I'm Manuel Panameño, a Creative Director Senior Art Director based in Navarra, Spain. I have 10 years of experience in regional and international agencies such as BBDO, TBWA, Dentsu, and Above Zero, delivering projects for global brands. I specialize in advertising design, creative strategy, and omnichannel campaigns. I have led creative teams and projects that increased brand engagement by 30%, delivering differentiation and impact on audiences. I enjoy crafting compelling ideas, steering multidisciplinary teams, and delivering measurable results for brands across digital and traditional channels. My work blends strategic thinking with hands-on design leadership to create memorable experiences that resonate with audiences worldwide.

Manuel Panameño

I'm Manuel Panameño, a Creative Director Senior Art Director based in Navarra, Spain. I have 10 years of experience in regional and international agencies such as BBDO, TBWA, Dentsu, and Above Zero, delivering projects for global brands. I specialize in advertising design, creative strategy, and omnichannel campaigns. I have led creative teams and projects that increased brand engagement by 30%, delivering differentiation and impact on audiences. I enjoy crafting compelling ideas, steering multidisciplinary teams, and delivering measurable results for brands across digital and traditional channels. My work blends strategic thinking with hands-on design leadership to create memorable experiences that resonate with audiences worldwide.

Available to hire

I’m Manuel Panameño, a Creative Director Senior Art Director based in Navarra, Spain. I have 10 years of experience in regional and international agencies such as BBDO, TBWA, Dentsu, and Above Zero, delivering projects for global brands. I specialize in advertising design, creative strategy, and omnichannel campaigns. I have led creative teams and projects that increased brand engagement by 30%, delivering differentiation and impact on audiences.

I enjoy crafting compelling ideas, steering multidisciplinary teams, and delivering measurable results for brands across digital and traditional channels. My work blends strategic thinking with hands-on design leadership to create memorable experiences that resonate with audiences worldwide.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Lead Creative at RIOT (TBWA)
April 1, 2025 - Present
Lead strategic creative campaigns for new clients and strengthen existing ones alongside the General Creative Director. Recent campaigns: Mister Donut '2 x1 Donuts' with 17 million social media impressions, 7.7 million views, 5 million TV and ATL impressions.
Executive Producer at Pelícano Films
June 1, 2020 - November 1, 2024
Over 400 food recipes for multiplatform digital content for 'Cooking Secrets' for Unilever Central America. Coordinated workflows, reducing delivery times by 25% for content for brands including Knorr, Hellmann's, Maizena, Natura's, among others.
Creative Director at Freelance
January 1, 2016 - Present
Creative direction, advertising design, and branding services. Collaboration with international firms such as BBDO, Dentsu, TBWA, Above Zero.
Creative Director at BBDO APEX
April 1, 2013 - December 1, 2015
Led the migration from traditional to digital advertising for Pizza Hut, Wendy's, KFC; Creative direction; Ad Design; Brand Building; Visual Innovation IA; Art Direction; University Teaching skills.
Conceptualizer and Identity Designer at El Salvador Design (Community)
January 1, 2018 - Present
Conceptualizer and identity designer of the ED project, seeking to become a benchmark in interior, architectural, and graphic design in El Salvador, with its first participation in Wanted Design fair in New York in May 2018.

Education

MBA (Creativity, Innovation and Entrepreneurship) at EOBS Madrid
January 1, 2018 - January 1, 2019
Bachelor's Degree in Graphic Design at UJMD University
January 1, 2007 - January 1, 2014
MBA (Creativity, innovation and entrepreneur) at EOBS Madrid
January 1, 2018 - January 1, 2019
Bachelor's Degree in Graphic Design at UJMD University
January 1, 2007 - January 1, 2014

Qualifications

First Place ¨Surface Design¨ CONTEMPO 2011
August 1, 2011 - September 30, 2011
1st Place - Surface Design, Bienal Contempo (Las Frondas collection)
January 1, 2011 - January 1, 2011
Selection Mauitii, a game for everyone
January 1, 2017 - January 1, 2017

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Other, Real Estate & Construction, Government, Consumer Goods, Software & Internet