaigns to promote products to segmented audiences, maximizing engagement and ROI. Managed and optimized multi-market performance with data-driven decisions and created automated reporting dashboards for real-time KPI visibility. Delivered reporting directly to stakeholders to ensure transparency and strategic alignment.
Senior Digital Marketing Executive at Reflect Digital
August 1, 2024 - July 19, 2025Developed and executed comprehensive online marketing strategies, managing 6 different client accounts across Meta and Google ads. Conducted comprehensive PPC and Meta account audits to identify improvement opportunities and presented them to potential clients to generate new business. Generated reports and presented them weekly/monthly to clients while responding to customer emails and providing ongoing support.
Senior Paid Media Manager at Capella Solutions Group
August 1, 2024 - PresentLead the development and execution of multi-channel digital marketing strategies across the UK, US, Canada, and Australia to drive brand awareness and sales growth. Managed and optimized marketing efforts for distributors and end-users, overseeing Google Ads and Meta Ads accounts to provide strategic direction. Conducted in-depth PPC and Meta advertising audits, created tailored ad copy and audience-specific creatives, and executed targeted email marketing campaigns to maximize engagement and ROI.
Senior Paid Media Manager at Reflect Digital Marketing Agency, UK
January 1, 2024 - August 1, 2024Managed six high-value client accounts, delivering tailored Google Ads and Meta campaigns that reduced average CPA by 20% and increased conversion rates through data-driven optimizations. Provided actionable UX recommendations to improve user experience, increase pipeline contribution, and turn ad traffic into qualified leads and sales. Served a diverse portfolio across fintech, cybersecurity, automotive, travel, and hospitality, tailoring strategy, creatives, and budget allocation by sector. Led regular client and stakeholder calls, presented insights, and reported directly to sharehold ers to maintain transparency and strategic alignment. Conducted marketing audits that secured new retainers and upsold additional services, driving agency revenue growth. Built intuitive weekly and monthly reporting dashboards enabling clients to track KPIs in real time and make confident data-driven decisions.
Digital Marketing Director at Imperium Group (Imperium Engineering, Imperium Construction)
January 1, 2024 - July 19, 2025Led the creation and execution of online and offline marketing strategies with a £350,000 annual budget. Monitored competitors to maintain a competitive edge and enhance Google search visibility. Directed digital marketing ads, focusing on conversion rates and cost per acquisition improvements. Conducted PPC audits, crafted email marketing campaigns, created and maintained landing pages, refreshed website content, and optimized SEO strategies. Achieved 155% revenue growth within six months.
Digital Marketing Director at Imperium Group (Engineering & Construction)
August 1, 2020 - December 1, 2023Directed a £350K annual marketing budget, delivering 155% revenue growth in six months through integrated online and offline campaigns. Overhauled Google Ads and Meta Ads accounts, running ongoing PPC audits and A/B testing to lower CPA and lift conversions month over month. Built and optimized high-converting landing pages, refreshed website content, and strengthened SEO/CRO to secure first-page visibility. Launched targeted email marketing campaigns (Mailchimp) and monitored competitors to maintain market edge. Introduced performance dashboards and automated reporting using Monday.com, with CRM and HubSpot integrations to provide real-time visibility and faster decision-making. Collaborated cross-functionally with engineering and construction teams to align marketing goals with project timelines and revenue objectives.
Senior Digital Marketing Acquisitions Executive at P&O Ferries
June 30, 2020 - July 19, 2025Managed online acquisition across PPC, Display, and Affiliate channels ensuring revenue growth and optimal ROI/CPA. Reviewed digital performance and implemented improvements, communicating regularly with media agency to assess campaign performance. Led brand development and rollout across UK and EU display channels, conducted A/B performance tests, reduced affiliate touchpoints by 35%, increased traffic by 78%, and contributed to large PPC projects including DDA, MTA, and Admarketplace.
Senior Digital Marketing Acquisition Executive at P&O Ferries, UK
June 1, 2018 - June 1, 2020Directed all Google Ads activity (Search, Display, Performance Max) and affiliate programs across UK and EMEA markets, managing a £1.8M monthly budget to maximize ROI and achieve a £110M annual revenue target. Planned and executed large-scale cross-market campaigns aligning creative and messaging to regional audiences and seasonal demand. Delivered continuous optimization through A/B and multivariate testing, reducing affiliate touchpoints by 35% and increasing qualified traffic by 78%. Built automated performance dashboards and led weekly cross-regional reviews to ensure rapid decision-making and consistent growth across territories.
Education
MSc Marketing at University of Kent
September 1, 2016 - June 30, 2017BA (Hons.) Business Administration at University of Kent
April 25, 2012 - April 30, 2015MSc Marketing at University of Kent
January 1, 2016 - December 31, 2017BA (Hons.) Business Administration at University of Kent
January 1, 2012 - December 31, 2015High School Diploma at Third General High School, Heraklion, Crete, Greece
January 1, 2007 - December 31, 2010BA (Hons) Business Administration at University of Kent
January 1, 2016 - January 1, 2018Qualifications
Industry Experience
Agriculture & Mining, Consumer Goods, Manufacturing, Media & Entertainment, Non-Profit Organization, Professional Services, Real Estate & Construction, Retail, Travel & Hospitality, Other, Transportation & Logistics, Education, Computers & Electronics, Financial Services, Healthcare
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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