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I’m a Digital Marketing Specialist with over 9 years of experience helping brands grow through data-driven performance strategies. My expertise covers Google Ads, Meta Ads, Display, Programmatic, and SEO, with a strong focus on driving measurable results and optimizing every stage of the digital funnel. I’ve managed large-scale campaigns for global and national brands such as DHL and NOS, leading initiatives that increased ROI, improved lead quality, and strengthened their online presence. I combine strategic insight with hands-on execution, from keyword research and ad optimization to audience segmentation, tracking, and reporting. I believe in clear communication, transparency, and building long-term partnerships based on trust and results. Let’s work together to make your marketing investment truly perform.…I’m a Digital Marketing Specialist with over 9 years of experience helping brands grow through data-driven performance strategies. My expertise covers Google Ads, Meta Ads, Display, Programmatic, and SEO, with a strong focus on driving measurable results and optimizing every stage of the digital funnel. I’ve managed large-scale campaigns for global and national brands such as DHL and NOS, leading initiatives that increased ROI, improved lead quality, and strengthened their online presence. I combine strategic insight with hands-on execution, from keyword research and ad optimization to audience segmentation, tracking, and reporting. I believe in clear communication, transparency, and building long-term partnerships based on trust and results. Let’s work together to make your marketing investment truly perform.

Manuel

Digital Marketer, PPC Manager, SEO Expert

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I’m a Digital Marketing Specialist with over 9 years of experience helping brands grow through data-driven performance strategies. My expertise covers Google Ads, Meta Ads, Display, Programmatic, and SEO, with a strong focus on driving measurable results and optimizing every stage of the digital funnel. I’ve managed large-scale campaigns for global and national brands such as DHL and NOS, leading initiatives that increased ROI, improved lead quality, and strengthened their online presence. I combine strategic insight with hands-on execution, from keyword research and ad optimization to audience segmentation, tracking, and reporting. I believe in clear communication, transparency, and building long-term partnerships based on trust and results. Let’s work together to make your marketing investment truly perform.…I’m a Digital Marketing Specialist with over 9 years of experience helping brands grow through data-driven performance strategies. My expertise covers Google Ads, Meta Ads, Display, Programmatic, and SEO, with a strong focus on driving measurable results and optimizing every stage of the digital funnel. I’ve managed large-scale campaigns for global and national brands such as DHL and NOS, leading initiatives that increased ROI, improved lead quality, and strengthened their online presence. I combine strategic insight with hands-on execution, from keyword research and ad optimization to audience segmentation, tracking, and reporting. I believe in clear communication, transparency, and building long-term partnerships based on trust and results. Let’s work together to make your marketing investment truly perform.

Available to hire

I’m a Digital Marketing Specialist with over 9 years of experience helping brands grow through data-driven performance strategies. My expertise covers Google Ads, Meta Ads, Display, Programmatic, and SEO, with a strong focus on driving measurable results and optimizing every stage of the digital funnel.

I’ve managed large-scale campaigns for global and national brands such as DHL and NOS, leading initiatives that increased ROI, improved lead quality, and strengthened their online presence.

I combine strategic insight with hands-on execution, from keyword research and ad optimization to audience segmentation, tracking, and reporting. I believe in clear communication, transparency, and building long-term partnerships based on trust and results.

Let’s work together to make your marketing investment truly perform.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Advanced

Work Experience

Freelancer - Paid Media Manager at Various Clients

January 1, 2024 - Present

Freelancer managing paid media for different clients; led strategy and execution across Google Ads, Meta, TikTok, DV360, and other platforms; involved in end-to-end campaign management and optimization.

Paid Media Manager (Freelance) at Freelance / Self-employed

January 1, 2024 - Present

Freelance paid media management for multiple clients; responsible for media planning, campaign optimization across Google Ads, DV360, Meta, TikTok, CPC; end-to-end execution and performance analysis.

Digital Marketing Manager at NOS Comunicações

January 1, 2022 - October 11, 2025

Led digital marketing efforts including paid media planning, campaign optimization, and agency coordination; responsible for paid media performance for NOS core services, managing €1M+ annual budget; full-funnel execution across Google Ads, DV360, Meta, TikTok, Criteo; launched LinkedIn page and campaigns; managed Paid Ads, Email Marketing campaigns, and business analytics.

Head of Performance Marketing at NOS

January 1, 2022 - Present

Lead the performance marketing team, overseeing €4M+ annual budget to drive digital sales; oversee paid media strategy and execution across NOS services (B2C, B2B, E-commerce, WTF, Woo, Mobile, Alarms); coordinating campaigns across Google Ads, DV360, Meta, TikTok, Criteo, etc.; coordinating agencies and partnerships; define SEO strategy; accountable for performance KPIs.

Digital Marketing Manager at NOS Comunicações

January 1, 2022 - October 11, 2025

Led NOS's digital marketing function, defining paid media strategy and execution, cross-channel campaigns (Google Ads, DV360, Meta Ads, TikTok, Criteo, and more); coordination with agencies; defining SEO strategy and driving acquisition KPIs.

Head of Performance Marketing at NOS Comunicações

January 1, 2022 - Present

Leading the digital marketing performance team at NOS, managing €4M+ annual budget to drive digital sales; overseeing paid media strategy and execution across NOS services (B2C, B2B, E-commerce, web, mobile, alarms); managing campaigns across Google Ads, DV360, Meta, TikTok, Criteo, and more; coordinating agency and partnerships and defining the SEO strategy.

Digital Marketing Specialist at DHL Express Portugal

January 1, 2020 - October 11, 2025

Digital Marketing Specialist with a focus on optimizing campaigns and analytics across paid media channels; contributed to the integration of offline and online strategies and improved performance metrics.

Digital Marketing Specialist at DHL Express Portugal

January 1, 2020 - October 11, 2025

With over 9 years of experience in digital marketing, led paid media platforms and tools; contributed to growth and ROI; performed analytics and reporting; advanced Google Analytics certification.

Digital Marketing Intern at DHL Express UK

January 1, 2018 - October 11, 2025

Supported digital marketing initiatives, optimizing campaigns and contributing to performance improvements across channels.

Digital Marketing Intern at DHL Express UK

January 1, 2018 - October 11, 2025

Supported digital marketing activities, assisted in campaign setup and optimization, and contributed to performance marketing initiatives.