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I'm Manuel Panameño, a Creative Director with 10 years of experience in regional and international agencies such as BBDO, TBWA, Dentsu, and Above Zero, delivering campaigns for global brands. I specialize in advertising design, creative strategy, and omnichannel campaigns, and I have led creative teams and projects that increased brand engagement by 30%, delivering differentiation and impact on audiences. I'm passionate about turning ideas into memorable brands and measurable results, working across disciplines from concept to production, and collaborating with international partners to craft campaigns that resonate globally and locally.…I'm Manuel Panameño, a Creative Director with 10 years of experience in regional and international agencies such as BBDO, TBWA, Dentsu, and Above Zero, delivering campaigns for global brands. I specialize in advertising design, creative strategy, and omnichannel campaigns, and I have led creative teams and projects that increased brand engagement by 30%, delivering differentiation and impact on audiences. I'm passionate about turning ideas into memorable brands and measurable results, working across disciplines from concept to production, and collaborating with international partners to craft campaigns that resonate globally and locally.

Manuel Panameño

Creative Director, Art Director, Executive Producer, +2

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I'm Manuel Panameño, a Creative Director with 10 years of experience in regional and international agencies such as BBDO, TBWA, Dentsu, and Above Zero, delivering campaigns for global brands. I specialize in advertising design, creative strategy, and omnichannel campaigns, and I have led creative teams and projects that increased brand engagement by 30%, delivering differentiation and impact on audiences. I'm passionate about turning ideas into memorable brands and measurable results, working across disciplines from concept to production, and collaborating with international partners to craft campaigns that resonate globally and locally.…I'm Manuel Panameño, a Creative Director with 10 years of experience in regional and international agencies such as BBDO, TBWA, Dentsu, and Above Zero, delivering campaigns for global brands. I specialize in advertising design, creative strategy, and omnichannel campaigns, and I have led creative teams and projects that increased brand engagement by 30%, delivering differentiation and impact on audiences. I'm passionate about turning ideas into memorable brands and measurable results, working across disciplines from concept to production, and collaborating with international partners to craft campaigns that resonate globally and locally.

Available to hire

I’m Manuel Panameño, a Creative Director with 10 years of experience in regional and international agencies such as BBDO, TBWA, Dentsu, and Above Zero, delivering campaigns for global brands. I specialize in advertising design, creative strategy, and omnichannel campaigns, and I have led creative teams and projects that increased brand engagement by 30%, delivering differentiation and impact on audiences.
I’m passionate about turning ideas into memorable brands and measurable results, working across disciplines from concept to production, and collaborating with international partners to craft campaigns that resonate globally and locally.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Lead Creative at RIOT (TBWA)

April 1, 2025 - Present

Lead strategic creative campaigns for new clients and strengthen existing ones alongside the General Creative Director. Recent campaigns: Mister Donut '2 x1 Donuts' with 17 million social media impressions, 7.7 million views, 5 million TV and ATL impressions.

Executive Producer at Pelícano Films

June 1, 2020 - November 1, 2024

Over 400 food recipes for multiplatform digital content for 'Cooking Secrets' for Unilever Central America. Coordinated workflows, reducing delivery times by 25% for content for brands including Knorr, Hellmann's, Maizena, Natura's, among others.

Creative Director at Freelance

January 1, 2016 - Present

Creative direction, advertising design, and branding services. Collaboration with international firms such as BBDO, Dentsu, TBWA, Above Zero.

Creative Director at BBDO APEX

April 1, 2013 - December 1, 2015

Led the migration from traditional to digital advertising for Pizza Hut, Wendy's, KFC; Creative direction; Ad Design; Brand Building; Visual Innovation IA; Art Direction; University Teaching skills.